WOW Toys

WOW Toys The WOW family of toys was founded by Nadim Ednan-Laperouse in 1997 & continues to grow year after year.
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We're obsessed with creating super cute, super tough toys for your little ones to love... and all with no batteries required! WOW Toys are bought by happy parents (and grandparents!) in the UK and over 50 countries globally and sold in over 500 shops just in the UK alone.

Something VERY exciting is coming… 👀
16/09/2026

Something VERY exciting is coming… 👀

3 reasons to make Red Bus Basil your baby’s first WOW Toy!1. Specially made for little hands 👶2. Easy to push & play 🛞3....
13/09/2026

3 reasons to make Red Bus Basil your baby’s first WOW Toy!
1. Specially made for little hands 👶
2. Easy to push & play 🛞
3. Perfect from 10 months+ 🥰
Visit wowtoys.com to discover the rest of the 'My First WOW' range - the beginning of a lifetime of WOW play 🎉

Tough enough for even the most heavy-handed toddlers 👊
09/09/2026

Tough enough for even the most heavy-handed toddlers 👊

06/09/2026

‼️ NEW TOY ALERT ‼️ Meet Taxi Theo 🚖 He's packed with fun features to keep little hands busy whilst developing fine motor skills! Get ready to explore WOW Town and let your child's imagination run wild...

⚡️🚀 Send your child's imagination soaring with Ronnie Rocket Space Rocket 🚀⚡️
02/09/2026

⚡️🚀 Send your child's imagination soaring with Ronnie Rocket Space Rocket 🚀⚡️

28/08/2026

Are you ready for some new WOW toys?? Gigi's Royal Carriage is coming soon!!! ✨🎉🥳👏🏻

Comment '👑' if your little prince or princess would love this toy!

Welcome to the wonderful world of WOW! 🌎🎉🙌
25/08/2026

Welcome to the wonderful world of WOW! 🌎🎉🙌

Our Play Friends are fully compatible with every WOW Toy and feature our signature thumbs-up design, meaning they pose n...
21/08/2026

Our Play Friends are fully compatible with every WOW Toy and feature our signature thumbs-up design, meaning they pose no choking hazard and are safe for play from 10 months+ 🙌

Where will your little one's imagination take them? 🚒🚑👮‍♂️👨‍⚕️

... with Ernie Fire Engine! Calling all firefighting heroes 👩‍🚒🚨 Ernie is built for little hands and big rescue missions...
18/08/2026

... with Ernie Fire Engine! Calling all firefighting heroes 👩‍🚒🚨 Ernie is built for little hands and big rescue missions 🔥🚒 Discover your child's new favourite toy!

Built to last & made to be loved 💗💙 18 years on and Kitty Camper Van is still going strong 👊 Thank you to Wigwam Toys fo...
15/08/2026

Built to last & made to be loved 💗💙 18 years on and Kitty Camper Van is still going strong 👊 Thank you to Wigwam Toys for sharing these amazing photos of Kitty Camper Van, along with all the WOW Toys in your shop that have been loved by little ones over the years 🎉

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