Pyramid International

26/08/2026

Future Trends, Real Impact: How AI and Consumer Shifts Are Shaping Licensing

As we head towards 2027, the licensing landscape is evolving fast. Technology, culture and emotion are playing a bigger role than ever in how consumers connect with brands and merchandise.

In our latest blog, we explore the key trends shaping the future of licensing.

🔹 AI is becoming essential, not experimental
AI is moving into core areas like design, forecasting and approvals. At Pyramid, we’re tracking its development closely to ensure innovation is balanced with compliance, speed and brand integrity.

🔹 Consumers want identity, not mass appeal
Micro-tribes and personal expression are driving demand. Our wide portfolio of licenses and formats allows retailers to curate ranges that feel targeted, relevant and emotionally resonant.

🔹 Comfort and nostalgia are powerful purchase drivers
From calming stationery to nostalgic franchises, emotional value matters. We see this reflected across our ranges in drinkware, home and gifting.

🔹 Wellness is entering everyday product categories
Hydration, journaling and analogue habits are on the rise. Licensed lifestyle products now play a role in supporting wellbeing as well as function.

🔹 Asian pop culture continues to shape global trends
Anime, K-pop and kawaii aesthetics are influencing design worldwide. With ranges like K-Pop Demon Hunters and our growing anime portfolio, we’re helping retailers tap into these globally connected fanbases.

As technology, culture and emotion collide, staying ahead means more than following trends. It means understanding how and why consumers buy.

📖 Read the full blog to explore how these shifts could shape your retail plans.

Link in bio!

19/08/2026

Endless Opportunities Under One License.

When a license captures fans' attention, retailers need more than just one product. They need a curated range that creates excitement across multiple categories and encourages customers to keep exploring.

With our official KPop Demon Hunters collection, we've built a range that helps retailers create a complete in-store destination.

At Pyramid International, we're helping retailers build complete licensed ranges that maximise opportunities and make sourcing simpler.

12/08/2026

Supporting an important cause in our local community

We're proud to support an important local fundraising initiative organised by Brad Norris, raising funds for the recovery and future care of Leicestershire man Liam Moore, who suffered life-changing injuries following an attack in Leicester city centre.

As part of the fundraising efforts, a Family Fun Day is taking place on Saturday 15th August at Barlestone St Giles Football Club, with free entry and plenty happening throughout the day. Pyramid International has donated a selection of KPop Demon Hunters merchandise to support the event and help with its fundraising efforts.

Supporting our local community is incredibly important to us, and we're happy to play a small part in an initiative that will make a meaningful difference to Liam and his future care.

To support Liam directly, you can donate via his GoFundMe here: https://www.justgiving.com/crowdfunding/reg-man-1?utm_medium=CF&utm_source=CL&fbclid=IwY2xjawTpKWNwZG9mAWV4dG4DYWVtAjEwAGJyaWQRMUZLYXhES1ZxeUVIUlgzVEhzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEekURqCRIP_8v11LRklZ7qGWj4jZwssjf9N6G1vENWXWXWHd39NHTOrpSXeBQ_aem_qdcJQ4w4R17XdtKd8V2Wxg

📍 Barlestone St Giles Football Club, CV13 0EP
📅 Saturday 15th August
⏰ From 11am
🎟️ Free entry

Iʼm raising money to Raising money for Liam Moore’s future care and rehabilitation. Support this JustGiving Crowdfunding Page.

06/08/2026

The Ultimate Movie Night Duo 🍿

Movie nights just got even better with our brand new Movie Night Sets, available in licenses Hello Kitty and Friends and Stitch.

Each reusable set includes a popcorn bucket and plastic cup with straw, making them the perfect companion for film marathons, cosy nights in and everyday snacking.

Get in touch to stock up.

03/08/2026

Meet Nick, International Sales Manager 👋

With a role that spans office, customers and trade shows, Nick's Pyramid Perspective thrives on the variety that comes with international sales.

💬 “Each day brings its own challenges and rewards… with customer and colleague interaction, new products and the vast mix of licenses Pyramid has.”

Nick shares how that constant change keeps things fresh, with something new to highlight across markets every day.

One standout moment in his career? Bringing something truly memorable to the show floor.

🏎️ “I organised our Spring Fair stand with the James Bond Aston Martin from Die Another Day… it was the talk of the show.”

