20/08/2026
Put down the pitchforks. Pick up the facts. 🐾
Pet food recalls can be worrying. But when social media gets involved, facts can quickly get lost amongst fear, assumptions and food shaming.
So we’ve written about what we think matters when recalls happen:
🐾 Taking reports of poorly pets seriously - without pretending we know the cause before the investigation is complete
🐾 Supporting voluntary recalls and transparency
🐾 Why retailers must act when products are recalled
🐾 Why an ingredients list doesn’t tell you everything about a food
🐾 And why pet owners deserve evidence-based advice, not scare tactics
We don’t stock or recommend the brand involved. But we also won’t use someone else’s difficult moment as a marketing opportunity.
We believe in asking questions, following the evidence, being honest about what we do and don’t know, and putting pets first.
And we love working alongside other pet professionals who feel the same, including Sally Barker ❤️
Read the full blog via the link in our bio.
No scaremongering. No food shaming. No buzzword bingo.
Just helping you find what’s right for your pet. 🐶