10/06/2026
From school corridors to running her own business at just 21 years old, Mia Wallace has taken an impressive leap for someone so early in her career, and Lowestoft is better for it.
Mia, who grew up in Kessingland and went to school in Lowestoft before heading to East Norfolk Sixth Form College, always knew university wasn't the path for her. Instead, she saved up, kept her eyes open for the right opportunity, and in November 2025 took over the premises formerly known as The Salty Crow. Rather than simply carry on under the old name, she decided to make it her own from the start, rebranding as Dolly's, named after her family dog.
The fresh look has made an immediate difference. Mia says footfall has noticeably increased, with people drawn in simply by how different the place looks from the outside. It has a completely different feel and vibe, and that is clearly resonating.
It hasn't been a solo effort either. Mia's mum Sue Wallace has been a key part of the journey, and her dad was also roped in to put his handyman skills to good use during the revamp. The wider family has pitched in on everything from graphic design to cleaning and day-to-day operations. Before striking out on her own, Mia also gained valuable experience working at Carlton Marshes.
Inside, there is something for everyone. Comfy sofas and armchairs make it a great spot to relax, while upright tables give you the perfect space to enjoy a sandwich or get some work done.
Dolly's has quickly built a reputation for its relaxed atmosphere and has become a popular spot with younger people in the area. And for anyone else with a dream of running their own business, Mia's advice is simple: jump into it while you're young, don't overthink it, but do consider how it will shape your future in the long run.
Her story is a reminder that staying local and backing yourself can be just as rewarding as any other route. If you are passing, pop in!
