County Cycles

30/05/2026

☀️ A huge thank you to all our wonderful customers! ❤️
We’ve been so impressed by everyone braving the heat and popping into County Cycles this week. Whether you’re stopping by for a well-earned coffee in our dog-friendly coffee shop, picking up some cycling essentials, or just having a chat, it means the world to us.
A special big thank you to everyone who has entered The Merlin Ride — we love seeing so many of you getting involved!
As a community-driven store, there’s nothing better than seeing happy faces from our fantastic local cycling community doing what they love. It’s a massive morale booster for the whole team!
Thank you for your continued support — we couldn’t do it without you! 🙌
See you all very soon at County Cycles!

28/05/2026

County Cycles Custom-Built Wilier Filante SLR

County Cycles presents this stunning custom-built Wilier Filante SLR in a vibrant, eye-catching red. This lightweight aero road bike combines Italian elegance with modern performance, delivering exceptional speed, handling, and style.

The Frame
The Wilier Filante SLR features advanced carbon construction with optimized aerodynamics and a superb stiffness-to-weight ratio. At roughly 870g for the frame, it excels on climbs, sprints, and long rides. The sleek tube profiles, integrated routing, and striking red finish create a clean, premium look that stands out on any road.

Drivetrain
Powered by the flagship Campagnolo Super Record groupset, this build offers precise, lightning-fast shifting and smooth braking. Renowned for its refined ergonomics and lightweight construction, Super Record provides the iconic Campy feel and top-tier performance that enthusiasts love.
Wheels
Fitted with Campagnolo Bora WTO (Wind Tunnel Optimized) carbon wheels, the bike maximizes aerodynamic efficiency. These high-performance hoops reduce drag, enhance stability, and maintain low weight for responsive acceleration and a comfortable ride.

Summary
This Italian superbike is a perfect blend of racing heritage, cutting-edge tech, and head-turning beauty. Ideal for club rides, gran fondos, or competitive racing, the custom Wilier Filante SLR from County Cycles is a true rider’s dream.
Contact County Cycles to create your own personalized build.

26/05/2026

Quick Update – The Merlin Ride by County Cycles 🚴‍♂️
A huge thank you to everyone who has already signed up – we really appreciate your support!
This is shaping up to be a brilliant day out for riders of all skill levels. Whether you’re a seasoned rider or fairly new to cycling, it’s the perfect chance to ride alongside like-minded people in the community, enjoy some stunning scenic routes, and make the most of our wonderful feed station. We’ve also got plenty of big name reps coming down to join the fun!
Spaces are limited, so don’t miss out.
We’re really excited to host this and can’t wait to make it a memorable day for everyone! 🔥
https://www.britishcycling.org.uk/events/details/336174/The-Merlin-Ride

Local bike shop with friendly staff that are happy to help! We are bike fit specialists, experienced

25/05/2026

🚨 Freshly Built & Ready to Shred! 🚨
Just finished assembling this absolute weapon: the Merida eOne-Sixty 675 full suspension e-MTB at County Cycles!
This beast is kitted out with:
• Powerful Shimano EP801 motor (85Nm of torque) paired with a removable 750Wh battery (range extender available for those big days)
• 170mm Marzocchi Z1 fork + 174mm Marzocchi Bomber Air rear shock
• Mullet wheel setup (29” front / 27.5” rear) with Maxxis tyres
• Tough Shimano Deore LinkGlide 10-speed drivetrain
• Solid 4-piston brakes for confident stopping power
Built on a strong LITE aluminium frame with progressive geometry that’s ready for enduro trails, big descents, and all-day e-MTB adventures. Whether you’re chasing lifts or earning your turns, this bike delivers serious performance without breaking the bank. 
Come see it in the flesh at County Cycles in Cross Hands! Fully built, checked, and ready for its new owner.
Who’s ready to take this one out on the trails? 🔥
DM us or pop in for a chat. First one to ride it might not want to give it back…
Shop back open as normal after this glorious bank holiday, see you all Tuesday !

23/05/2026

🚨 Fresh on the Shop Floor! 🚨
Just built up and ready to fly — the stunning Ridley Falcon is now in stock! 🔥
This beauty features a sleek gloss black frame with striking deep metallic red accents that pop in the sunlight. Clean lines, aggressive geometry, and that premium Ridley finish make it an absolute head-turner.
Basic Specs:
• Lightweight carbon frame & fork
• Hydraulic disc brakes
• Full black cockpit with quality components
• Ready for big miles and fast group rides
Perfect for the rider who wants performance, comfort, and serious style all in one bike.
Come see it in person — she looks even better up close!
DM us or pop into the shop for more details, sizing, and finance options.