From logistics challenges to standout ex*****on, it’s a great example of how experiences can elevate licensed merchandising beyond product alone.

When it comes to industry shifts, Nick highlights the ongoing race to find the next big license:

📈 “Everyone is looking for the next big license that ignites fan spending power… whether that’s an old favourite or a brand new franchise.”

He also points to how unpredictable fan demand can be, with properties like K-Pop Demon Hunters proving just how quickly momentum can build.

📈 “It shows that fans can’t always be dictated to… luckily our POD capabilities meant demand was met.”

On the product side, there’s a clear favourite:

🛍️ “Reusable tote bags… a great product and great for the planet.”

And outside of work, Nick’s fandom is firmly rooted in a classic:

🚀 Star Wars, especially the original trilogy… because who wouldn’t want to be Han Solo?

👏 Big thank you to Nick for sharing his perspective from International Sales!

28/07/2026

Our Annual Wellness Walk 👣

On Saturday 18th of July, members of the team took part in a beautiful yet challenging walk in the Cotswolds, organised by Business Development Manager Ian Thompson.

This year, we took it one step further (pun intended!) by raising money for Mind Leicester, Leicestershire & Rutland.

It was a great day spent catching up outside the office, getting some fresh air, supporting an important local charity and, of course, finishing with a stop at the pub! 🍻

Well done to all involved. Small, positive changes really can make a difference to our wellbeing.

20/07/2026

🏆 We've been shortlisted!

Pyramid International has been nominated at the Licensing Awards 2026 in the Best Licensed Paper Products or Stationery Range category for our K Pop Demon Hunters stationery collection.

With an exceptionally high number of entries across all categories this year, we're incredibly proud to be recognised among the finalists.

Thank you to , and congratulations to all of this year's nominees. Best of luck to everyone!

03/07/2026

This Month's Pyramid Perspective highlights Sam, our Royalties Accountant 👨‍💻

Working behind the scenes with data, Sam’s role is all about finding the best way to make things work.

💬 “The best part is using problem-solving skills and creative thinking to find the best ways to manipulate data to reach the desired outcome.”

Sam shares how creativity plays a bigger role than people might expect in a finance-based role, combining analytical thinking with practical solutions.

If he could swap roles for a day, it would be a tough choice between negotiating deals or getting stuck into the creative side of the business.

🎬 “I’d swap with Mordy to try to negotiate deals with my favourite movies and shows, or someone in the design team to come up with ideas for merch.”

Outside of work, that same mindset carries through, from recreating board games using Python to sharpen his programming skills, to constantly finding new ways to challenge himself.

On the product side, there’s one clear favourite:

✏️ “Erasable gel pens… they come in very handy when I’m revising for my Open Uni exams, as there are mistakes aplenty!”

And when it comes to fandom, Sam is firmly in the Star Wars camp, with plans to take on the ultimate challenge:

🚀 "Watching the entire Star Wars canon in chronological order and become fully up-to-date!"

If he could step into any fictional world, it would be the Hoenn region from Pokémon, combining adventure, technology and of course, living alongside Pokémon.

And dinner? Someone entertaining is a must.

🍸 “Probably Barney Stinson… someone with wild stories who could make me laugh.”

👏 Thank you Sam for sharing your perspective!

Stay tuned for the next Pyramid Perspectives.

30/06/2026

Sunshine, BBQ, karaoke and great company... our Summer BBQ had it all!

Last Friday we swapped the office for the sunshine and spent the afternoon celebrating with colleagues, friends and family.

From delicious brisket fresh off the BBQ to an incredible Bake Off competition (congratulations to our winning Rhubarb Gingernut Cheesecake!), there was plenty to enjoy throughout the day.

There was karaoke from start to finish, football games, a Jurassic Park Jeep, brilliant music, and lots of smiles from our younger visitors too.

A massive thank you to everyone who helped organise such a fantastic day, to everyone who baked for the competition, and to every single person who came along and made it such a memorable afternoon.

26/06/2026

Supergirl Is in Cinemas Today

The wait is over. Supergirl arrives in cinemas today, bringing one of DC's most iconic heroes back to the big screen.

To support the release, our Supergirl and Supergirl x Blondie range is available across:

• T-shirts
• Tote bags
• Mugs
• Maxi posters
• Collector prints

Whether fans are looking to wear it, display it, or gift it, there's a format to suit every type of Supergirl fan.

Get in touch to explore the collection.