29/05/2026
It’s love your local market fortnight – and we love ours all year round…
In Norwich, the market square is the centre point, a navigational tool, and home to plucky, optimistic and sometimes opportunistic traders for nine centuries.
In that long history Substrata Wines is barely an eyelash in the blink of an eye, but is a constant in our short biography.
🌱Our first day of trading was on one of the pop up stalls in 2019 (when we could fit our entire stock in the back of a Fiesta – without folding down the seats).
We would highly recommend the pop up stalls to any entrepreneurs in Norwich as a low risk and (relatively) high footfall way to test a new business venture.
We came back for several times that Summer, before taking on a permanent stall in October 2019.
☘️We spent six years developing our client base, running tasting events and collaborating with other local businesses (including our market neighbours ) and late last year took on a bricks and mortar shop just down the hill from the market, at 15 Dove Street, where you can browse and rummage, and where we can hold our own events.
But the market stall remains, and we value the symbiosis of our near neighbours, fellow purveyors of honest food and drink
We’re next to The Fine City’s original gangsters of specialty coffee,
…across the aisle from the venerable Herbs and Spices… (Gareth even made our sign ♥️)….
🧀we back on to the Cheeseman, and we’re just uphill from Bread Source, and 🍉🌽🥕
You can buy all your essential consumbles in a square footage half the size of an express supermarket.
The quality is higher, and you don’t have to bleep your own barcodes… instead you can have a connection with another human being.
And your money stays in the local economy, rather than going into the pockets of unseen shareholders.
❗️You’ll find Substrata Wines on stall B52… row B, stall 52… think ‘love shack’ or a creamy cocktail…