22/05/2026

Exciting News!
We’re thrilled to announce that County Cycles is officially launching County Coffee this Saturday! 🎉
Come and join us for our opening! Enjoy expertly made coffee in a warm, welcoming space, with beautiful lattes topped with perfect crema. Pair it with delicious treats like our Cherry Bakewell Tart and Apple & Elderflower Slice.
While you’re here, feel free to browse and admire all the beautiful bikes on display — the perfect combination of great coffee and cycling passion! 🚲

🕒 Opening this Saturday — we can’t wait to see you!

Tag your coffee (and cycling) buddy and let us know if we’ll see you there! 👇

21/05/2026

Ready for the road! 🔥
Just built up this stunning Bianchi Infinito Countervail in a beautiful glossy black with gold accents. Fresh full service completed — everything tuned, aligned, and ready to ride.
Performance Highlights:
• Countervail Vibration-Cancelling Technology — reduces road vibrations by up to 80%, delivering smoother, more comfortable long-distance rides with less fatigue
• Full high-modulus carbon frame & fork with latest-generation Countervail
• Shimano 105 12-speed groupset (50/34 crank + wide-range cassette)
• Powerful hydraulic disc brakes for confident stopping in all conditions
• Aerodynamic carbon wheelset,
• Endurance geometry that balances comfort, stability, and responsive handling
Pure Italian elegance with serious performance credentials. This bike eats miles for breakfast while keeping you fresh.
Now on the shop floor and looking for its new owner!
DM me or swing by the shop to take it for a spin.

19/05/2026

🚴‍♂️ Merlin Ride Prep is in full swing!
The excitement is building with plenty of great things in the works for the big day!
We’ve got some big industry names joining us, with reps from Merida, Wilier, Assos, Ridley and more coming down. Ridley will be leaving us some demo bikes.
potentially a few more surprises still to come! 🔥
If you haven’t signed up yet… what are you waiting for?
Spaces are strictly limited, so grab your spot early before they’re gone!
Head over to the County Cycles website, click on the Events tab and secure your ticket today.
Can’t wait to see you all there! 👏

18/05/2026

🚴‍♂️🔥 THE MERLIN RIDE IS COMING – LET’S GOOOO! 🔥🚴‍♀️
Sunday 16th August is going to be an absolute cracker of a day on the bike! Epic roads, brilliant company, and that unbeatable post-ride feeling.
This is a great ride for all riders – whether you’re entry-level or experienced. It’s a friendly, community-focused event where everyone is welcome to come along, enjoy the day, and ride at their own pace!
Event Details:
• Sign-on: Sunday 16th August, 6:30am – 7:30am
• Rider Briefing: 7:45am – 8:00am
• Wheels rolling: 8:00am sharp!
Two routes to choose from:
• Full Merlin Ride – 66 miles with the legendary Dam Ascent 🏔️💪
• Merlin Lite – 60 miles skipping the big climb
Fully supported ride:
• Mechanical support on route
• Dedicated feed station
• Marshals + clear signage everywhere
Numbers to be collected the day before (Saturday) throughout the day.
Entry: £40
To sign up for the event go to County-cycles.com/events/ and click on the Merlin Ride sign up page!
This is going to be one of those days you’ll still be smiling about weeks later! Come for the ride, stay for the vibes.
Who’s joining us?! Drop a 🔥 below and comment “MERLIN READY!”
Tag your cycling crew and get them signed up too!
Let’s make this the best ride of the summer! See you on the 16th! 🎉🚴‍♂️

Route below:
plotaroute.com/route/3312777

16/05/2026

Preparations are underway for the next Merlin ride! 🚀
We’ll be stopping at our dedicated feed station — The Towy Bridge Inn in Rhandirmwyn.
Huge thanks to Julie & Nick for always making us so welcome. The atmosphere is brilliant, the company is fantastic, and the views across the valley are stunning.
If you haven’t been yet, you’re seriously missing out. Highly recommend popping in, saying hello, and soaking up the peace and beautiful scenery.
See you all on the ride!