The London Persian Rug Company

The London Persian Rug Company Discover the UK’s largest collection of unique, handmade rugs, carpets, and runners at The London Persian Rug Co.

Visit our central London warehouse, where our expert Style Advisors will help you find the perfect rug to suit your space and style.

26/05/2026

Most people think a rug’s value comes down to how perfect it looks… but here’s what actually matters.

It’s not about flawless colour or machine-level precision.

It’s about the imperfections.

Things like abrash - those subtle shifts in colour across the rug — are a sign of natural dyes and hand-weaving. No two sections are ever exactly the same, and that’s the point.

Machine-made rugs aim for consistency.

Handmade rugs tell a story.

So if you’re looking at a rug and noticing slight variations, irregularities, or changes in tone…

you’re not looking at a flaw - you’re looking at authenticity.

And that’s what makes it valuable.

19/05/2026

Most people think we’re based only in London but i bet you didn’t know this:

We’ve got a boutique shop in Edinburgh - so if you’re looking for the perfect Persian rug for your Scottish home, pop in and see our team up there.

We have the largest, most extensive range of unique rugs, carpets and runners in the United Kingdom, with over 4,000 items across various style collections.

You can book an appointment to visit our team and view our rugs at our London warehouse in Battersea

We offer FREE home trials, where we deliver rugs to your home and see how they look in your preferred rooms.

We have a sister company called the Oriental Rug Repair Company, that cleans and repairs your Persian rug.

Let us know if you have any questions in the comments or DM us

12/05/2026

Our 3 non-negotiables for rugs in the right size room are

1. your rug shouldnt have all the room’s furniture on it
2. your rug should be half on half off
3. if you have an open-plan living space, you should have 2 rugs - not 1 big one spanning the whole room

need help choosing the right rug for your home, speak to our team or book a free home trial and have our rugs delivered straight to your front door

05/05/2026

save this for your next rug.

search ‘country interior design for home study’ and these images will pop up. → Lydia Elise Millen  & Millen Gordon Home...
01/04/2026

search ‘country interior design for home study’ and these images will pop up.

→ Lydia Elise Millen & Millen Gordon Home for your beautiful styling and images.

This is the shade designers are reaching for right now.Not beige. Not grey.Rust.This colour brings:• warmth without heav...
18/03/2026

This is the shade designers are reaching for right now.

Not beige. Not grey.
Rust.

This colour brings:
• warmth without heaviness
• modern edge with a timeless feel
• depth that anchors any room

Whether it’s woven into our Persian classics or paired with contemporary minimalism, this shade is making spaces feel richer - literally and visually!

↓ Would you style rust in your living room, bedroom, or dining space this Spring? talk to us in the comments
https://londonpersianrugcompany.co.uk/our-rugs/

Game night on a Persian rug? There’s actually a design rule hidden in this scene... Spot the rug beneath the Scrabble bo...
12/03/2026

Game night on a Persian rug? There’s actually a design rule hidden in this scene...

Spot the rug beneath the Scrabble board? It’s following the 2/3 principle – one of interior design’s best-kept secrets for creating spaces that feel effortlessly complete

Here’s how it works:

Your rug should cover approximately 2/3 of your room’s floor space – just enough to anchor your furniture whilst allowing the flooring to frame your space beautifully.

This creates visual balance and makes rooms feel intentional, grounded, and luxurious.

Why it matters for Persian rugs:

A properly sized handwoven rug becomes the centrepiece it deserves to be.

Too small, and it looks lost.

Too large, and your beautiful floors disappear.

The 2/3 rule? Perfection.

Our experts help you get it right.

From our complimentary measuring service to free home trials, we ensure your chosen piece fits flawlessly – whether it’s a classic Tabriz in your drawing room or an antique Heriz anchoring your open-plan space.
https://londonpersianrugcompany.co.uk/our-rugs/

Choosing a Persian rug isn’t just about beauty, it’s about how it lives with your home. Heriz rugs: built for life. Tabr...
04/02/2026

Choosing a Persian rug isn’t just about beauty, it’s about how it lives with your home.

Heriz rugs: built for life.
Tabriz rugs: built for elegance.

which one suits your lifestyle?
https://eu1.hubs.ly/H0rccSw0

Address

48 Havelock Terrace, Battersea
London
SW84AL

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