19/09/2026
THANK YOU everyone for your appreciation of our logo. When I felt called to continue the legacy of the shop, as this was becoming reality I reflected on what our design should be. I felt early on that the "vesica picsis" or "mandorla" of 2 interlocking circles should be a key inspiration. It's such a familar symbol in Avalon, featuring on the The Chalice Well head, and has so many layers of meaning - a Western "Ying Yang", the interface between spiritual and physical realms, a sacred place, the conscious and the unconscious and so on........it seemed appropriate to take inspiration for it to help symbolise the energies of the Goddess and the Green Man. I felt that the Goddess should feature the well known Triple Moon symbol and manifest in a lunar/stellar aspect, while hopefully being an image that resonates with many paths. I personally first encountered Goddess in this manner and wanted to honour that. I also felt that the Green Man should be antlered, to resonate with the Horned God in his many forms - Herne, Cernunnos, Pan.....to be a true lord of the wild wood. And of course to be featured in traditional oak. Lastly, the central star symbolises the uniting of these energies and also references the 8 spokes of the Wheel of the Year, which are gateways for so many peoples' experience of natural spirituality and which were always a key feature of the shop since its inception. I am very grateful to Yuri Leitch for manifesting and improving this vision through his amazing skill and devotion to his craft. I couldn't have wished for better. Blessings, Chris.