Fairytale Endings Dresses

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Fairytale Endings Dresses We're a North West based occasion-wear company. Fabulous range of designer dresses, carefully curated for every occasion. Looking for high-fashion occasion wear?

Perfect for proms, balls, parties, weddings, awards, bridesmaids, junior prom, mother of the bride and groom, races. • Pia Michi • Jovani • Dave & Johnny • Terani Couture • Ellie Wilde • Angel Forever • Portia and Scarlett • Tarik Ediz • Anny Lin • Christian Koehlert

We're a North West based occasion-wear company. We specialise in prom, bridal and pageant dresses. Shop in-store or online! • Instagram: FairytaleEndingsDresses

🤍 Our hearts are so full right now ✨Here is the most beautiful bride on her wedding day wearing one of our gowns and we ...
11/10/2026

🤍 Our hearts are so full right now ✨

Here is the most beautiful bride on her wedding day wearing one of our gowns and we are completely lost for words

This is everything
This is why we do what we do every single day 🩷

If you are still searching for your perfect wedding dress come and visit us in store, your dream dress is waiting for you

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Open Monday – Saturday: 10:00 AM – 6:00 PM | Sunday: 11:00 AM – 4:30 PM
🚗 On-site parking available
📲 Text/Call: 07434 161637
🌏 Explore: www.fairytaleendings.co.uk
📩 DM us to book your bridal appointment!

10/10/2026

✨ New arrivals just dropped and they are PERFECT for the festive season 🎄🩷

Christmas evenings and Christmas parties are just around the corner and we want to make sure you are looking absolutely incredible for every single one of them

Whether you are heading to the office Christmas party, a glam girls night out, a festive evening event or ringing in the New Year in style — we have just landed the most stunning new dresses and they are waiting for you in store and online right now

Don’t leave it too late — the best styles always go first and Christmas comes around faster than you think ⏰🎄

Come in store or shop online using the link in our bio

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Open Monday – Saturday: 10:00 AM – 6:00 PM | Sunday: 11:00 AM – 4:30 PM
🚗 On-site parking available
📲 Text/Call: 07434 161637
🌏 Explore: www.fairytaleendings.co.uk
📩 DM us to find out more!

10/10/2026

Every queen deserves a crown-worthy gown 👑✨

And we are not playing around with our autumn pageant collection

which one would YOU wear? Drop your answer in the comments below 👇

Whether you are competing in a pageant, attending a black tie event or simply want a gown that commands every single room you walk into, this is your sign ✨

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Open Monday – Saturday: 10:00 AM – 6:00 PM | Sunday: 11:00 AM – 4:30 PM
🚗 On-site parking available
📲 Text/Call: 07434 161637
🌏 Explore: www.fairytaleendings.co.uk
📩 DM us to book your pageant fitting!

10/10/2026

Introducing your new prom obsession 👑✨

The new Angel Forever 2027 collection has just landed at Fairytale Endings Liverpool 🩷

Here is your sneak peek before it goes anywhere 👀

If you have been searching for THE prom dress this might just be it.

Come in and try it on for yourself at Fairytale Endings, St John’s Centre Liverpool 🎀 Our team would love to help you find your dream prom look and we are open 7 days a week. Don’t wait too long though — the styles that go viral always go first 💅

📍 St John’s Centre, Liverpool
📲 Text or call: 07434 161637
🌐 fairytaleendings.co.uk

08/10/2026

Come with us while we had a look at the brand new Ellie Wilde 2027 prom collection ✨

The 2027 collection from Ellie Wilde is honestly one of the most stunning we have seen and we could not wait to share it with you all

New silhouettes, incredible colours, jaw dropping details this collection is going to make so many of our prom girls very very happy

If something is already catching your eye you know what to do 👀🩷

Get in touch early and book your Prom 2027 fitting before the best styles get snapped up ⏰

📍 12-14 Roe St, St John’s Centre, Liverpool
⏰ Open Monday – Saturday: 10:00 AM – 6:00 PM | Sunday: 11:00 AM – 4:30 PM
🚗 On-site parking available
📲 Text/Call: 07434 161637
🌏 Explore: www.fairytaleendings.co.uk
📩 DM us to book your Prom 2027 fitting!

06/10/2026

Behind the scenes of Christian Koehlert Prom 2027 photo shoot.
Make an appointment to come and see all our new designer ranges 17th to 31st October and secure your favourite dress ❤️

DM or call or text 07434 161637.
wales

One of our beautiful customers attending a ball in one of our stunning dresses by Christian Koehlert. 🩷We have a huge ra...
06/10/2026

One of our beautiful customers attending a ball in one of our stunning dresses by Christian Koehlert. 🩷
We have a huge range of stunning evening wear for any occasion.
Come and see us for your next event.

04/10/2026

🎉 COMPETITION TIME at Fairytale Endings! 🎉

We are giving ONE lucky person £100 off a full-price dress in store and all you have to do is take a guess 👀🩷

How many dresses do you think we have in our Outlet Room right now? 🛍️

Drop your number in the comments below 👇 Whoever gets closest wins the £100 voucher — it really is that simple!

⏰ Competition closes 5pm on 20th October so get your guesses in fast — and good luck, we cannot wait to announce our winner!

📍 12-14 Roe St, St John’s Centre, Liverpool — 2nd Floor Outlet Room

Address

12-14 Roe Street, St John’s Centre
Liverpool
L11EP

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 4:30pm

Telephone

+447434161637

Website

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