Club Soda

Club Soda Club Soda helps you live well by being more mindful about drinking. If you want to transform your relationship with alcohol for good, you’re in the right place.

Being a Club Soda member helps you live well in three key ways:

* Connection: Our community is at the heart of what we do, and we create connections through online and real-world events and festivals.
* Choice: We promote the availability of low and no alcohol drinks, encouraging you to choose better alcohol-free alternatives.
* Change: We offer courses and workshops that support you to cut down,

take breaks from drinking or stop for good. In the last seven years, we’ve grown into a global mindful drinking community. With our support, tens of thousands of people worldwide have discovered a better life by moderating or quitting drinking. And you can join them. Everything we do is underpinned by behaviour change science and fuelled by the power of community. If you want to change your drinking, whether you want to cut down or take a break, we’ve got an approach that works.

🌍 What does “normal” look like for no, low and mid-strength drinks around the world?From Tokyo to Toronto, Dubai to Barc...
29/05/2026

🌍 What does “normal” look like for no, low and mid-strength drinks around the world?

From Tokyo to Toronto, Dubai to Barcelona, this live session from the 2025 No, Low & Mid-Strength Summit explores how different cultures are embracing moderation, alcohol-free choice, and changing drinking habits.

Hosted by Chris Losh from , hear global insights from:

🇯🇵 Mei Kyotani & Wataru Nakayama – Asahi
🇬🇭John Asogonnde – 
🇦🇪 Erika Blazeviciute Doyle – 
🇪🇸 Maggie Crifasi – 
🇺🇸 Dan Stiller –

Market trends, cultural shifts, regional challenges, and the opportunities shaping the future of drinking worldwide.

🎧 Recorded live in London at the 2025 No, Low & Mid-Strength Summit.

And if this conversation gets you thinking globally… wait until you see what’s coming this October 👀

Listen here: joinclubsoda.com/nlm-podcast/

📍 London | 6–7 October 2026

The International No, Low & Mid-Strength Summit returns thanks to

Find out more: joinclubsoda.com/nlm-london

DrinkTrends FutureOfDrinks

Only 5 weeks until our next Drinks Academy!We wanted to give big thank you to all our sponsors and partners that help ma...
27/05/2026

Only 5 weeks until our next Drinks Academy!

We wanted to give big thank you to all our sponsors and partners that help make these events happen.

It’s great to have so many people involved who are passionate about improving and growing alcohol-free options across hospitality.

Can’t wait for the conversations, tastings and ideas to come.

Fancy joining us? Apply now via the link in the bio!

25/05/2026

🚀 Can you make an alcohol-free Pan Galactic Gargle Blaster?

To celebrate , our frood ’s own Laura Willoughby created a mindfully ridiculous, intergalactically unhinged homage to the legendary PGGB a homage that is pointless, delightful, and potentially illuminating. Like knitting antimatter into a yoga mat. 🧶✨

🥒 Zest of a noncommittal cucumber (Waitrose has them in the “philosophically unsure produce” aisle)
🍇 Infusion of Sleepy Wibbleberries - 25ml Wild Eve from – harvested in the Outer Hebrides from berries that only ripen when sung lullabies and make you want to build pillow forts and ponder spoon feelings.
🌸 Essence of Wistful Stardrop Blossom
50ml CBD elderflower & yuzu – a floral distillation for those prone to late-night Wikipedia spirals.
🧠 A Twist of Recycled Thoughts
25ml Mood boosting Gin – like upcycled Vogon poetry: slightly tragic, oddly uplifting, and mildly apologetic.
🥴 Carbonated Existential Ennui
120ml tonic – Bubbled in a chamber of forgotten dreams and left to ferment during Mercury retrograde
🍋 Garnish: Ethical Hologram of a Lemon
A sherbet lemon that may or may not exist – depends on your belief in citrus and current quantum mood.
☁️ Optional Pink Fluffy Cloud
A puff of candy floss – smells faintly of nostalgia, hums Radiohead in whale-song, and gently judges your life choices.

🧼 Finishing move: dip your towel in Nightcap, to suck on while enduring the Vogon-accredited open mic night. Pairs best with awkward metaphors and mid-line enjambment.

💫 Side effects: moderate clarity, spontaneous kindness, and an overwhelming urge to reorganise your bookshelf by vibe.

📚 Full blog can be read here joinclubsodacom/hub/h2g2. In the meantime - fluff your towel, grab a sherbet lemon, and raise a glass (or “container of possibility”) to Towel Day.

h2g2

23/05/2026

Huge thanks to all the brilliant speakers who helped make this year’s London Wine Fair 2026 such a special one for no, low and mid-strength drinks.

From food pairings and buyer insight, to functional drinks and the rise of tea as a serious food companion, the conversations felt bigger, bolder and more exciting than ever.

A massive thank you to:
Kam Insight
Mariella Erkens
Harry Cooper from 
Rob Buckhaven 
Christine Parkinson from
James Cox from 
Tim Bird from 
Sophie Wren from 
Vanessa Pearson from 

And of course, thank you to every brand, buyer and visitor who stopped by the Club Soda showcase. Over 70 alcohol-free and mid-strength brands, world class drinks, packed sessions and so many important conversations about where this category goes next.

