Elys Wimbledon

Elys Wimbledon Wimbledon's premium shopping destination, since 1876. Fashion · Beauty . Home Elys opened its doors in 1876 as a small tailor, outfitter and drapery seller.
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Elys is the premier independent department store in Wimbledon with a passion for fashion and a flair for home. 'Like' our page to receive news of exclusive offers, events and the chance to win one of our many fabulous competitions. Founder, Joseph Ely, had left Essex aged 16 to walk to London in search of prosperity and opened the store after gaining experience in the retail trade. After testing the potential for custom by counting the number of people who passed the corner each hour, Joseph decided to build on Alexandra Road at the bottom of Wimbledon Hill, certain that the shops position would bring business. After 10 years of successful trading as Wimbledon’s first department store, Joseph moved to larger premises across the road to the corner of Worple Road, where the store still stands today. The introduction of the tram to Wimbledon in 1907 saw the stores real success, bringing in custom from New Malden and Raynes Park. Joseph even persuaded conductors to shout ‘Elys corner!’ before the tram stopped outside the store. Joseph died in 1910 and crowds gathered on the corner of Worple Road to watch the funeral procession. By the 1920s it was Josephs son, Bernard, who was almost solely running the store and by its 50th anniversary in 1926 business had flourished. Elys became a Limited company during the year of its 60th anniversary and raised enough money from shareholders to put up a new shop front. After Bernard’s death in 1957, his son took over management and business continued to grow, but a fire in the furniture warehouse in Gap Road destroyed hundreds of customer goods. Elys expanded into adjoining vacant properties in the 60s and the store had a major rebuild. Morleys Stores Group acquired Elys in 1996; the store underwent a major refurbishment and introduced top end brands with the aim of attracting new types of shoppers. Today, Elys remains Wimbledon’s fashionable department store, and has won a place in the hearts of shoppers and developed a reputation for first class service.

16/09/2026

Autumn is starting to make an appearance at Elys 🍂
From little decorations and autumnal florals to gifts and cosy touches for your home, there’s plenty to fall in love with 🧡😍

14/09/2026

Skincare plans for Friday? We think so 🙌🥰

A little one-to-one time with the Dermalogica experts, some serious skin advice and a brand-new serum to take home… all for £65. 🤍

Limited VIP appointments at Elys, book yours via the link in our bio!

11/09/2026

The wait is finally over! Gruffalo Granny has just arrived at Elys, and we’re rather excited about this one 🤗

A brand-new adventure from Julia Donaldson and Axel Scheffler, perfect for little Gruffalo fans, old and new. ❤️

📍 Find it in our Toys Department on the 2nd floor.

Who’s going to be reading this one first? 👀📖

10/09/2026

A little treat for your wardrobe… or your home… or just because 🛍️

Our Mid-Season Sale is now on, with up to 50% off across the store!
So go on… treat yourself 😍🤗

09/09/2026

Meet the local artists, makers and designers bringing something a little different to Elys!

From pop-ups to one-off pieces, we love giving talented creatives a space to share what they do, and giving you the chance to discover something you might not find anywhere else.

This time, we’re catching up with Tim Cole … 👀🎨

Keep an eye out for who’s next! 🤗

07/09/2026

September is looking very fashionable at Elys ✨

As part of Fashion Britain, we’re bringing you some extra fashion treats this month, including two Fridays of mini masterclasses.

And if you’re a Rewards Card holder, you’ll earn 10 points for every £1 spent too 🤍

📍11th & 18th September, save the dates!

🍁

03/09/2026

With years of experience, we’re proud to be your local go-to department store! Maybe it’s time for another visit? 😉🛍️

02/09/2026

Three gorgeous edits… but which one are you choosing? 👀❤️

And while you’re there, why not make a little time for yourself with a complimentary eye ritual and a little Clarins pampering? 💆‍♀️

Your beauty-to-go moment is waiting at Clarins, Elys!

01/09/2026

Getting ready for university? 🎓 Stock up on the everyday essentials and little touches that will make your new place feel like home 🏠

27/08/2026

And that’s a wrap on a very special morning at Elys Wimbledon !! Thank you to everyone who joined us, and this is only the beginning, with plenty more celebrating to come throughout the year! 🙌🎉🥂

25/08/2026

A little fragrance magic is coming to Elys… 😍

If you love discovering new scents, this is one for the diary. Come along, explore something new and enjoy an evening dedicated to fragrance. 🤍

🎟️ £10 per ticket, fully redeemable against purchases on the night.

Book your place in store or via the link in our bio.

150 years old, but still kinda chic 😍Just a few things that make Elys, well…Elys 😉
20/08/2026

150 years old, but still kinda chic 😍
Just a few things that make Elys, well…Elys 😉

18/08/2026

Do I HAVE to go to school?” 😂

The back-to-school drama is officially back… but at least we can make getting ready a little more fun! 🎒From school bags and lunch boxes to water bottles and stationery, we’ve got the essentials covered!

📚✏️

13/08/2026

One MEIMEIJ look we can’t stop thinking about finished with Kurt Geiger shoes. Find it at Elys Wimbledon 😍

11/08/2026

150 years of memories, shopping, working, chatting and everything in between ❤️

We asked some of the people who make Elys what it is to share their stories, and wish us a happy 150th birthday! 🎂

Thank you for being part of it 🥂

Address

16 St Georges Road
London
SW194DP

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 7pm
Friday 9:30am - 7pm
Saturday 9:30am - 7pm
Sunday 11am - 5pm

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