09/07/2026
Summer glow-up alert 🚨
A year ago, I set out with one goal: to make specialty coffee feel fun and approachable for people who’d never really experienced it before. I think we’ve done a pretty good job of that 🙌
Since opening, I’ve always leaned into the sillier side of coffee - crème brûlée lattes and what not. But there’s always been regulars who love the filter brews too ☕️
For a while now, I wanted to do a wee face lift and ideally I would have launched it in line with the UKBC’s. However, I’ve spent way TOO MANY HOURS on my iPad sketching, redrawing, and trying to figure out what Tasse really stands for. I’ve looked at what feels like every font on the internet, and in the end, the right one was the one I drew myself ✍️
Every line of this rebrand was drawn by me. It was important that Tasse looked like it was made by a person, not a computer, because that’s exactly how I want the coffee to feel too.
Tasse is for everyone. Whether you’re ordering an iced oat milk caramel half calf latte with an extra shot or a co-ferment, every drink gets the same care and attention.
Stickers will hopefully be here by the weekend!
Here’s to the new chapter! Let me know your thoughts in the comments! 😄
Reece ☕️
P.S. It’s Tasse not Tassé
