11/10/2026
Actually really humbled to read this this morning…
Sometimes I struggle to put things into words - but here the ladies from Women of our Time have captured me, the shop and my intentions perfectly
I couldn’t have said it better myself - thank you so much for having me ###
What makes someone stay in a clothes shop for two and a half hours?
In Sarah McCrossan’s Daventry boutique, women find clothes, conversation and space to be themselves.
They talk about menopause, changing bodies, new motherhood, grief and the everyday things that can feel difficult to say elsewhere. Sarah listens, remembers and makes them feel welcome.
Her story offers a powerful perspective on women in business, customer experience and the relationships behind customer loyalty. It also raises a question many small business owners will recognise: what do people truly value about coming to you?
Sarah has made deliberate choices about her opening hours and the personal attention she gives her customers. Our This Is Me blog explores those decisions, the trust she has built, and what her experience can teach us about creating a business that reflects our strengths.
Read “She Opened a Clothes Shop. She Didn’t Realise She Was Opening a Safe Space”:
https://www.womenofourtime.uk/c/top-uk-blog-for-women