Sharafi & Co

Sharafi & Co Sharafi & Co (est. 1990) is a wholesaler supplying leading retailers. All our goods are handwoven. We offer free delivery to mainland UK within 3 days.

Our retail online clients come to us because they want quality goods at competitive prices, purchased from a reliable source. Be it for a rare Persian vintage or antique rug or end of line Nepalese at great prices, or even one off handmade designer store samples, or one of the largest selections of Persian Tribal Kelims. What you will find with us online is only a small selection of our goods. So if you can’t find what you are looking for just send us an email with some details, such as size, colour palate, let us know if you want a modern or antique rug and one of our sales staff will get back to you. No quibble refund for goods returned in the same condition as sold within 28 days. All goods can be viewed and inspected before purchase at our warehouse; we are a mere two minutes’ drive from IKEA Wembley. But as we are essentially a wholesale business we require all retail clients to make an appointment before visits. There are parking spaces available. We have extensive experience working with Interior Designers and welcome inquiries on projects of all sizes. Above all our clients come first and their long term successes have guaranteed ours.

18/09/2026

The golden rule of treating a moth-infested antique rug. 🐛⚠️

When a textile faces a moth infestation, standard cleaning will only make things worse. Method matters.

The process requires absolute patience: you must first lift and remove all attached larvae and debris using a wire brush—requiring a master’s touch to ensure the delicate wool knots remain 100% undamaged. Next comes thorough foundation dusting to extract embedded grit. Only—and we mean only—after these critical preparatory steps are complete can the carpet safely be washed. True preservation takes discipline.

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16/09/2026

The tribal rug designed for modern peace and quiet. 🌿✨

Not all nomadic weavings scream for attention. Hailing from the Northeast Iranian borderlands, Qoochan rugs are prized for their durability and rhythmic geometry, but this particular vintage piece offers something entirely unique: absolute understated elegance.

Anchored by a soft, mellowed red ground rather than stark, high-contrast tones, it features an all-over lozenge diamond design that brings a sense of balance and calm to a room. Framed by a crisp, narrow cream border that keeps the aesthetic light and airy, it is the ultimate bridge between traditional folk art and modern minimalist luxury.

14/09/2026

The small fix that prevents a catastrophic repair bill. 💸🧵

When an antique carpet begins to lose its end-weave, a domino effect starts. Once those terminal warps unspool, the knots rapidly unravel, turning a minor adjustment into a massive, costly restoration project.

Installing professional end stops is the ultimate preventive care. By anchoring the foundation and sealing the ends securely, you protect the entire structural integrity of the rug—and save yourself a small fortune in future repairs. Smart maintenance isn’t an expense; it’s an investment.

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11/09/2026

The master restorer’s hardest decision: Knowing when not to fix everything. 🏛️✨

When dealing with a rare, highly collectible Doroskhsh carpet from East Persia, applying a blanket ‘one-size-fits-all’ repair recipe is the ultimate mistake. Every antique carpet is an individual with its own unique life story.

On an exceptional piece like this, trying to restore every single millimeter can rob the rug of its historic soul. Instead, master conservation focuses strategically on targeted interventions—securing structural weak points and selectively stabilizing areas that bring out the true flow of the pattern. It’s about preservation, not over-restoration.

09/09/2026

When petrol blue meets a century of light. 🌊✨

Known across the trade as the ‘Iron of Iran,’ antique Bijar carpets are practically indestructible. But this particular piece offers something even rarer: a master-class in color evolution.

Through expert, non-intrusive chemical washing that leaves its heavy-duty foundation entirely sound, the ground has developed a breathtaking petrol-blue hue. Watch how the tones shift from deep teal to slate and oceanic shades as the light moves across the room. Framed by an unexpected, earthy browny-orange border, it is a brilliant example of how historic textiles adapt to contemporary luxury spaces.

07/09/2026

The fine line between harsh chemicals and master patina. 🧪✨

In the rug world, ‘chemical washing’ often gets a bad reputation—and for good reason, when it destroys the wool. But there is an entirely different level of historic treatment: controlled dye reduction.

Take this antique Bijar. Originally, its navy blue ground and red border would have been fiercely saturated. Through a specialized, precise chemical reaction that targets only the dye molecules—leaving the wool’s structural integrity untouched—the colours have been reduced into a breathtaking, mellowed antique patina. It’s a masterclass in how chemistry can elevate a rug’s visual soul.

04/09/2026

Saving the spine of a village classic. 🧵✨

An antique Hamedan rug is legendary for its sturdy, hard-wearing village construction. But even the toughest carpets have a breaking point: the side cords. Once the outer edge starts to wear down, the side knots quickly follow, threatening the entire integrity of the weave.

In this video, we are meticulously rebuilding and securing the damaged side of this gorgeous antique Hamedan. This isn’t just a cosmetic fix; it’s essential structural armor that locks the weave in place, ensuring this historic piece remains flat-laying, robust, and ready for decades more of daily life.

03/09/2026

The Turkmen that broke the palette rules. 🍷✨

When you think of Central Asian weaving, deep, heavy mahoganies usually come to mind. But nomadic Master weavers always held a few surprises.

This antique Yomut carpet stuns with a rare, atmospheric mauvish-red ground. It is an unusual, hauntingly beautiful shade that shifts and glows under ambient light, thanks to exceptionally high-luster, hand-spun wool. Framed by a crisp, bright cream geometric border, it offers all the historic gravitas of a tribal classic with a refined, unexpected colorway that feels right at home in a modern luxury interior.

27/08/2026

Where restoration crosses over into fine art. 🪡✨

Repairing a hole in an antique flat-weave isn’t just about stitching threads together—it’s an intricate puzzle. When working on an old Turkish kilim, the hardest part isn’t even the weaving technique; it’s finding or dyeing wool that matches the exact age, tone, and texture of the original piece.

As you can see, this is a master-level task that takes decades of experience. Every single slit and warp thread must be meticulously re-anchored so that the repair completely disappears into the historical pattern, keeping the integrity of the kilim entirely intact.

26/08/2026

An ancient amulet woven into wool. 🪲✨

South Persian tribal weaving is full of secret language, and this antique Qashqai is a masterclass in symbolism. Set against a rich madder red ground and a commanding indigo medallion, it features the legendary ‘Scarab Beetle’ motif—an ancient tribal token of protection, transformation, and rebirth.

Flanked by distinctive vertical poles and corner spandrels filled with traditional fish (Mahi) motifs, it is more than a floor covering; it’s a living totem of nomadic life. Complete with a gorgeous, low-pile antique patina that only decades of real history can create.

Address

Unit 9, First Floor, 1 Chandos Road
London
NW106NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442087350701

Website

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