Sportfish

Call Directions Website Contact the business

Sportfish The ultimate range of quality game fishing tackle to suit every budget, friendly advice and outstanding customer service. By those who fish, for those who fish.

At Sportfish, we pride ourselves on giving our customers the very best choice of fly fishing and lure fishing tackle from the UK and around the world! Founded in 1980 we've been helping game fishers for over 30 years. Our expert staff have fished all around the globe and are on hand in store or via telephone to offer you advice, hints and tips.

12/10/2026

🎣 Tip five in our Autumn Salmon series with Simon Gawesworth is all about elasticity.

Simon compares how a regular shooting line behaves when a fish is on versus a low-stretch line, and the difference it makes once that fish starts pulling.

🎥 Watch now, and share it with the salmon angler in your life who could use a tip like this before their next trip.

Today is World Mental Health Day - a day that deserves more than a passing mention. Mental health affects nearly all of ...
10/10/2026

Today is World Mental Health Day - a day that deserves more than a passing mention. Mental health affects nearly all of us, directly or through someone close to us.

For a lot of anglers, fishing has quietly done more for theirs than they'd normally admit. Charles Jardine, Lucy Bowden, Lucinda Ewin, Lydia Thomas and Joe Walker talked to us honestly about it. If you've got a few minutes today, it's worth watching.

🔗 Watch the video 👉 https://www.youtube.com/watch?v=ufkFWsJMujQ

09/10/2026

🎣 Tip four in our Autumn Salmon series with : Don't be a sheep!

If what you're doing isn't working, it's time to try something different.

🎥 Watch now, and share it with the salmon angler in your life who could use a tip like this before their next trip.

Reel Recovery UK, the charity that teaches men with cancer to fly-fish are holding their first online fundraising auctio...
08/10/2026

Reel Recovery UK, the charity that teaches men with cancer to fly-fish are holding their first online fundraising auction. You can register to bid and view the auction here: https://auctions.tennants.co.uk/auction/details/rr01-a-timed-online-auction-in-aid-of-reel-recovery-uk/?au=14378

There are over 70 excellent lots, including the opportunity to bid on an exclusive day for four rods on Hobby Lake at the Sportfish Game Fishing Centre, Berkshire.

Reel Recovery UK provides free fly-fishing retreats for men with cancer. Their mission is to help men cope with the impact of cancer by introducing them to the beneficial effects of fly-fishing, while providing a safe, supportive environment to explore their personal experiences of cancer with others who share their story.

08/10/2026

🎣 Tip three in our series with Simon Gawesworth: Fishing more efficiently.

If you're spending more time stripping line in than actually fishing, you're leaving less time in the water where it counts. Simon shares a simple adjustment to help you cover more water, more often, this autumn.

🎥 Watch now, and share it with the salmon angler in your life who could use a tip like this before their next trip.

08/10/2026

📣 Buy any five flies online and get the cheapest one completely FREE!

Whether you're prepping for winter stillwaters or getting a head start on the new river season for next year, there's never been a better time to top up your fly box.

Activating the offer: Multiple purchases are permitted - buy ten flies and get the cheapest two free, buy fifteen flies and get the cheapest three free etc! Simply add your chosen flies to the shopping basket in multiples of five and your discount will automatically be applied at the checkout.

Offer closes at midnight on Thursday 22nd October 2026.

🔗 Shop flies at Sportfish👉 https://www.sportfish.co.uk/fly-fishing-tackle/fly-fishing-flies.html

07/10/2026

🎣 Tip two from Simon Gawesworth's series on autumn salmon fishing, and this one's about safety: staying aware of rising water levels. Rivers can change fast after autumn rain, and knowing what to watch for matters more than any cast.

🎥 Watch now, and share it with the salmon angler in your life who could use a reminder like this before their next trip.

06/10/2026

🎣 We're kicking off something special: Top tips for autumn salmon fishing from Simon Gawesworth, one of the most respected names in fly casting anywhere in the world. Over 35 years in the sport, a key figure behind RIO PRODUCTS fly lines, and a Fly Fishers International Lifetime Teaching Award to his name.

👉 Tip one: what to do when the wind picks up on the river.

🎥 Watch now and tag or share it with the salmon angler in your life who could use a tip like this before their next trip.

🎣 To celebrate the autumn fishing season, we're offering DOUBLE POINTS on all purchases of fly rods, fly lines and fly r...
05/10/2026

🎣 To celebrate the autumn fishing season, we're offering DOUBLE POINTS on all purchases of fly rods, fly lines and fly reels!

⌛ Offer runs from 5th October to 18th October ⌛

Not yet a member of Sportfish Plus? Learn more 👉https://www.sportfish.co.uk/rewards

With waders, fit is everything - get it wrong and even the best gear won't feel right.➡ Our measuring guide video walks ...
30/09/2026

With waders, fit is everything - get it wrong and even the best gear won't feel right.

➡ Our measuring guide video walks you through finding yours, and we've got combo deals running across our Simms and Vision ranges if you're due an upgrade.

🎥 Watch the guide: https://www.youtube.com/watch?v=RvLAIjFCJR8

Address

Winforton
Hereford
HR36SP

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 6pm
Saturday 9am - 3pm

Telephone

+441544327111

Website

Alerts

Be the first to know and let us send you an email when Sportfish posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sportfish:

Shortcuts

Share

Category