Area1-51

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Area1-51 Area 1-51 is the place to go whether its for Pokemon, Loungefly, Hotwheels or other collectibles.

Come visit us in store and meet the friendly staff and join in with the local communities.

Celebrate Halloween at Area 1-51 with multiple events on during the day!! 🎃 👻
21/10/2026

Celebrate Halloween at Area 1-51 with multiple events on during the day!! 🎃 👻

19/10/2026

It’s the Pokemon League Challenge this Thursday. Spots still available.

Hey all! We are very excited to announce, we can now come to you! Got a collection to big to bring to store? Call us or ...
15/10/2026

Hey all!
We are very excited to announce, we can now come to you!

Got a collection to big to bring to store? Call us or drop us a message! We will come to you!

No collection too small! Or too big for that matter!

Well, over £1,000,000 it may take a few days to sort but anything else we can make a cash offer on your collection and pay SAME DAY!

Drop us a line for a quote!

A few more bits in today!
14/10/2026

A few more bits in today!

14/10/2026

Sorry all slight delay on opening today. Traffic to get to Hereford is awful

13/10/2026

Sorry all the shop will be open a little late this morning!

Upcoming events this October
12/10/2026

Upcoming events this October

Pokemon league casuals tonight 6-9pm
08/10/2026

Pokemon league casuals tonight 6-9pm

A few bits in the shop at the moment… swing by and have a look!
06/10/2026

A few bits in the shop at the moment… swing by and have a look!

03/10/2026

A little clarity on Pokémon pack prices at Area 1-51.
We’ve received a message accusing us of “ripping kids off”, and I want to explain honestly why some packs cost more than others.
When we can buy standard Pokémon packs from our wholesalers at the usual wholesale price, we sell them at £4.29. Getting enough of that stock is the difficult part.
To keep Pokémon available, we also buy sealed products from customers and collectors. Those products are priced against their current market value—what people are actually paying for them—which can be considerably higher than the original retail price.
We pay the seller an agreed percentage of that value, then price the stock to leave a margin that covers our costs and keeps the shop running. A pack bought from a collection can cost us more than £4.29 before it even reaches our shelves.
We understand the frustration with Pokémon prices. We’d love reliable supplies at normal wholesale prices too. But buying collections means we can offer stock that we otherwise wouldn’t have available.
Nobody has to buy a pack they feel is too expensive, and you’re always welcome to ask us about a price. We’re happy to explain.
On a personal note, the accusation does hurt. We put a huge amount into this shop and into supporting local children, including donating toys and gifts and giving away Pokémon products throughout the year. That doesn’t put us above criticism, but being accused of deliberately taking advantage of children is something I take seriously.
Please ask us about our pricing before assuming the worst. There are real people behind this independent shop, working hard to build something Hereford can enjoy.
Aaron Area 1-51

Address

8-9 Bewell Square
Hereford
HR40BB

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 4pm

Telephone

+441432674649

Website

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