Joy by Corrine Smith

26/06/2026

Some orders have the whole team saying, “how are we going to do that?” 😂

Luckily, Fiona has a habit of turning the impossible into possible. At this point, we don’t even question it… we just let her work her magic. ✨

Every small business needs a Fiona. 🤍

26/05/2026

8 years ago today we got the keys to what would become JOY HQ ✨

Before this, we’d spent years working from rented, cramped office spaces. Packing orders in tiny corners. Designing jewellery anywhere we could fit a desk. Constantly dreaming about having a space that actually felt like ours.

And then… this happened.

A building with good light, big windows, an overgrown garden and absolutely no guarantee any of it would work 😂

Since then this space has seen thousands of designs, huge highs, difficult seasons, packing tables covered in orders, laughter, stress, creativity, growth… and versions of us we hadn’t met yet.

No business plan can fully prepare you for what it actually takes to build something from scratch. The chaos. The risk. The becoming.

But sometimes the best things in life really do start with a tiny bit of belief, absolute determination… and a set of keys 💖

26/05/2026

21/04/2026

What really makes a workplace is the people in it.

The ones who make you look forward to each day. The ones who bring energy, support and a sense of ease, where everyone feels included and part of something.

At JOY, no two days feel the same. There is always laughter, shared moments and a team that lifts each other up, even in the busiest times.

It is that environment that shapes everything we create. Because when you enjoy who you work with, it shows in the care, the detail and the meaning behind every piece.

It is not just what we make. It is how we feel while making it, together.

Do you want to know more about each of these gorgeous humans I am lucky enough to work alongside?

Katie ✨