20/04/2025
THE BRAND
Amelia Lane founded this boutique in 2020 after one too many dressing‑room disappointments. At 48 she sketched the summer dress she couldn’t find—soft, flattering, made for real curves—and stitched the first samples in a tiny studio just outside London.
Word spread, friends became customers, and Amelia’s mission remains unchanged: create small‑batch dresses that let women 40 + feel effortless and elegant every single day.
