Jo Loves

Jo Loves Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
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"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE

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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd

If our fragrances walked the runway... Introducing The Jo Loves Fashion Collection, where every scent is reimagined as i...
14/09/2026

If our fragrances walked the runway...

Introducing The Jo Loves Fashion Collection, where every scent is reimagined as its own couture look.

Which fragrance deserves the closing walk?

11/09/2026

It looks like makeup but it’s actually fragrance

The Jo Loves Fragrance Paintbrush lets you paint your favourite scent directly onto your pulse points, perfect for keeping in your bag and topping up your fragrance wherever the day takes you.

Once you try it, you’ll wonder how you ever lived without it. Be honest, what did you think it was?

The secret to making your fragrance last longer? It starts before you spray.Layering isn’t just about combining scents, ...
10/09/2026

The secret to making your fragrance last longer? It starts before you spray.

Layering isn’t just about combining scents, it’s about building the perfect base.

Start with your body care, then finish with fragrance to help lock in your scent and create a more lasting impression.

What’s your favourite fragrance layering combination? Tell us below.

09/09/2026

The secret to never regretting a fragrance purchase? Don’t rush it.

Spray it on your skin, give it time to settle, then step away. If you’re still thinking about it 10 minutes later, that might just be the one.

Because fragrance isn’t just about the first spray, it’s about how it develops on you.

08/09/2026

Perfume but make it paintable.

The Jo Loves Fragrance Paintbrush takes scent beyond the traditional spray, with a refillable fragrance gel you can paint straight onto your pulse points.

The verdict: 10/10. No notes.
📸: creatingwithmazarine

THE SEPTEMBER EDIT 🍂A new month calls for a new fragrance mood.From crisp mornings and city strolls to golden evenings a...
07/09/2026

THE SEPTEMBER EDIT 🍂

A new month calls for a new fragrance mood.

From crisp mornings and city strolls to golden evenings and weekend escapes.

These are the scents, moments and rituals inspiring us throughout September.

Which fragrance is coming with you into the new season?

04/09/2026

A signature scent is more than just a fragrance. t’s the finishing touch you never leave home without.

What fragrance are you reaching for today?
📸:

03/09/2026

If spending your free time discovering beautiful fragrances is wrong., we don’t want to be right. ❤️

For us, every scent tells a story.

02/09/2026

A very special trip to 🤎

Nutmeg & Incense has arrived.

Warm, captivating and made to leave an impression, discover Nutmeg & Incense exclusively at Fortnum & Mason until 28th September.

Address

42 Elizabeth Street
London
SW1W9

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+442077306091

Website

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