Initially London

Initially London Shop our collection of monogrammed accessories, linens & gifts. We also offer an embroidery service to customers, and the trade.

Term time starts again soon and whether you’re a fresher leaving the nest for the first time, or moving into your second...
10/09/2026

Term time starts again soon and whether you’re a fresher leaving the nest for the first time, or moving into your second year home, there’s plenty for you to monogram.

Not only does monogramming make a great gift, it means that your favourite items won’t get ‘lost’ (we all had those flatmates 🤫) and makes your new room feel like home.

Choose from our product range or bring your favourites to our studio in Peter Jones or our Parsons Green HQ for their essential finishing touches 🪡

08/09/2026

Do you have a bespoke project you want to bring to life but aren’t sure where to start? Our team would love to help 💫

No request is too big, too small or too unusual (really, we’ve seen them all). From creating a bespoke monogram to completely one-off designs, we’d love to hear about your next idea. Get in touch with our team through [email protected] to bring your next project to life 🪡

If you’re a summer soul struggling to come to terms with the ‘ber months being upon us, the Rye Raffia Bag is for you 🍁R...
07/09/2026

If you’re a summer soul struggling to come to terms with the ‘ber months being upon us, the Rye Raffia Bag is for you 🍁

Raffia is a versatile leaf that seamlessly fuses your summer and autumn wardrobes. Beyond its beautiful, natural texture, raffia has some wonderful qualities; it’s naturally durable thanks to its plant resins, has a strong tear-free composition, and is remarkably lightweight despite its intricate structure. Our Rye has a lovely long handle that fits comfortably over the shoulder, and has a handy inside pocket and snap-close feature to safely store your belongings.

We’ve designed this in a neutral colour-way, providing the perfect blank canvas for your creativity designing your monogram 🎨

Another week, another roundup of gorgeous monograms designed by you 💫The lasts of the summer holidays, the start of back...
04/09/2026

Another week, another roundup of gorgeous monograms designed by you 💫

The lasts of the summer holidays, the start of back to school, payday treats, special gifts, (a brief break for cake), wedding tokens, and your new favourite pieces of clothing - all in a hard week’s work 🪡

03/09/2026

Our Islay Vanity Cases, made to go wherever you do 💫

Made from a 100% leather outer, this is a luxurious gift that will transform their everyday beauty bag into their new favourite accessory. Design your monogram online, and our team will emboss it by hand, here in our studio.

28/08/2026

There are so many reasons for our partnership with Peter Jones. Ultimately what we’re so proud of is working with a company who historically provides a level of service that is unmatched by other retailers, and we strive to do the same.

Our team will work with you to design your own unique monogram, and whilst we embroider your lovely items, there are eight floors of luxury for you to explore. Here are just a few of our favourite spots around the store…

The last summer bank holiday of the year is approaching…how will you be spending yours? ☀️🏖️Products features:🪡 Small Ma...
27/08/2026

The last summer bank holiday of the year is approaching…how will you be spending yours? ☀️🏖️

Products features:
🪡 Small Maine Boat Bag
🪡 Maltby Market Basket
🪡 Novello Clutch
🪡 Salcombe Wash Bag
🪡 Yoga Mat, Yoga Block and Ocean Bottle x IL Water Bottle
🪡 Maida Makeup Pouch

25/08/2026

The joy of our BYO embroidery service - you can create an entirely unique design 🪡

This lovely client brought us a pair of jeans that they wanted to love, but grew tired of the distressed denim look. The solution? Some fun motifs tactically placed to cover the holes. Not only do you give your jeans a second lease of life, you’ve created your own unique pair complete with your favourite motifs. Chances are, no one will have the same 🐚🌼

It always comes back to monogrammed linens 🪡💫 Whether they’re marking a milestone, celebrating a wedding, a housewarming...
24/08/2026

It always comes back to monogrammed linens 🪡💫

Whether they’re marking a milestone, celebrating a wedding, a housewarming, or just an inside joke between friends, monogrammed linens elevate an everyday item into something wonderfully personal.

Between our Create Your Own Monogram tool on our website, and our specialist bespoke embroidery team - your design will be completely unique and made especially for you in our West London studio.

21/08/2026

Back to School 📚✏️ (how did it come around so fast?!)

One of the most common things we hear during the school term is ‘I need to get their things monogrammed because they keep losing them!’

Embroidery is a brilliant long-lasting alternative to those iron-on labels that start to peel off in the wash. So today we’re at Peter Jones browsing their fantastic Back to School range and sharing a few ideas for how you can personalise their kit with us at our studio on the ground floor.

Address

19A Heathmans Road
London
SW64TJ

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 9:30am - 5:30pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+448001560878

Website

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