Yosuzi

Yosuzi is a lifestyle brand celebrating the native myths and cultures of South American tribes. After receiving her B.A.

YOSUZI, is a lifestyle brand celebrating the native myths and cultures of South American tribes. Born and raised in Venezuela, Yosuzi, which means “cactus flower” in the Guajiro native dialect, spent her childhood immersed in the traditional ceremonies, stories and artisanal crafts of her ancestral Guajiro heritage. Stories of her Great Grandfather, Chief Yajaira, and of her Grandmother, Flor Emma

nuel, winner of the first Miss Venezuela competition in 1946, instilled in Yosuzi a strong emotional tie to her native roots. from Boston University in Sociology, Yosuzi spent the next decade of her career at the intersection of film, fashion and advertising as a creative in New York, LA and London where she is now based. In 2014, she embarked on an expedition with her mother, Irunu, to reconnect with her family’s Native American heritage. Over several trips to the Guajira desert in Venezuela, Irunu, who is fluent in the Guajiro native dialect, helped forge relationships with the community leaders of the tribe, who made introductions to the local craftsmen. These craftsmen hand-weave hats known as ‘Woma’. Yosuzi worked with the craftsmen to adapt the hats to her customers’ specs. The hats are made of 100% Iraka Palm Straw, harvested from the Iraka Palm, and finished with whimsical, handwoven trimmings. Each hat takes about eight hours to weave. Made with a diagonal weaving technique unique to the tribe, the hats’ patterns and symbols represent the spiritual wisdom of Yosuzi’s ancestors. Yosuzi not only promotes high-quality, handcrafted products, but also supports a culturally vibrant community. Deeply committed to giving back to the Guajiro community, a portion of each sale goes to CEPIN, a non-profit organisation dedicated to the health, clothing and education of vulnerable Guajiro Indian children.

02/09/2025

A day at the beach

05/06/2025

Join us this week at Sample sale!

Venue address: St Peter’s Church, Notting Hill, W11 2PN

Dates: Wednesday 4th – Saturday 7th June 2025

Opening times:
○ Thursday 5th June – 10.00am–5.00pm
○ Friday 6th June – 10.00am–7pm
○ Saturday 7th June – 10.00am–5.00pm

We hope to see you there ! X

14/05/2025

We’re thrilled to invite you to our exclusive sample sale at The Music Room tomorrow, May 15th!

Discover a curated selection of accessory and resort wear brands we know you’ll love—featuring signature styles and past season favorites at up to 80% off retail. Don’t miss out on these incredible deals!

joon_official

06/04/2024

Your ultimate city-to-beach staple, our woven baskets are perfect for your next getaway, complete with woven handles in an array of colourful hues.

05/04/2024

The Rhythmic Spaces of Savin Couëlle
Photo by DeSimoneWayland

03/04/2024

Most loved, by you.

02/04/2024

Living Architecture.
Photo via the good trade

01/04/2024

For the days when you’re in the mood for minimalism, reach for black and white styles that make a statement without the need for a colour splash.

30/03/2024

Why have one when you can have two? Starting with Pippa and Clarisse our most desirable duo. Both handwoven from natural toquilla straw by artisans in Latin America.

29/03/2024

Level up your look with the Ariana, detailed with delicate metallic hints. Last one available on yosuzi.com

28/03/2024

Heading somewhere warm during Easter? Be sure to pack our Allegra straw hat. A vision in blue and pink, this hat is perfect for beach essentials.

27/03/2024

For full rainbow vibes, look to Pippa — bold, bright, beautiful.

Address

London
EC1A

Website

http://www.yosuzi.com/

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