24/09/2026
Meet Amanda Hamilton 👋Amanda is our Retail Category Manager, bringing 25 years of experience across FMCG, premium spirits and financial services.
Specialising in category strategy grounded in research, insight and data analysis, Amanda’s role focuses on translating insight into action across our retail stores.
Now nine months into her role at Harbro, Amanda is working collaboratively with our store teams and suppliers to optimise product ranges, bring relevant new products and technology into stores, shape promotional campaigns and improve the in-store experience.
Her focus is on delivering value for both our farming and domestic customers, while helping to drive long term retail profitability.
“What excites me most at Harbro is the opportunity to drive meaningful change, supported by passionate store teams and collaborative suppliers, to unlock long term category growth.”
Outside of work, Amanda spends a lot of time outdoors across Scotland, walking her dog, running and cycling. This also gives her a particular interest in our waterproofs, outdoor clothing and pet ranges!