05/09/2026
🚨 IMPORTANT V**E PRICE UPDATE – NEW GOVERNMENT DUTY 🚨
From 1st October 2026, the UK Government is introducing a new tax (Va**ng Products Duty) on v**e liquids.
💷 The new government duty is £2.20 per 10ml of liquid, and it applies to both ni****ne and ni****ne-free v**e liquids.
This is a Government-introduced duty — it isn’t a price increase we’ve chosen to make.
The Government has allowed a 6-month sell-through period for eligible existing stock.
This means v**e products that were produced or imported before 1st October 2026 can continue to be sold without the new duty stamp up until 31st March 2027.
So you may still see some of your favourites at their old/pre-duty prices while existing stock lasts. Once that stock is gone and replaced with new duty-paid stock, prices will unfortunately increase.
📅 1st October 2026 – New Government V**e Duty begins
📅 Until 31st March 2027 – Eligible pre-duty stock can still be sold
📅 From 1st April 2027 – All v**e products sold must carry the appropriate duty stamp.
We'll do our best at KICK ASH to keep you informed and keep prices as competitive as possible. 💚
We have secured 6 months worth of Pre-tax stock in some of our biggest ranges/flavours but this will not guarantee availability, If your looking to stock up please do let us know so we have enough stock to go around
Believe us we are just as gutted about this as you are,
Kind Regards,
Kick Ash V**es Limited
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