The Golden Grass Company

The Golden Grass Company Organic Accessories Grown without chemicals or pesticides, its renewable source is eco-friendly and sustainable, certified by local harvesting regulations.

Rare, light, resistant and naturally golden with no need for dyes, the Golden Grass is a fibre that can only be found in an arid region dotted with oases in the heart of Brazil. Sophisticated pieces are then handcrafted by skilled native artisans following the Monbuca tradition. These communities have control over their prices and products in accordance with the fair trade standards. We are committed to promote this people and their tradition, giving them the possibility to perpetuate the art of living and transforming accessories into delicate presents from nature.

11/09/2026

Today, 11 September, we celebrate Cerrado Day — and the beginning of the Golden Grass Harvest Festival, taking place from 11–13 September in the Jalapão region of Tocantins, Brazil. These two celebrations go hand in hand, recognising the importance of the Cerrado and the traditional craftsmanship and culture of the communities connected to it. 🌿✨

Spanning over 2 million square kilometres, the Cerrado is one of the world’s most biodiverse savannas and is often called Brazil’s “cradle of waters”. It is the source of major river basins and plays a vital role in the country’s water resources.

It is home to thousands of plant species, many found nowhere else on Earth, including our amazing Golden Grass Plant, as well as endangered species such as the giant anteater, jaguar and maned wolf.

Despite its importance, the Cerrado faces threats from deforestation, agricultural expansion and unsustainable land use. Protecting it is essential for biodiversity, water resources and climate.

In Jalapão, golden grass has been harvested and transformed by local communities for generations, becoming an important part of local culture, craftsmanship and livelihoods. The Golden Grass Harvest Festival, held in Quilombo Mumbuca, celebrates this tradition and the communities that keep it alive.

Since 2004, Naturatins, the Tocantins State Environmental Agency, has established regulations for sustainable harvesting. Under current regulations, harvesting is permitted from 20 September to 30 November, once the stalks are completely dry and mature. Only authorised artisans with a licence can harvest golden grass and they must follow practices that protect the plant and support seed dispersal.

The law also restricts the transport and sale of golden grass in its raw form outside Tocantins, helping ensure it is transformed into handcrafted pieces and that its cultural and economic value remains connected to the region.

Together, these celebrations highlight the connection between the Cerrado, golden grass and the communities whose knowledge and craftsmanship have been passed down through generations. 🌿💚



Hi everyone! 👋🏼 Just a quick note to let you know we’re taking a small break, but we’ll be back on Tuesday 25th. Any onl...
20/08/2026

Hi everyone! 👋🏼 Just a quick note to let you know we’re taking a small break, but we’ll be back on Tuesday 25th. Any online orders placed during this time will be posted on Wednesday.

Thank you for bearing with us 💛 We’ll also be back in Greenwich Park on the weekend of the 29th and 30th! Please come and visit us! 🌿🌸

Last week was all about Badminton RHS Flower Show. Next week we’re joining the RHS again, this time at Sandringham Estat...
16/07/2026

Last week was all about Badminton RHS Flower Show. Next week we’re joining the RHS again, this time at Sandringham Estate, where we’ll be from Wednesday through to Sunday🌻🌸🪻🌾🌹

Before that, we’ll be in Kingston this Sunday for the Dragon Boat Festival. It’s one of our favourite annual events and we can’t wait for it – hope to see some of you there! 🐉

Here is our calendar for the rest of June, packed with amazing events ✨  🌷🌸🪷Always so grateful for the opportunity to tr...
12/06/2026

Here is our calendar for the rest of June, packed with amazing events ✨

🌷🌸🪷Always so grateful for the opportunity to trade at such incredible places and for our wonderful customers – we truly cherish every one of you 🤍 🌸💐

We’re popping into two amazing London events this weekend and we’re so grateful to be part of them 🤍  📍 **Saturday – Hig...
12/06/2026

We’re popping into two amazing London events this weekend and we’re so grateful to be part of them 🤍

📍 **Saturday – Highgate**
We’ll be at **Fair in the Square**, stall **105** on Pond Square.

📍 **Sunday – Marylebone**
You’ll find us at the **Marylebone Summer Festival** on New Cavendish Street.

Come say hello, we’d love to see you there ✨

This is our calendar for May – so many incredible events coming up!  We hope you can make it to some of them.  Love from...
08/05/2026

This is our calendar for May – so many incredible events coming up!
We hope you can make it to some of them.

Love from us 💛

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London
W1J9LL

Opening Hours

Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+447825336994

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