County Cycles

17/06/2026

🚴‍♂️ Big news for The Merlin Ride 2026! 🚴‍♂️
We’re thrilled to announce that on 16th of August The Merlin Ride is excited to welcome some absolute industry giants to the event:
Merida • Bianchi • Willier • Ridley • Muc-Off • Assos • Extra_UK
Get ready for an unforgettable day of cycling, premium bikes, top gear, and incredible roads! Whether you’re a seasoned rider or just love the community vibe, this is one not to miss.
Save the date — 16th August 2026!
More details and registration coming soon 👀
Who’s in? Drop a 🔥 below and tag your riding buddies!

Local bike shop with friendly staff that are happy to help! We are bike fit specialists, experienced

15/06/2026

🚴‍♂️ PLANNING IS IN FULL SWING for The Merlin Ride 2026! 🚴‍♂️
Big things are happening behind the scenes! We’ve got loads of big names joining us with their brand new and exciting products, demo bikes ready for you to test on the day, and so much more still to reveal!
The rider numbers have come in and they look absolutely amazing. We’re busy sorting through signage for the ride and we couldn’t be more excited about how this is all coming together!
This is shaping up to be an absolutely EPIC, fun-packed sportive you won’t want to miss! 🔥
Entries are open and limited – they’re filling up fast! Don’t miss out!

11/06/2026

🚨 New Arrival at County Cycles! 🚨
Introducing the ERE Explorator CCR45 Carbon Wheel Set in stunning SHI HG11 Black! 🔥
These lightweight carbon rockets are built for performance and ready to transform your ride:
• Weight: Just 1575g (pair)
• Rim Depth: 45mm
• Internal Rim Width: 25mm
• Tire Compatibility: 29–71mm
• Recommended Tire Width: 32–55mm
Perfect for everything from fast road days to gravel adventures. Stiff, aerodynamic, and seriously good-looking.
Ready to upgrade your wheels? Drop in-store or DM us to get yours today!

£599 RRP

County Cycles – Ride Better.

09/06/2026

🚲 Big thanks to everyone who’s been shopping local at County Cycles! 🙌
To show our appreciation, we’re giving one lucky follower a fantastic prize bundle:
• £25 Voucher towards accessories in-store
• 2x inner tubes (matched to your bike)
• 100ml Muc-Off Bike Cleaner
• 30ml Assos Chamois Crème
All you have to do to enter:
✅ Like this post
✅ Follow us on one of our social media pages
✅ Share this post to your story or feed (tag us so we see it!)
We’ll pick a winner who meets all the requirements at the end of the month! Good luck everyone, and thank you for supporting your local bike shop 💙

08/06/2026

County Cycles Tubeless Upgrade Post
🚲 Tubeless setups are in high demand at County Cycles right now!
We’ve had a huge surge in requests for tubeless conversions lately, and it’s easy to see why. Whether you’re ripping trails on a mountain bike or chasing miles on a road bike, going tubeless is a total game-changer.
Why riders are loving tubeless:
For Mountain Bikes:
• Superior puncture protection – sealant automatically plugs holes from thorns, rocks, and roots
• Run lower tyre pressures for massively improved traction and control
• Smoother, more compliant ride that eats up rough terrain
• Significantly lighter setup (goodbye heavy inner tubes!)
• Fewer annoying flats and more time shredding
For Road Bikes:
• Lower rolling resistance for faster, more efficient riding
• Better cornering grip thanks to a larger tyre contact patch
• Increased comfort on long rides with the ability to run lower pressures safely
• Reduced chance of pinch flats, especially on rough roads
• Overall performance boost that serious riders notice immediately
At County Cycles we’ve got everything you need to make the switch worry-free. Our professional bike mechanics are fully trained in tubeless conversions, installations, and ongoing maintenance. We’ll get your wheels set up perfectly and keep them running smoothly season after season.
Plus, we stock a huge range of Muc-Off tubeless essentials (sealant, valves, tape, rim plugs – you name it) and a wide selection of top tyres to perfectly match your riding style, including options from Pirelli and other premium brands.
Ready to ditch the tubes? Pop in-store, give us a call, or message us to book your tubeless conversion today. Your bike (and your future self on the trails or tarmac) will thank you!
County Cycles – Your local tubeless experts 🛠️

