ABZee

A.M.A is a slow Fashion Brand. Advocates for a cultural shift toward slowing down life's pace. This is why 90% of our products are handmade by us.

We aim to build a community of people who are confident in who they are.

12/02/2026

We finally have a functional space for A.M.A with electricity🎊🎊 Even tho it is a temporary space it time to set it up and get ready to start creating.

16/01/2026

Hello Hello and happy new Year

We are kicking this year off with a Haul, if you have been following our stories you would have seen that I have started crocheting and this is a little haul of the yarn I got from Aldis yarn week.

19/12/2025

Its been a minute but we are back with an update on the new bag shape. Definitely not where I would like it to be but I'm understanding the days where I saw for 48hr are over.

30/11/2025

Hi loves! Welcome to A.M.A. Where comfort meets confidence 🎀

A.M.A was born during a moment of pause. In the middle of a global pandemic, two sisters found themselves reflecting on life, identity and what it truly means to feel comfortable in your own skin.

People often saw this "extra" confidence in us that we didn’t always feel inside. And that’s where the spark came from: the idea that confidence doesn’t have to be loud. It can be soft, natural, and rooted in comfortability.

We wanted to create pieces that reflect that feeling. To make slow fashion items that encourage you to show up as yourself, without pressure, without pretending, without rushing.

From late-night conversations to handpicked fabrics to the very first satin scrunchie we ever made, A.M.A grew with intention. What started as a small hobby quickly became a passion, and before we knew it, our scrunchies became best-sellers. Not long after, our scrunchie handbags joined the family and were instantly embraced by our community.

Every piece we create is a reminder to choose comfort, move intentionally and embrace the version of yourself that feels the most real.
Thank you for being here, for supporting us, and for allowing two sisters’ quiet idea to grow into something beautiful. This is only the beginning welcome to A.M.A 💙

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14/11/2025

Which design do you prefer or can you think of something better?

I've itching to create something for a little while now. But I really enjoyed documenting my civil ceremony dresses on stories last month so I want to bring you guys along for this one.

All the chaos and the gorgeous final product. I've also already bought the fabric so thats exciting.

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13/09/2025

Drinks and Debrief posted to the main feed as there is a littlt change coming.

01/08/2025

We’re dropping new products left, right, and centre 🎊
With our rebrand, it’s no secret that bows are having a major moment!! So it’s only right we bring them to the shop too! 🎀
Now the big question is... what should we turn these bows into? Keyrings? Hairclips? Something completely unexpected?
Drop your ideas below — we’re all ears! 💬👇
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31/07/2025

Solstice Bags Assemble 👜✨
From soft neutrals to bold pops. These scrunchie handle cuties are made to match every vibe.
Whether you’re brunching, running errands, dressing up, or keeping it casual… there’s an A.M.A bag for that.

Stitched with care, designed for daily magic ✨

💌 Want to meet them IRL?
We’ll be at market this Saturday 2nd August — come shop A.M.A in person 🛍

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30/07/2025

😂 This Small Business is definitely small but I love it nonetheless.

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29/07/2025

The Solstice Tote in it's full Glory.

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28/07/2025

Soft bags, soft days 🌸
Corduroy cuteness + scrunchie handles = the dream picnic duo.
Perfect for books, blooms, and everything in between 💙
Which colour’s calling your name?

✨ Come see them IRL at our next market with on August 2nd!
We’ll be popping up with more handmade goodness — don’t miss it

Link in Bio for Free tickets!!

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❤️

Address

London

Website

http://www.abzeeama.com/

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