26/09/2026
🚨 NEW UK V**E TAX — VA**NG PRODUCTS DUTY (VPD) 🚨
⁉️YOUR QUESTIONS ANSWERED HERE V**es Direct Helston 👋
🗞️There’s a new tax on va**ng products coming into force in the UK, so we’ve put together a quick guide to explain what it means for you.
💷 How much is the new v**e tax?
The new Va**ng Products Duty (VPD) will be charged at £2.20 per 10ml of e-liquid, before VAT.
Once 20% VAT is added, that works out at approximately £2.64 extra per 10ml.
For example:
10ml bottle: £2.20 duty + VAT = approximately £2.64
100ml shortfill: £22 duty + VAT = approximately £26.40
🇬🇧 Who does the tax apply to?
The VPD is a government tax and applies across the UK. It isn't an optional charge for retailers.
🧴 Which products are affected?
The duty applies to e-liquids regardless of ni****ne content, including:
•Nicotine salts
•Freebase e-liquids
•Shortfills
•0mg / ni****ne-free e-liquids
•Pre-filled pods
✅ What isn't affected?
The VPD does not apply to:
•Hardware & Empty tanks
•Empty pods
•Coils
•Nicotine pouches
📅 When does it come into effect?
1 October 2026
HMRC's Va**ng Products Duty officially begins. Newly manufactured or imported products will need to carry the relevant duty stamps.
1 October 2026 – 31 March 2027
There is a six-month sell-through period, allowing retailers to continue selling eligible stock manufactured before 1 October 2026 without the new duty being applied.
From 1 April 2027
E-liquids sold on the UK market will need to comply with the new duty requirements and carry the appropriate tax stamps.
🎉 THE GOOD NEWS FOR OUR CUSTOMERS!
At V**es Direct Helston, we're keeping our current prices until 31 March 2027 wherever we have pre-duty stock available. 🙌
The only exception is if we completely sell out of a particular product and our replacement stock is supplied with the new duty already applied. In that case, the price of that product may need to increase sooner.
📍 V**es Direct Helston
💨 Your local v**e shop
