Betts Metal Sales

Betts Metal Sales The Betts Group is one of the world’s oldest precious metal businesses. We pride ourselves on being custodians of the past and pioneers of the future.
(2)

We offer a range of specialist products and services, including precious metal refining and manufacturing, investment bullion, wedding rings, wrought items, grain, findings and tools. The Betts Group is one of the world’s oldest precious metal businesses, having been established in Birmingham’s Jewellery Quarter in 1760. We offer a range of specialist services, such as precious metal refining and

manufacturing, and provide access to an unrivalled breadth of products, including investment bullion and coins, wedding rings, wrought items, grain and findings, and professional tools. Our in-house manufacturing facilities specialise in segregated refining techniques, bespoke coloured alloy production, and precious metal recovery from a range of waste materials. As a vocal advocate of responsible sourcing, The Betts Group is the only licenced Fairtrade and Fairmined gold refiner in the UK. We have also pioneered Single Mine Origin (SMO) Gold, which offers luxury brands and retailers a responsible, fully traceable option without a premium price. Today, we blend traditional and contemporary knowledge to provide outstanding customer service, products and leadership for the precious metals industry. We support manufacturing jewellers, designers, jewellery students and hobbyists by supplying a comprehensive range of bullion and jewellery supplies backed by an experienced and friendly team. Our goal is to protect our industry for future generations whilst driving ever-higher environmental and sustainability standards. The Betts Group continues to operate from Birmingham’s Jewellery Quarter and is led by the ninth consecutive generation of the Betts family.

04/08/2026

Have you seen the latest film from SMO Gold? 🥇

The Betts Group is proud to supply this fully traceable precious metal to independent retailers, manufacturers and designer-makers across the UK.

Now, as SMO Gold approaches its tenth anniversary, this latest video explores how provenance has evolved from a niche industry concern into a growing market expectation.

From Sabodala in Senegal to Bellevue in Western Australia, it brings together miners, jewellers and industry leaders to ask a simple question: can the future of gold be both profitable and principled?

We were proud to spotlight this incredible story at the Retail Jeweller UK Jewellery Awards 2026, where it was witnessed by more than 500 trade leaders and professionals.

➡️ Discover more here: https://smogold.com/blogs/our-journal/a-new-gold-standard

Shop SMO Gold via Betts Metal Sales here: https://bettsmetalsales.com/bullion

There are more than 1,500 products available in our Tools & Technology BIG Summer Sale 🤩 Now is your opportunity to work...
03/08/2026

There are more than 1,500 products available in our Tools & Technology BIG Summer Sale 🤩

Now is your opportunity to work smarter with efficient, effective and time-saving tools designed to make your working life easier.

From investment-level laser welders to daily essentials, our Tools & Technology team is offering great discounts and free delivery on a wide range of items to suit varied budgets and workshop footprints.

For big jobs, small jobs, the good tasks and the annoying ones, we’ve got you covered!

💻 Discover what's on offer here: https://bettsmetalsales.com/tool-offers

Need help making the right decision for your business? Our Tools & Technology team can offer tailored advice that suits your workflow, space, budget and job requirements.

Simply get in touch to ask questions or book a free demonstration of key tech: [email protected] or 0121 233 2413.

What's possible with the 3D Wedding Ring Designer? With the support of our earliest adopters, we are continuing to eleva...
30/07/2026

What's possible with the 3D Wedding Ring Designer?

With the support of our earliest adopters, we are continuing to elevate this innovative online tool that allows users to design and visualise bespoke wedding rings in real time.

The interface can be customised to suit all aspects of your bridal business. Show your clients the full retail price, determined and set by you with ease. We have also unbranded the designer to provide an interactive sales tool that presents itself as your own online store.

Our goal is to provide independent retailers with a white-label platform without the disruption or expense of complete website integration. Simply log in and get started straight away.

📞 To receive a free demonstration on how to utilise the 3D Wedding Ring Designer in your sales environment, please contact [email protected].

💻 Register to use the 3D Wedding Ring Designer today: https://bettsmetalsales.com/please-login

The Modern Court – crafted in full provenance gold alloys 🥇 Discover our premium evolution of the classic court wedding ...
28/07/2026

The Modern Court – crafted in full provenance gold alloys 🥇

Discover our premium evolution of the classic court wedding band, designed to offer a comfortable fit and an elevated finish.

Choose from 9ct, 14ct and 18ct gold made using two independently verified, provenance-led metals: SMO Gold and AgAIN Silver.

Rings with this contemporary profile can be brought to life with custom details using our new 3D Wedding Ring Designer. Register to gain access to this innovative and interactive digital tool here: https://bettsmetalsales.com/please-login

Speak to our friendly team to discover how your wedding ring offering can be transformed with fully traceable metals, updated profiles, and a great choice of bespoke coloured alloys, custom finishes, and bespoke laser engraving: [email protected] or 0121 233 2413.

27/07/2026

Our Tools & Technology BIG Summer Sale continues on the Betts Metal Sales website 🔨

Did you know? There’s still time to get your hands on a FREE Lampert PUK Electrode Sharpener with the purchase of a Lampert PUK 6.1 Welder, which also has 10% off.

Don’t miss this great deal, which must end on Friday, July 31.

Browse all the items in our BIG Summer Sale before all the offers end on August 28.

If you need help or advice before making a purchase, get in touch with our friendly Tools & Technology team on [email protected] or 0121 233 2413.

