14/05/2026
You only ever see the end result.
The t-shirt hanging on a rail, or folded into a mailing bag when it lands on your doorstep.
Most clothing now is made to move fast. It’s designed far away from where it’s produced, with little connection to the hands that created it.
We’ve always felt there’s a difference between something that’s mass produced, and something made with care.
Keith’s been in the studio today prepping screens, setting everything up by hand and enjoying the ritual of it all.
It’s slower, and it would definitely be easier to do things another way, but we love being close to the process. The tiny imperfections, the extra details, the human part of it.. those are the bits we care about.
We’ll be sharing more behind the scenes bits from the studio this year too ✨