Story Cashmere

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Story Cashmere

Simply beautiful and versatile cashmere wraps.

02/09/2026

I love a good deal and this is one!! I do wonder how COS are able to achieve such an amazingly thick pure cashmere sweater at £225. This is something as a small brand I can’t compete with. I do believe though my customers who like to wear their Modern Crew everyday, this wouldn’t serve the same purpose, due to its chunkiness. However that’s not to say we don’t need a super chunky Winter walk/cosy sweater. I was hoping to not like it very much as I certainly don’t need any more cashmere jumpers in my house but lets see!

14/07/2026

You always get told NOT to discount luxury items (ah hem Ronnie) However, needs must and right now I want to let go of the last pieces of stock and start a fresh. I’m really excited to see where this can go. I have so much more I could be sharing and even teaching about cashmere but without a plan moving forward, I honestly felt very stuck. Please message me if you have questions about anything - I’m also really knowledgeable on kids, pets and anything gym related 😂😂

02/07/2026

While the tennis is on and it’s too hot for cashmere, something I don’t often say! I thought I share this dog I saw, watching every move the ball made. Perhaps this could be an event for next year 👏 The Ball Dogs of Wimbledon 🐶

25/06/2026

Cashmere all year is something I still stand by, albeit in the air-con at the moment! As next chapter is on its way, I would love to hear from you. Styles you’d like to see, colours, your favourite pieces, styles for men (people always ask this!) Just stay in touch and I’ll be back with my archive sale as soon as possible! X

30/04/2026

I 100% get my love of washing from my mother. She’s way better than me at making things look beautiful, but I’m close behind! I just think when you have things you really love, once they’re re-fresher it’s like having it new again! This has to be up there with one of my most boring posts ever but to be honest, this is me now 😂

29/03/2026

A great before and after for you! People get so scared to wear cashmere and the save it for special occasions. As you can see, this customer wears her cashmere pretty hard - for a second there I didn’t think the stains would come out but with a bit of extra care (and to@be honest a lot of ecover stain remover) It all came out!! Before you wash any cashmere:

1. Spot clean - warm water (not hot) a gentle cashmere detergent to start - then if the stains stubborn use a more gentle stain remover like ecover - I like it for the bristles. IF it’s really stubborn and only under serious circumstances get the fairy liquid out. A tiny bit but it does seem to help.

2. Pre-wash the cuffs in a bit of detergent and warm water. In this case I also used a bit of ecover. Just make sure you always throughly wash any stain remover out

3. Quick de-pill. Make sure there’s no holes or pulls when you do this, especially if using electric de-piller!!

4. If you’re not sure if it’s machine washable, or you’ve never used your machine before just hand wash it!

5. Worst case send it to me 😂

26/03/2026

This beautiful Butter yellow Modern Crew is on offer at at £155. When I re-ordered them they used up what was left of the yarn in this colour and sent me a few extra! People adore this colour and the shape, it’s onesize but works for sizes 10-18. It’s a gorgeous colour for the Spring☀️

20/03/2026

Luciana looking absolutely gorgeous on the slopes in her Modern Crew! This was the colour one of my wonderful customers requested and I was worried it wouldn’t sell 😂 It was obviously the first colour to get reordered! A bright, happy and really fun pink in 100% pure, luxurious cashmere 💕

17/03/2026

Pre-order: The Everyday Cardigan!!

Closes Sunday 22nd March

This piece is made from just over 400g of A-grade cashmere in a beautiful rib stitch. It’s soft, breathable, and designed to be worn all year round. The shape is easy but elevated, with soft balloon sleeves and a flattering length of around 70cm from the shoulder.

It’s the cardigan people throw on in the summer with dresses, take on flights, and wear on repeat without thinking. Comfortable but still feels put together.

Colours we’re currently being request:
• Navy
• Deep maroon
• Bright blue
• Rich caramel
• Oat

My personal favourites are the caramel and the navy. They just work with everything.

The only thing is the factory prefers a minimum of three pieces per colour, so I’m building this based on what you actually want.

If one of these colours speaks to you, or you have another in mind, send me a message or reply here. I’ll confirm once each colour hits the minimum.

Pre-order price will be £230.

Address

1 Farquhar Road
London
SW198DA

Telephone

+447938470041

Website

http://www.storycashmere.com/

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