Elys Wimbledon

Elys Wimbledon Wimbledon's premium shopping destination, since 1876. Fashion · Beauty . Home Elys opened its doors in 1876 as a small tailor, outfitter and drapery seller.
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Elys is the premier independent department store in Wimbledon with a passion for fashion and a flair for home. 'Like' our page to receive news of exclusive offers, events and the chance to win one of our many fabulous competitions. Founder, Joseph Ely, had left Essex aged 16 to walk to London in search of prosperity and opened the store after gaining experience in the retail trade. After

testing the potential for custom by counting the number of people who passed the corner each hour, Joseph decided to build on Alexandra Road at the bottom of Wimbledon Hill, certain that the shops position would bring business. After 10 years of successful trading as Wimbledon’s first department store, Joseph moved to larger premises across the road to the corner of Worple Road, where the store still stands today. The introduction of the tram to Wimbledon in 1907 saw the stores real success, bringing in custom from New Malden and Raynes Park. Joseph even persuaded conductors to shout ‘Elys corner!’ before the tram stopped outside the store. Joseph died in 1910 and crowds gathered on the corner of Worple Road to watch the funeral procession. By the 1920s it was Josephs son, Bernard, who was almost solely running the store and by its 50th anniversary in 1926 business had flourished. Elys became a Limited company during the year of its 60th anniversary and raised enough money from shareholders to put up a new shop front. After Bernard’s death in 1957, his son took over management and business continued to grow, but a fire in the furniture warehouse in Gap Road destroyed hundreds of customer goods. Elys expanded into adjoining vacant properties in the 60s and the store had a major rebuild. Morleys Stores Group acquired Elys in 1996; the store underwent a major refurbishment and introduced top end brands with the aim of attracting new types of shoppers. Today, Elys remains Wimbledon’s fashionable department store, and has won a place in the hearts of shoppers and developed a reputation for first class service.

29/05/2026

Honestly that’s the average Jellycat shopping trip at Elys these days 🤩🧸 And now the new collection has landed including the Space range... so we can’t even blame you 😉🛍️

25/05/2026

If you’re wondering what to do with the kids this half term…the answer is probably somewhere in our Toys department 😂🧸🙌

21/05/2026

We’ve styled your week for you...
7 days, 7 outfits
Tell us your favourite 🤩 ⬇️
Perfect timing for Bank Holiday plans, half term and everything summer has in store!
Plus, our Summer Steals event has started with 20% off selected brands until Monday 🙌🛍️

Outfits ⬇️
Monday: Never Fully Dressed
Tuesday: Dress - Jigsaw, Hat - Hostie Hats
Wednesday: Sweaty Betty
Thursday: Mint Velvet
Friday: Reiss
Saturday: French Connection
Sunday: Ro&Zo

All Shoes are from Kurt Geiger 👠

20/05/2026

Occasion season is officially here 💕

We’re delighted to be welcoming renowned milliner to Elys Wimbledon for exclusive bespoke millinery appointments on Saturday 23rd May and Saturday 13th June.

From weddings and garden parties to Royal Ascot and the Epsom Derby, this is your chance to find a truly special finishing touch, with one-to-one styling appointments and beautifully crafted made-to-measure pieces.

Appointments are limited and booking is essential.
To reserve your slot, email [email protected]

18/05/2026

Proof you’re never too old for the toy aisle 🙌😎
Squishtastic energy on the second floor right now… matching ourselves to toy packaging might be our new favourite game 😉🧸

13/05/2026

If you’ve got a wedding, races or special occasion coming up, this is such a lovely chance to get a little styling inspiration 🤍

will be in store with her fascinators, helping customers pair styles with their outfits throughout the day, whether you’re bringing something in from home or finding your look while you’re here!

There’ll also be little chats with Layla during the day where she’ll talk through styling ideas, favourite pieces and answer your questions 🥂💕

11/05/2026

If Le Creuset has been sitting on your wishlist for ages… this is your sign 💕😉
20% off in-store until 17th May!

Our Beauty Event just got even better 💕🛍️Meet the NEW Elys Summer Icons Beauty Bag, packed with 19 beauty must-haves and...
08/05/2026

Our Beauty Event just got even better 💕🛍️

Meet the NEW Elys Summer Icons Beauty Bag, packed with 19 beauty must-haves and worth over £400*.
Yours for £50 when you spend £75 across Beauty in store 💄

If you’re popping in for the Beauty Event, definitely keep an eye out for this one…

Rewards exclusive - sign up in store or online!

