29/07/2025
On looking for some images of Covent Garden in the 80s for our 44 years at 44 celebration last year. I came across this article in the LA Times from 1987 'Browsing in London's 'newest' Covent Garden.' For those of you who don't know - Covent Garden used to be London's Fruit & Vegetable market along with the flower traders. It got too congested and was moved out to Nine Elms in Vauxhall, just south of the River Thames. It was going to be knocked down in fact but eventually after lots of campaigning was saved and in 1980 was opened as a shopping centre. Pollocks' was asked to open a boutique in a smaller unit, upstairs at No. 44 and has been there ever since, changing it's name to Benjamin Pollock's Toyshop in 1988 when taken over by Peter Baldwin and his brother. (Full history on our own website)
https://www.latimes.com/archives/la-xpm-1987-02-15-tr-3314-story.html
We are mentioned under the heading 'would be impresarios'. And the good company we kept then was Paul Smith who opened his first shop at 44 Neal Street (and still in Neal Street). Our friends at Kensington Dolls House and Cabaret Mechanical Theatre are mentioned (now a bi-annual London fair and resident in Hastings, East Sussex respectively) as well as Stanfords map shop who have moved around the corner from their beautiful building but are still in Covent Garden (Mercers Yard).
Long gone shops named are a personal favourite 'Strangeways' very 80s and quite surreal homeware and the very exciting for a teenager - Covent Garden Store (eventually it became Marks and Spencers and now is a branch of Boots)
So, we are very proud to have withstood all the change in Covent Garden and still finding new customers for our paper theatres and classic toys.
You can download a copy of our magazine that celebrated 44 years at No. 44 last year here
https://www.pollocks-coventgarden.co.uk/press/
It's always a little marvel when we are reminded of our long residence in our little upstairs shop in Covent Garden whilst everything around us changes when customers come in to share their memories.
We received these photographs from Mark Murray who wanted to retrace the photograph of his Mum from the 1980s. Mark came back to Benjamin Pollock's Toyshop with his son and took a photo of him with the original photo taken 40 years before.
Thank-you to Mark and do send us any photos or memories you have of Benjamin Pollock's Toyshop and Covent Garden