30/07/2026
You’ve probably clocked the new iPhones by now, and it’s all about the back.
Apple’s given the Pro its biggest redesign in years, so I’ve broken it down so you can see what’s going on and which one’s worth your money.
The Pro’s swapped the little square camera bump for a big bar across the top. And underneath, Apple’s dropped the titanium, gone back to aluminium, and added a vapour chamber to keep it cool.
That’s basically a tiny sealed pocket of liquid inside the phone that spreads heat away from the chip, the same trick gaming laptops use.
That’s not just for looks. It shifts heat far better, so the phone can run flat out for longer without slowing down. If your old iPhone ever got hot and laggy while gaming or filming, that’s the bit they’ve fixed.
So which one’s for you?
For most people, the standard iPhone 17 is the best value in ages. It’s finally got the smooth 120Hz screen that used to be Pro-only, plus the new front camera. The two things you’d actually notice day to day, now on the cheaper one.
The 17 Pro is for the tech fans. Faster chip, the vapour chamber cooling, and a proper telephoto with up to 8x zoom.
If you push your phone hard, that’s your one. The Pro Max is the same with a bigger screen and the best battery life of any iPhone yet.
They’re the best iPhones Apple’s made in terms of specifications and features.
Just buy the one that fits how you use your phone, not the priciest on the shelf.
Would you like to see another redesign for the iPhone 18? Or do you like the new look?
Harrison
P.S - we’ve got the 17, 17 Pro and Pro Max in right now if you fancy a look before you decide. Cheaper than Apple, 2-Years Warranty, and lifetime support included.