05/05/2026

We’ve got something really good coming… 👀🩷
Our Beauty Event is back and honestly, it’s a big one.

Think mini makeovers, expert advice, little extras with your purchases and plenty going on across the floor.
Plus 10 points per £1 on beauty & fragrance if you’re an Elys Rewards member (and if you’re not, we’ll sort that in store).
If you’re nearby, it’s well worth popping in 😉💄🛍️

02/05/2026

What are we wearing this weekend then? 👀
Because Mango is making it very hard to choose just one outfit 👗 Just saying 😉
Find our newest collection on the first floor!

30/04/2026

Just a little heads up…our Spring Steals start today 🤩
20% off Menswear for the Bank Holiday weekend,
perfect time to have a browse 🛍️
(excludes Rodd & Gunn and Moss Bros)

28/04/2026

It’s a beautiful warm morning in Wimbledon ☀️
When was the last time you popped into Elys?

21/04/2026

Update your denim this season at Elys 👖

Discover in-store and online at elyswimbledon.co.uk this week

16/04/2026

Our Lingerie Event launches in-store today with a buy one get on half price on all bras*

Discover our Lingerie department and the expert fitting team within on the second floor this weekend



*discount applied to cheaper item offer runs until 26th April

15/04/2026

Menswear done right this summer 🌞

Discover the latest arrivals on our ground floor this week!

Looking for some inspo? Our personal styling service is available for men as well. Book via elyswimbledon.co.uk or ask a member of the team when you’re next in-store.

11/04/2026

Event dressing made easy.

Find your perfect fit at Elys this weekend.

Spring is in the air throughout the store 🌞🌞
07/04/2026

Spring is in the air throughout the store 🌞🌞

02/04/2026

Just another Thursday lunchtime in Elys…

Thank you to for surprising our customers today

01/04/2026

Luxury skincare lovers, has arrived at Elys Wimbledon

Discover their high performance science-led formulas and devices in our Beauty Hall or online at elyswimbledon.co.uk this week.

🪪 Elys Rewards customers will also receive 10 points per £1 spent across the brand until Sunday 5th April

One week until Easter Sunday 🐣
29/03/2026

One week until Easter Sunday 🐣

Join us this Thursday and discover the signature Bobbi Brown look with pro artist  🪪 Elys Rewards customers will also ea...
23/03/2026

Join us this Thursday and discover the signature Bobbi Brown look with pro artist

🪪 Elys Rewards customers will also earn 10 points per £1 spent across Bobbi Brown on Thursday 26th March

Call to book today!

The sun is out and today is The Elys Edit 🌞🌞Join us today in womenswear on the first floor and discover the latest trend...
19/03/2026

The sun is out and today is The Elys Edit 🌞🌞

Join us today in womenswear on the first floor and discover the latest trends and arrivals across our fashion departments.

The day goes as follows…
1pm - Clarins skincare and make-up masterclass
2pm - Afternoon fashion show
6.30pm - Evening fashion show

🪪 Elys Rewards customers will also earn 10 points per £1 spent across men’s and women’s fashion, shoes and accessories

16/03/2026

Join us in-store this Thursday and celebrate the start of spring with The Elys Edit fashion shows!

We’ll have two shows on the day at 2pm and 6.30pm as well as a very special skincare and make-up masterclass from Clarins at 1pm.

Join us in womenswear on the first floor for a glass of fizz and this seasons fashion trends and styles.

🪪 Elys Rewards customers will also earn 10 points per £1 spent across womenswear, menswear, footwear and accessories from Thursday 19th-Sunday 22nd March.

See you there! 👋

14/03/2026

Rewards customers exclusive 🪪

Shop selected brands until 29th March and earn 10 points per £1 spent.

You’ll earn 10 points per £1 across Only, Vera Moda and Aware on womenswear and Selected Homme and Jack&Jones on menswear.

If you’re not a Rewards customer you can sign up today and start earning points

Address

16 St Georges Road
London
SW194DP

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 7pm
Friday 9:30am - 7pm
Saturday 9:30am - 7pm
Sunday 11am - 5pm

Alerts

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