Curated By Anna Aronova

Curated By Anna Aronova I review clothes so you don’t waste money. Breaking down quality, smart shopping tips & honest reviews—because fashion should last, not fall apart.

09/01/2026

To be honest, the jeans are actually fine. One can’t really mess those up, especially when denim is literally their main selling point. That’s why I paid more attention to their classic clothes. And even though it’s not a complete disaster, for these prices I did expect more. A brand that built its name on “quality tailoring” should not have seams looking like they had one too many drinks.

But again, judge me for being overly judgemental. That’s my job. If I do not zoom in on the details, who will?

At the end of the day, you need to decide what feels worth it. The jeans? Go ahead. Denim is their safe zone. But the rest? Think twice before paying luxury prices for something that does not deliver the luxury finish.

06/01/2026

Today’s episode. Closet CPR. Steam vs iron.
Same shirt. Two treatments. Very different outcomes.

And yes this video is from the bump era. When I still had two free hands.
But the advice still stands strong.

Now tell me. Are you team iron or team steamer?

02/01/2026

Let’s start the new year with a positive review. I know at first glance the prices don’t feel justified. £125 for a t-shirt, £180 for a tank, £235 for a printed top. It sounds wild. But if you watched the whole video, you will see why they actually make sense. And if you have seen my cost-per-wear video, then you already know the maths: a Jean Paul Gaultier rib tank will end up cheaper than a £15 rib tank from H&M.

I usually don’t hand out positive reviews, but this time I could not find one mistake. Nothing collapsed, nothing frayed, nothing screamed “fast fashion pretending”. For me, Jean Paul Gaultier just entered the list of durable brands I trust, and that list is very, very short.

30/12/2025

Every time I criticise bad quality, at least 80% of the comments say “just shop vintage.”
And listen, I am not anti thrifting. The blazer in this video is actually vintage. Straight from my mum. Bought in a vintage shop in the 90s. So yes, I do own vintage and I do wear it.

But a vintage shop is not where I happily skip into on a Saturday. The whole idea of wearing someone else’s old clothes is just not my personal love language. No romance. No butterflies.

Also, let’s be honest. Second hand today is not the same second hand we grew up with. It used to be charity. Now it is often trend, markup and a nostalgia tax with a filter. A Primark jumper from 2012 does not magically become couture because it survived a decade.

Thrifting can be great. Smart even. But it is not holy, not always ethical and not automatically better quality.
You do you. Truly.

Just do not use “shop vintage” as a personality trait or a moral shield.

18/12/2025

Care labels get ignored all the time and then people are shocked when their clothes fall apart after one wash. This is honestly one of the first things you should look at before buying anything (right after checking the fabric).

Because let us be real. If something says dry clean only, most people will pretend they are fine with it in the shop and then throw it straight into the washing machine at home. Life happens.

And when a polyester piece is marked dry clean only, that is usually not about luxury or delicacy. That is a brand covering itself because the construction or finishing cannot handle a normal wash. Easier to blame the customer than fix the garment.

Care labels are not decoration. They are quiet little warnings.

16/12/2025

I went quiet because motherhood happened. But now let’s get back to business.

Étoile is Isabel Marant’s big money-maker. The vibe is always 90s rock chic, tomboy layering, “I just threw this on” energy. But while the mainline can feel a bit more luxurious, Étoile is built on fabric cocktails. Polyester and viscose hiding inside clothes that look effortless from afar.

I know so many people who said their knitwear started pilling almost immediately and yet everyone keeps buying it. That last blouse? Honestly giving me Bershka or Zara energy. It all feels a bit sloppy, like Marant just wanted to push it out for the cash rather than care about the quality.

And the sad part is… they can get away with it.

Do you agree with me?

25/11/2025

I took a small break because life handed me a tiny boss who runs the house now. Zero sleep, many feeds but my fashion brain finally woke up again. So here we go.

Zadig & Voltaire is what I call “mid-luxury fast fashion”. It looks effortlessly French but sometimes it’s more “cigarette break chic” than true luxury. I used to love their blazers (and I still do actually) until I started reading the labels. Turns out, half of them are fibre cocktails pretending to be champagne. And while the tailoring is sharp enough to cut through your overdraft, the fabrics often can’t survive more than one season. Moral of the story? Always check the label before you let a brand flirt with your wallet.

05/11/2025

River Island has always had such a good display. From a distance it looks like a runway, full of cool girl energy. But the closer you get, the more the clothes start to bite. And not for a small price either.

I just wish they would at least get the shape or the stitching right. It is a shame, because the designs themselves are often great, but the quality makes them almost unwearable…

03/11/2025

One fun fact: Most people ruin their clothes in the wash, not the wear.
Laundry looks harmless, but it is where most fabrics quietly lose their charm…one wrong habit and even the best cotton starts feeling like sandpaper. Watch this before your wardrobe files for early retirement :)

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