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SportsDirect.com Sports Direct is today the UK's largest sporting goods retailer by revenue

17/08/2026

What padel racket you choosing 🤩?

Swipe through for our Sports Wrap today! 🤩 Bruno Guimarães signs with Arsenal, England Cricket gets new management, Mcke...
10/08/2026

Swipe through for our Sports Wrap today! 🤩

Bruno Guimarães signs with Arsenal, England Cricket gets new management, Mckenna wins in Ireland, Garcia joins Fulham with Arbelo and fellow team mates and Niemann claims his 9th title on Liv Golf tour.

01/08/2026

9.83 seconds. One challenge. ⏱️⚡

Could our Commonwealth athletes stop the timer on the exact time of the Games’ men’s 100m record?

Watch to see who nailed it… 👀

10/07/2026

British tennis. Big moments. 🎾

Arthur Fery is making headlines at Wimbledon in ASICS. Step onto court in the same brand trusted at the highest level.

Shop ASICS tennis footwear at Sports Direct. 📲

☀️ The forecast is looking good.Whether you’re training, travelling or taking it easy, we’ve got your heatwave essential...
24/06/2026

☀️ The forecast is looking good.

Whether you’re training, travelling or taking it easy, we’ve got your heatwave essentials covered.

Shop now at Sports Direct.

World title ambitions loading… ⏳🔥Adam Azim stops Steve Claggett inside three rounds! The Super-Lightweight division is o...
01/06/2026

World title ambitions loading… ⏳🔥

Adam Azim stops Steve Claggett inside three rounds! The Super-Lightweight division is on notice.

Stepping into the ring in . Stepping out with the win.

Congrats, Adam 👏

Everyday essentials, done properly 🔥 modelling Nike boxers - comfort, fit, and made for the daily rotation 💪Available n...
23/04/2026

Everyday essentials, done properly 🔥

modelling Nike boxers - comfort, fit, and made for the daily rotation 💪

Available now at Sports Direct 🛍️

18/04/2026

From the Sports Direct store to the Royal Albert Docks 🏃‍♂️💨 powered by - Fight day 5K done right ahead of . Energy high, city moving, all eyes on fight night.

With , , & setting the pace 🔥

09/04/2026

Day One energy, every day 👟

The Converse Day One - simple, clean, and always in rotation.

Available now at Sports Direct.

02/04/2026

🚨 Gym Crimes in session. 🚨

Some things just shouldn’t be happening in the gym…
Time to fix up. The Nike Metcon is built for doing it properly. 🏋️‍♂️🔥

Available now at Sports Direct.

Address

150/154 Oxford Street
London
W1D1ND

Opening Hours

Monday 9:30am - 10pm
Tuesday 9:30am - 10pm
Wednesday 9:30am - 10pm
Thursday 9:30am - 10pm
Friday 9:30am - 10pm
Saturday 9:30am - 10pm
Sunday 11:30am - 6:30pm

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+443443325666

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