14/02/2026
🌹 Why can rose prices be higher at Valentine’s Day?
We sometimes hear that florists increase prices at Valentine’s to “cash in,” but the reality is a little different.
Valentine’s Day creates an enormous demand for long-stemmed red roses for one very specific date. Because so many people want the same flower at the same time, costs rise all the way through the supply chain — from the farm to delivery.
Here’s what happens 👇
🌹 At the farms
Growers carefully plan their crops so the best blooms are ready for February 14. To achieve this, normal production is adjusted in the weeks around the season and extra people are needed when the much larger harvest is ready.
🌹 Transport and importing
Many roses travel long distances, often arriving by air from countries such as Colombia and Ecuador, or by road from Netherlands. With the surge in volume, freight and handling charges increase, and additional logistics are required to keep everything on schedule.
🌹 In the shop
We plan for many more orders, bring in extra support, and organise additional deliveries so gifts reach loved ones right on time.
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❤️ What matters most
We always work hard to offer the best value possible. Seasonal pricing reflects the higher costs involved in sourcing and delivering roses at this exceptional peak, rather than increased profit.
We’re truly grateful for every order, every recommendation and every bit of patience during this busy time. Your support means the world to our small business, and we feel very lucky to help you celebrate your special moments.
Thank you for choosing to shop with your local florist 💌.