13/08/2026
So much laziness involved here, wrote a big old lot of blurb on TikTok which wouldn’t transfer directly to here do just screenshotted it and placed it on the reel.
In the 2008 recession i was working for a premium clothing brand with the most incredible, inspiring and eccentric founder (Ive had two bosses like this, very fortunate) anyway, going back to 2008, my then Boss was phenomenal at giving us advice and strategies to keep moving forward with sales. The businesses that survived really worked hard, learned new ways to survive, prices actually went up 30% in a lot of cases but business boomed for a lot, while those that sat on their hands, terrified failed-as did the really s**t ones who had been surviving on a wing and a prayer for years.
There wasn’t really any social media back then, business had to rely on marketing via press, trade stands and recommendations. I think we’ll try hammering social media more than we do currently as this is feeling very much like 2008 if not slightly worse.
We’re not going to be doing funny dances-ironically enough, we all dance like we have been stung repeatedly while simultaneously being severely egg bound, and will stay authentic-old, tired, stressed, miserable and overwhelmed-i follow a good few popular people who are just real and that’s quite comforting in a world seemingly full of fake, and we’ll see how we get on.
Incredibly I’ve written way more than I was too lazy to write before so I’ll just go and have some coffee and leave you to watch rabbits on unicycles or whatever takes your fancy.