WAT THE BRAND

WAT THE BRAND WE ARE LIVE & READY TO SHOP on www.watthebrand.com

08/09/2026

WAT to wear when you don't know what to wear 🩶🩶
Our co-founders Sarah & Philippa styling up our new Grey Travel Jogger & Signature Grey Check Trousers.

Shop new in over on watthebrand.com

07/09/2026

All black everything 🖤 giving us all the new season outfit inspo in The Heritage Jacket & Funnel Neck Technical Jacket 👌🏼

07/09/2026

All black everything 🖤 giving us all the new season outfit inspo in the Heritage Jacket & Funnel Neck Technical Jacket 👌🏼

07/09/2026

Meet the Heritage Jacket 🖤
The layer you’ll reach for all autumn long. Casual in style, refined in detail. Designed to nip in at the waist for a more structured silhouette, finished with luxe quilted cuffs and collar for that elevated edge.

Easy enough for every day. Elevated enough to make the outfit.
The perfect layer for the season ahead 🖤

Shop over on watthebrand.com

07/09/2026

Monday mood ☕️🪄

06/09/2026

The 3 selects that get .bibam vote... and ours 👏🏻👏🏻

06/09/2026

Behind the lens from our Autumn collection launching on M&S 📸🙌🏼 Bring on September 16th launch 👀👏🏻

06/09/2026

Never met a funnel neck we didn't like... 👌🏼🖤 in our black windbreaker. Shop now over on watthebrand.com

05/09/2026

'Just jeans & a top' we're here for it .bibam 👏🏻👏🏻

Shop The Ava Jeans & shoulder pad tee over on watthebrand.com

05/09/2026

*adds to cart immediately 🙌🏼🩶🛒

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London

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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