Brilliantly Brave

Brilliantly Brave Brilliantly Brave
Beautiful cards and licensed gifts. Brave conversations. Every product sold helps fund free mental-health support in the community.

Welcome to Brilliantly Brave – where every card is a heartbeat of hope and a tangible step towards a more mentally resilient world. We’re not just a greeting card company; we’ve created a virtuous circle, turning everyday sentiments into powerful tools for mental wellbeing. At Brilliantly Brave, each greeting card is crafted with a purpose: to encourage, support, amuse, and positively impact anyon

e in need of a lift. But our mission goes beyond the joy of giving and receiving thoughtful cards. Profits from these cards are channelled into providing free-at-the-point-of-delivery mental wellbeing training, coaching, and peer-support. This approach is our answer to the growing need for accessible mental wellbeing resources, especially at a time when public funding is increasingly limited. By intertwining the art of thoughtful communication with the science of mental health support, we’re breaking new ground in community wellbeing.

26/05/2026

Deadline fast approaching for entering The Henries, Progressive Greetings Worldwide / PGBuzz.net annual gong-a-thon of all things cards and wrap. Got until Thursday at 5pm, innit. We've put ours in. This is just a shout out to all the fellow artsy publishers we know, run by ladies. And all the artsy publishers run by not ladies. Gotta be in it to win it (Note to self: Buy a Euromillions ticket)

22/05/2026

As a matter of general awareness, please be minded that our floral, RFID-blocking eco-wallets - manufactured by Remaldi Eyewear under official license from Brilliantly Brave - are designed to satisfy rigorous aesthetic and environmental criteria.

The accompanying short informational film details the precise mechanical protocols by which post-consumer polyethylene terephthalate vessels (colloquially known as discarded plastic bottles) are systematically repurposed into currency holders of a highly durable nature.

PLEASE BE ADVISED: Under no circumstances should this operation be attempted by anyone other than a fully certified, time-served Walleteer working within an authorised facility.

Its purchase also results in the furtherance of mental health support in the community, which is to be encouraged.

Available now from all retailers of good standing. Thank you.

08/05/2026

A STATEMENT REGARDING THE ANNUAL GIFTÀ-GIFTA GONG-A-THONG.

Owing to a quite calamitous clerical mishap, Brilliantly Brave will, regrettably, not be in attendance at this year's Giftà-Gifta Gong-a-Thon / Gift Awards / The Greats / The Giftware Association Gift of the Year / Eurovision. We believe a momentary lapse in our own diligence resulted in the lodging of our latest wares within entirely inappropriate classifications during the submission stage. We apologise for this error of judgement and look forward to correcting it next year.

27/04/2026

Last Thursday, we had the considerable honour of attending the B&LLAs / Brand Licensing Awards / The Licensing Awards at the rather swanky Royal Lancaster Hotel in London.

We did not win. Twice. This news has been received with grace, dignity and only the faintest rustle of a paper napkin being dabbed delicately at the corner of one eye.

In truth, we were absolutely delighted to be there. Being shortlisted alongside such established, talentedly resourced and frankly rather intimidatingly impressive brands was a genuine honour, and the afternoon itself was lovely.

Huge thanks to everyone we met, especially our table buddies from Emma Lawrence, Hyve and Kilogram Media.

And, of course, thank you to Jakki, Ian, Nicola and the team at Licensing Source for putting on another show of true taste, swank and swagger.

We appreciate that many people have already posted their thank-yous, tagged their table, praised the organisers, applauded the winners, uploaded the glamorous photos and started wearing the free socks. We, too, had a marvellous time.

We may not have returned with a trophy, but we did return with full hearts, sore feet, new ideas, lovely conversations and the very British satisfaction of saying, “No honestly, we weren’t expecting to win,” whilst actually meaning it.

18/04/2026

We imagine this is how the Brand & Lifestyle Licensing Awards might go on Thursday. If it was 1973.
The Licensing Awards

Less than a week to go until the Brand & Lifestyle Licensing Awards. We’ll be there on Thursday. So if you're there and ...
17/04/2026

Less than a week to go until the Brand & Lifestyle Licensing Awards. We’ll be there on Thursday. So if you're there and spot either of us, do come over and say hello. Either before or after you’re drunk - we don't care, we can speak jibberish better than anyone else 😂

Full disclosure - we are under no illusions. We’re the plucky new kids, with older than expected faces, and appear to have wandered into both “Children’s Range” and “Design-led Brand” categories with some very serious grown-ups. But seeing Brilliantly Brave listed alongside names like Cath Kidston, Laura Ashley and Liberty is the sort of thing you have to stop and properly enjoy. So that’s exactly what we’re doing. Cheerfully. Repeatedly. Probably right up until the envelopes are opened. And, quite possibly, for a good while afterwards too. Win or lose, for us being at the B&LLAs is the cup final day of licensing (but, like it’s the 70’s when that mattered)

One of us has been to the B&LLAs many times wearing a different hat, and it never gets old. It’s a favourite awards do, bringing together designers, licensees, agents, big brands, small brands and everyone in-between orbiting a somewhat opaque, sometimes baffling, but always inspiring industry. We feel very fortunate to have found a small seat at the licensing table. It genuinely feels like home.

Anyway, here's to some random bumping-intos and seeing anyone that knows us'es on Thursday. To familiar faces and new ones. To old acquaintances, fresh hellos, and our fellow non-league dreamers. If we do win we promise to do everyone proud in next seasons Europa League of Brand & Lifestyle Licensing 😂

Thank you, Elgin 💛A huge thank you to everyone who stopped by our pop-up at Dr Gray’s Hospital yesterday.We sold hundred...
17/04/2026

Thank you, Elgin 💛
A huge thank you to everyone who stopped by our pop-up at Dr Gray’s Hospital yesterday.

We sold hundreds of cards, just about sold out of our Benevolent Blooms credit-card wallets and had plenty of positive chats about mental health👍

It also confirmed two things:
Moray loves flowers.
Moray also likes greeting cards with mild swearing.

Most importantly, every sale helps us fund peer support and one-to-one wellbeing support in Moray. Thank you for making that possible. And a big thank you to the Health Improvement Team Moray for making this happen👍

Just in case you're near Dr Gray's in Elgin today...we'll be at the Healthpoint between 10-5 with stands full of support...
16/04/2026

Just in case you're near Dr Gray's in Elgin today...we'll be at the Healthpoint between 10-5 with stands full of supportive cards (and some matchy/matchy credit-card cases). All the profits from these fund wellbeing initiatives in Moray, from Mental Health First Aid Training to Menopause Cafes👍

Do pop by if you're in the area😃

We're very much looking forward to this! As part of , we've been invited by Peer Works - a programme delivered by Prosp...
08/04/2026

We're very much looking forward to this! As part of , we've been invited by Peer Works - a programme delivered by Prosper Scot - to speak at a session partnering with The Productivity Institute and the University of Glasgow, launching a new practical guide to help businesses embed purpose into everyday workplace practices.

We’ll be there talking about being a purpose‑led greeting card and design brand supporting mental health initiatives in Scotland, and the benefits can bring to both business and communities.
1 May | 9:00am | Copthorne Hotel | Aberdeen
https://peerworks.scot/events/wake-up-learn-purpose-in-business-a-practical-guide/

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