We’re already planning for next year 👀

Mid-strength isn’t a side conversation anymore… it’s another tactic in the moderation trend. At the 2025 Summit, the Mid...
22/05/2026

Mid-strength isn’t a side conversation anymore… it’s another tactic in the moderation trend.

At the 2025 Summit, the Mid-Strength Mini-Summit brought it into sharp focus, and now you can catch three of the key sessions, recorded live.

Led by ( ), this is a proper deep dive into where the category is heading, and how to make it work commercially.

Here’s what you can listen to:

🍷 The Mid-Strength Opportunity
Fresh research from KAM Insights, presented by Blake Gladman, unpacking shifting consumer behaviour and where the real opportunities sit.

🌍 Mid-Strength in the U.S: The Untapped Opportunity
Nick Bodkins ( ) compares the U.S. and Europe, breaking down production, positioning, and what’s missing in the market.

🤝 Power in Partnership
A conversation on what it will actually take to grow this category, from collaboration to commercial reality.

With contributions from:
Russell Lamb (.wine)
Moritz Zyrewitz ()
Jonny Shields ()
Brad Crompton ( )

If you wan to know more about mid-strength … these are a great listen!

👉 Listen now: https://joinclubsoda.com/nlm-podcast/

And if this is the starting point… October is going to have more of this really useful stuff! 📍 London | 6–7 October 2026

The No, Low & Mid-Strength Summit returns , bigger conversations, 800+ buyer meetings, and the kind of masterclasses that actually move the needle.

🎟️ Tickets and buyer spaces are now on sale

👉 https://joinclubsoda.com/nlm-summit/

In collaboration with PB Creative ()


Who is the Club Soda Drinks Academy for?🍸 Drinks Industry Professionals🧪 Product Developers📣 Brand Managers🛒 Drinks Reta...
20/05/2026

Who is the Club Soda Drinks Academy for?

🍸 Drinks Industry Professionals
🧪 Product Developers
📣 Brand Managers
🛒 Drinks Retailers
🍷 Drinks Buyers
📈 Marketing Leads in retail & the on-trade
🏨 Venue & Bar Managers
🍹 Bartenders

Designed for professionals looking to deepen understanding of the fast-growing no, low and mid-strength drinks category.

From consumer trends and category insight to product development and commercial opportunities, the Academy explores how the drinks landscape is evolving - and what that means for brands, venues and retailers alike.

Limited to just 12 spaces per Academy. Apply now via the link in our bio, or drop us a DM and we’ll send you the link!

18/05/2026

Mindful Drinking so many fantastic brands!


0

distillery

uk
wine
nl wine

(with 58 medal winning drinks)



edem


Gen Z aren’t “switching” from alcohol… many never started.
So if your entire product development is built on replacing b...
15/05/2026

Gen Z aren’t “switching” from alcohol… many never started.

So if your entire product development is built on replacing booze, you might be missing the point.

This podcast recorded live at the No, Low and Mid-strength Summit last October digs into what happens when you build drinks from scratch for a generation with completely different tastes, expectations, and social habits. No nostalgia. No comparison. Just what works now.

Chaired by Gooch ( ), with:
Rhona Madigan-Wheatley (.sip.cocktails )
Finlay Doyle ()
Arshia Bhatnagar ()
Ryan Prescott ( )

If you’re still thinking “alcohol-free = alternative”, this is the podcast that might change your mind.

👉 Listen now: https://joinclubsoda.com/nlm-podcast/
And if this is the starting point… October is going to have more of this really useful stuff! 
 London | 6–7 October 2026

The No, Low & Mid-Strength Summit returns , bigger conversations, 800+ buyer meetings, and the kind of masterclasses that actually help you grow.

🎟️ Tickets and buyer spaces open 18 May
👉 https://joinclubsoda.com/nlm-summit/

In collaboration with PB Creative ()

The future of hospitality is changing - and the drinks menu is evolving with it. 🍸✨Join the Club Soda Academy in London ...
15/05/2026

The future of hospitality is changing - and the drinks menu is evolving with it. 🍸✨

Join the Club Soda Academy in London for an immersive 2-day experience exploring the world of low and no-alcohol drinks. From hands-on cocktail creation to insights from industry leaders and top alcohol-free brands, this is where hospitality professionals stay ahead of the curve.

Limited to just 12 spaces per Academy. Apply now via the link in our bio, or drop us a DM and we’ll send you the link!

🚨 We’re hiring 🚨Public Affairs & Communications Assistant
📍 London based with flexible working
💷 £28,860 pro rata
🕒 4 or...
14/05/2026

🚨 We’re hiring 🚨

Public Affairs & Communications Assistant

📍 London based with flexible working

💷 £28,860 pro rata
🕒 4 or 5 days a week

Join the team at Club Soda and help shape the future of no, low & mid-strength drinks.
You’ll support campaigns, research, policy work, trade events and communications across one of the fastest-growing areas in drinks.

📅 Apply by: Friday 22 May, 5pm

📩 Send your CV + covering letter to: [email protected]

Address

39 Drury Lane
London
WC2B2RR

Opening Hours

Monday 12pm - 7:30pm
Tuesday 12pm - 7:30pm
Wednesday 12pm - 7:30pm
Thursday 12pm - 9pm
Friday 12pm - 9pm
Saturday 12pm - 9pm
Sunday 12pm - 6pm

Telephone

+442078368693

Website

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