Fairytale Endings Dresses

Fairytale Endings Dresses We're a North West based occasion-wear company. Fabulous range of designer dresses, carefully curated for every occasion. Looking for high-fashion occasion wear?

Perfect for proms, balls, parties, weddings, awards, bridesmaids, junior prom, mother of the bride and groom, races. • Pia Michi • Jovani • Dave & Johnny • Terani Couture • Ellie Wilde • Angel Forever • Portia and Scarlett • Tarik Ediz • Anny Lin • Christian Koehlert

We're a North West based occasion-wear company. We specialise in prom, bridal and pageant dresses. Shop in-store or online! • Instagram: FairytaleEndingsDresses

08/08/2026

The question we need answered RIGHT NOW 👀🩷

Which one would YOU choose? 👑👗✨

We have the most stunning selection of prom AND junior prom dresses in store right now and honestly picking a favourite is absolutely impossible 😭✨

Tell us in the comments below 👇

And if you want to come and try them on in person DM us or call to book your appointment 🩷✨

📍 12-14 Roe St, St John's Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

FairytaleEndings LiverpoolProm LiverpoolFashion PageantLife PromSeason Prom2027 PageantGown DreamDress WhichWouldYouChoose QueenVibes

06/08/2026

POV: you walked into Fairytale Endings and found your pageant dress

That feeling when you put on a gown and just KNOW
Every queen deserves a gown that makes her feel completely unstoppable and we genuinely believe these are it 🌟

DM us or come in store to try them on this week 🩷

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

PageantGown FairytaleEndings LiverpoolFashion QueenVibes PageantReady GlamourDress StageReady OccasionWear BlackTieGown StandOut

05/08/2026

Our favourite dress is already in 15 colours but there are 3 new ones for prom 2027. Style Ew35084…come to store early and order your favourite colour for prom 2027.

30/07/2026

POV: you just found the most stunning prom dresses in Liverpool 😍✨

Because we are not joking when we say our Prom 2027 collection has absolutely ARRIVED and it is everything 🩷👗

New styles, new colours, new silhouettes — this collection is our most stunning yet and we need you to come and see them in person

Don’t wait prom dresses go FAST and you do not want to miss out on your perfect style 👗💕

DM us or call to book in your Prom 2027 fitting 🩷

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

29/07/2026

👀 Can you guess the price of these dresses?

We bet you’ll never guess how much these stunning gowns are NOW in our Outlet Room 🛍️✨

All three of these gorgeous dresses are sitting up on our 2nd floor just waiting for their new owner and the prices are honestly unbelievable 😍🩷

Here’s the big reveal…

👗 Dress 1 — Ellie Wilde
Was: £460 Now: £100 🤯

👗 Dress 2 — Amarra
Was: £740 Now: £300 😱

👗 Dress 3 — Portia & Scarlett
Was: £475 Now: £220 🙌

YES. You read those prices correctly 😭🩷 These are designer gowns at outlet prices and they will NOT be around for long — first come first served!

Head in store and ask our team to take you up to the Outlet Room on the 2nd floor 👆✨

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

27/07/2026

✨ Prom 2027 has officially LANDED at Fairytale Endings 🩷

That’s right our brand new prom 2027 dresses are now in store and they are absolutely gorgeous 😍👗

You are going to want to come and see these in person trust us the styles, the colours, the details… this collection is something else ✨

Be one of the first to find your dream dress and beat the rush

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

25/07/2026

Netflix… we are waiting 👀🎬

Because nothing is a bigger glow up than prom season and we are already READY to do it all over again ✨

That’s right Prom 2027 dresses are already in store and honestly? They are absolutely stunning

If you want to be one of the first to see what’s coming and find your dream prom dress early now is the time 🌟 Trust us, you do NOT want to leave it last minute!

DM us or call to book in your Prom 2027 fitting 🩷

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

24/07/2026

👗✨ Race Day & Wedding Guest Outfits

Whether you’re heading to the races or you’ve got a wedding coming up, we have the most stunning selection of occasion wear in store right now and you need to come and see it!

From bold, vibrant prints to elegant, classic silhouettes every look in our collection is designed to make you feel confident, beautiful and completely unforgettable on the day

Perfect for:
🏇 Ladies Day & the races
💐 Wedding guests
☀️ Summer garden parties
🥂 Black tie events
🌸 Special occasions

Whatever your event, whatever your style and whatever your budget our team will help you find the perfect outfit from start to finish 🤍

Come in store today or shop online using the link in bio 🩷

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

22/07/2026

👰 The finishing touch to your bridal look ,our stunning wedding veils are now in store ✨🤍

Because every dream dress deserves the perfect veil to match 💕

Whether you love the elegance of a long flowing cathedral veil or the fun and flirty look of a short blusher style, we have something to suit every bride, every dress and every wedding vision right here at Fairytale Endings 🩷

Try one on with your dress and watch the whole look come together — trust us, there is nothing quite like that moment 🥹🤍

Pop in store and let our team help you find your perfect match!

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Mon-Sat 10am-6pm | Sun 11am-4:30pm
📲 07434 161637
🌐 www.fairytaleendings.co.uk

Photos still coming in of our lovely Prom customers 💖 Thank you for sharing and got choosing us xx
22/07/2026

Photos still coming in of our lovely Prom customers 💖 Thank you for sharing and got choosing us xx

Address

12-14 Roe Street, St John’s Centre
Liverpool
L11EP

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 4:30pm

Telephone

+447434161637

Website

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