We can provide practical, real-world guidance to ensure any tool you buy is fit for purpose and guaranteed to make your life easier.

Shop the sale via the link in our bio 👆🏻

A highlight of our Tools & Technology BIG Summer Sale is the Lampert PUK 6.1 Welder 🌟 Until July 31, we're offering a 10...
22/07/2026

A highlight of our Tools & Technology BIG Summer Sale is the Lampert PUK 6.1 Welder 🌟

Until July 31, we're offering a 10% discount on this precise piece of kit plus a FREE Lampert PUK Electrode Sharpener, worth £250.

The PUK 6.1 offers a newly developed, expertly tested precious-metal welding curve to deliver even cleaner results. Lampert’s patented welding process offers precise control to reduce welding errors, along with a turn-push-tilt function that makes it smooth and easy to use with one hand.

➡️ Find out more here: https://bettsmetalsales.com/lampert-puk-6-1-with-10-x-microscope-and-argon-regulator

We understand that investing in significant pieces of technology is a considered purchase, which is why the Betts Metal Sales team is here to help.

Speak with us today about your specific working conditions, the tasks that pass your bench, and the tools you might need to elevate your craftsmanship: [email protected] or 0121 233 2413.

💻 Shop the BIG Summer Sale here: https://bettsmetalsales.com/tool-offers

Does your wedding ring offering need a summer makeover? 🌞 Discover an extensive range of plain, patterned, diamond-set, ...
21/07/2026

Does your wedding ring offering need a summer makeover? 🌞

Discover an extensive range of plain, patterned, diamond-set, laser-engraved and entirely customisable wedding rings crafted in fully traceable precious metal alloys, composed of SMO Gold and AgAIN Silver.

Here's what The Betts Group can offer you:

➡️ Transparent precious metal alloys with known provenance
➡️ The UK’s largest stocked range of plain bands with speedy delivery
➡️ A wide range of bi-metal and tri-metal wedding bands
➡️ Our contemporary Modern Court ring profile for enhanced comfort
➡️ The 3D Wedding Ring Designer online tool to bring sales to life
➡️ High-quality manufacturing and excellent customer service
➡️ Competitive lead times

Speak to our friendly team about your business's requirements and how you can engage an emerging Gen-Z client base with next-generation wedding rings: [email protected] or 0121 233 2413.

Request access to the 3D Wedding Rings Designer: https://bettsmetalsales.com/please-login

There's still time to cast your vote in the Professional Jeweller Awards 2026 🎉 The people's vote is combined with the j...
20/07/2026

There's still time to cast your vote in the Professional Jeweller Awards 2026 🎉

The people's vote is combined with the judges’ votes to create a score that helps pinpoint winners across a range of important categories.

If you would like to show your support for The Betts Group and SMO Gold, you can do so by voting for us here: https://www.professionaljeweller.com/professional-jeweller-2026-shortlist/

The Betts Group is up for the Supply & Service Partner of the Year Award, while SMO Gold is battling it out for the Responsible Business of the Year accolade, sponsored by the Responsible Jewellery Council.

The winners will be revealed at a ceremony in London on Wednesday, September 2.

More information about this year’s shortlist can be found here: https://www.professionaljeweller.com/professional-jeweller-2026-shortlist/

Tell a more interesting story about silver 🩶 AgAIN Silver is guaranteed to be recycled from medical X-ray waste in the U...
20/07/2026

Tell a more interesting story about silver 🩶

AgAIN Silver is guaranteed to be recycled from medical X-ray waste in the UK.

Our expert refining team takes the redundant films, separates the component parts, and extracts the fine silver, giving it a new life as grain, sheet, or wire for jewellery-making.

Here, we can see the fine silver crystal that's achieved as part of the recovery process at our British manufacturing facilities.

We ensure each stage of the extraction, recovery and refining process is entirely segregated, so you can be assured that AgAIN Silver is traceable and transparent.

💻 Discover more about our fully recycled silver here: https://bettsmetalsales.com/silver-again

Give your customers something they don't expect. Watch our AgAIN Silver explainer video: https://youtu.be/9-6DL_buBgo?si=iseWYpt3bsMdecdc

Our BIG Tools & Technology Summer Sale is NOW ON! 🌟 For six weeks only, we are offering great deals on more than 1,500 p...
16/07/2026

Our BIG Tools & Technology Summer Sale is NOW ON! 🌟

For six weeks only, we are offering great deals on more than 1,500 products, including everyday essentials, reliable workhorses, and innovative technologies to elevate your craftsmanship.

Premium names featured include Durston, GRS, Lampert, Elma, Foredom, Pepetools, Busch, Graficarbo, Legor, Lortone, Osada, SmartPro and many more.

This is your opportunity to invest in equipment that will continue to deliver value long after the sale has ended.

➡️ Browse what's on offer here: https://bettsmetalsales.com/tool-offers

Need help making the right decision for your business? Our Tools & Technology team can offer tailored advice that suits your workflow, space, budget and job requirements.

Simply get in touch to ask questions or book a free demonstration of key tech: [email protected] or 0121 233 2413.

Address

49-63 Spencer Street
Hockley
B186DE

Opening Hours

Monday 9am - 4:45pm
Tuesday 9am - 4:45pm
Wednesday 9am - 4:45pm
Thursday 9am - 4:45pm
Friday 9am - 4pm

Telephone

+441212332413

Website

Alerts

Be the first to know and let us send you an email when Betts Metal Sales posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Betts Metal Sales:

Shortcuts

Share

Category