01/05/2026
Over the past few years, matcha has taken over drinks and desserts—but this year, ube is stepping into the spotlight. Loved in the Philippines for generations, ube is quickly becoming the new favourite.
Ube is a naturally vibrant purple yam, known for its sweet, creamy flavour. It’s a staple in Filipino desserts, featured in everything from buns and cakes to ice cream—and now it’s popping up everywhere.
If you loved matcha, ube is the next must-try.
We’ve got a variety of ube snacks in store for you to explore.