06/06/2026

🌍 At County Cycles, we believe being environmentally friendly has never been more important.
As cyclists, we love the outdoors – and protecting it is at the heart of everything we do. That’s why we’re proud to offer practical ways for you to ride greener every day. 
💧 Muc-Off Refills – Less Plastic, More Savings
Bring your empty bottle back in and refill with our Muc-Off concentrates. Every refill helps cut down on single-use plastic, and with stations like ours, the network is making a real difference – saving tens of thousands of bottles annually across the UK alone.
Best part? Refilling saves you half the cost compared to buying a new bottle every time. Better for your wallet and the planet! Just pop in, top up, and keep riding clean. 
♻️ Schwalbe Tube Recycling Programme
We’re a proud participating member of the Schwalbe Recycling Scheme. You can drop off your old inner tubes (any brand!) at our shop – we collect them and send them back into the system.
Schwalbe’s innovative closed-loop programme recycles tubes into new high-quality ones, delivering over 80% energy savings compared to using virgin materials. It diverts thousands of tubes from landfills (where they can take hundreds of years to break down), conserves natural resources, reduces greenhouse gas emissions, and keeps valuable rubber in the production cycle instead of waste. 
Every tube you recycle with us helps build a more circular economy for cycling gear.

Come visit us at County Cycles, chat to the team about sustainable options, and join the green ride! 🚲💚

05/06/2026

🚴‍♂️ The Merlin Ride is picking up serious traction!
So many wonderful people are signing up for what’s shaping up to be an absolutely fantastic day on the bike.
Huge thanks to Bianchi, who have officially RSVP’d and will be turning up on the day alongside Merida, Wilier, Assos, and Ridley! It’s going to be a brilliant event with new and exciting things being shown from the brands.
The energy is building and we can’t wait to ride with all of you!
Who else is joining us? Drop a comment or tag a friend who needs to sign up! 🔥

04/06/2026

🚲✨ Lots of beautiful bikes heading out the door over the last few weeks through the Cycle to Work scheme! It’s been fantastic to see so many people in the community getting the exact bike they want with up to 40% off.
We love that you can treat yourself to a great bike, stay fit and healthy, and save money all at the same time. Win-win!
If you’re interested, just drop us a message or pop into the shop — we’ll happily guide you through the whole process.

In other news, a huge thank you to everyone who’s already signed up for this year’s Merlin Ride! The entries are rolling in steadily each week and it’s shaping up to be an absolute blast.
Haven’t signed up yet? Head over to the County Cycles website and check out the Events tab to secure your spot!

03/06/2026

🚴‍♂️ Another stunner has found its forever home!
Another beautiful bike built at County Cycles and assembled by our expert team — the Merida Reacto 9000 has gone home with its very happy new owner! 🎉
This aero rocket is an absolute weapon: super-light CF5 carbon frame, smooth Shimano Ultegra Di2 12-speed shifting, Reynolds carbon wheels, and that sleek integrated cockpit. Fast, comfortable, and ready to carve up the roads whether it’s race day or a big club ride.
Huge thanks to our customer for trusting the County Cycles team with the build. We love seeing these bikes go out the door and onto the tarmac!
Who else is tempted by a Reacto? Drop a 🔥 below if you’re aero-curious!

02/06/2026

🚨 Just Dropped at County Cycles! 🔥
Freshly built in-house by our very own mechanics — this stunning Wilier Triestina gravel rocket is ready to rip!
Spec highlights:
• Wilier Triestina carbon frame with custom Ride Wrap protection
• Shimano GRX Di2 12-speed electronic groupset
• Campagnolo Bora X wheels
• Vittoria tyres (tan wall perfection)
That deep metallic green is even more beautiful in person — it shifts through the light like a jewel. Aggressive geometry, razor-sharp handling, and all-day comfort wrapped in one seriously good-looking package.
Whether you’re chasing gravel glory, tackling audax routes, or just want the best-looking bike in the bunch, this one’s built to perform and turn heads.
County Cycles — Where dreams get built. 💚