25/08/2026
🐾 Hello from the new team behind Sporty Paws! 🐾
We’re very excited to finally say it… we’ve taken over Sporty Paws! 💚🩷🧡🩵💜
For those who don’t know us, we’re Jess & Jambo, based up in Moray, Scotland - along with Sarah, who has joined us to help keep Sporty Paws running day-to-day and will be a familiar name behind many of your emails, messages and social media.
Although the ownership is new, we’re definitely not new to Sporty Paws.
Jess & Jambo are both Head Instructors for Sporty Paws - we’ve been involved with the brand for years, we use the kit ourselves, and Jess created the existing Sporty Paws eLearning courses. We know the products, we know the sports and, most importantly, we genuinely love what Sporty Paws is all about.
So when the opportunity came along to take the business on, it felt like a pretty exciting next adventure. 🐕🏃♀️
First and foremost, Sporty Paws is staying Sporty Paws.
We’ll continue supplying the colourful, practical kit you already know and love, but we’ve also got LOTS of ideas for what comes next. 👀
Over the coming months, you’ll start to see us developing the range, improving the website, sharing more advice and guidance, and building on the training and education side of Sporty Paws too.
Whether you’re discovering canicross for the first time, heading out mantrailing, bikejoring, hiking the hills or simply adventuring with your dog, we want Sporty Paws to help you get out there and enjoy it together.
We also want to say a huge thank you to Danni, who has looked after and grown Sporty Paws over recent years, and to Keith, who originally created Sporty Paws and started the whole thing. We feel incredibly lucky to be taking on a brand with such a brilliant history and community behind it. ❤️
And finally, thank you to all of you who have bought from Sporty Paws, recommended it, trained with us, followed along or supported the business over the years.
We hope you’ll stick around for the next chapter - we’ve got some exciting things planned. 🐾
Same great gear. New energy. Exciting things ahead.
Jess, Jambo & Sarah x
