Aivly Country Store

Aivly Country Store An award winning, independently owned, superstore based on the edge of the New Forest

Aivly Superstore is a much loved and characterful large pet shop, small holder, feeds store, EQUINE & COUNTRY store based on the edge of The New Forest National Park. Split over two levels, this legendary one stop enterprise stocks a massive selection of goods, including all the feeds, bedding and accessories for pets as well as possibly the UK’s BIGGEST SELECTION of riding equipment for both adult rider and child. Customers travel from afar for the reassurance of our BETA AWARD WINNING and free professional hat, air jacket and body protector fittings, with our 20 fully trained knowledgeable, friendly and experienced staff. The onsite warehouse is home to Dorset & Hampshire’s largest selection of feed and bedding choices, for both the horse and small holder. This rare independent offers a truly unique shopping experience... with soul and a touch of flair, and above all an outstanding level of customer service. Aivly is not a multi-national and so we proudly pay the National Living Wage, please come see why we are BETA's Largest Retailer Contendor for 2021. Pop in store 7 days a week, shop online at www.aivly.com or call on 01425 472341.

06/09/2026

Summer throwback to three incredible days at the New Forest Show 2026!

A huge thank you to everyone who stopped by our stand to chat with the team, browse our range, and say hello.

Our team works hard every day to keep the shelves packed with quality equestrian and country essentials. Hearing feedback like “the staff are so helpful, stock in shop is amazing, and the place has really turned around” means the absolute world to all of us. Whether you need expert advice or everyday feed and kit, we’re here to give you the best possible store experience.

If you didn’t catch us at the show, come and see what’s new in store in Ringwood (Monday to Saturday) or browse online anytime at aivly.co.uk.

🥳 WE HAVE A WINNER! 🥳Huge congratulations to Angela Bevan (.bevan.5)—you are the lucky winner of our giveaway with the a...
26/05/2026

🥳 WE HAVE A WINNER! 🥳

Huge congratulations to Angela Bevan (.bevan.5)—you are the lucky winner of our giveaway with the amazing team at Evoke! 🏇💥 You’ve won a brand-new riding hat of your choice from the stunning Evoke collection (excluding MIPS models) to keep you safe, stylish, and confident in the saddle.

Please send us a direct message to claim your prize!

⚠️ QUICK UNCLAIMED PRIZE NOTICE: We are still looking for our last grooming kit giveaway winner Erica Biggs! If this was you, please check your DMs and get in touch with us as soon as possible so we can get your prize sorted.

Thank you so much to everyone who entered and supported our safety partnership with Evoke. Watch this space for our next community giveaway! 🌟

✨ GIVEAWAY TIME! ✨We have teamed up with the incredible experts at Evoke to give one lucky rider the ultimate safety upg...
17/05/2026

✨ GIVEAWAY TIME! ✨

We have teamed up with the incredible experts at Evoke to give one lucky rider the ultimate safety upgrade: the chance to WIN a brand-new riding hat! 🏇💥

Whether you are hacking out through the stunning New Forest trails or gearing up for your next big show, we want to help you stay protected, confident, and stylish in the saddle. 🌟 The lucky winner will get to choose their absolute favourite hat from the stunning Evoke collection (excluding MIPS models)! 👑🎩

How to enter is super simple: 👇

1️⃣ FOLLOW both and ✔️
2️⃣ LIKE this post ❤️
3️⃣ COMMENT below and tag your favourite riding buddies (each comment is a fresh entry!) 💬
4️⃣ SHARE this post to your stories for a bonus entry! ✈️

Best of luck to our amazing community! 🍀🤞

The wait is over... we have a winner! 🥂Huge congratulations to Erica Biggs, the lucky winner of our £175 Ring-Ready Groo...
22/04/2026

The wait is over... we have a winner! 🥂

Huge congratulations to Erica Biggs, the lucky winner of our £175 Ring-Ready Grooming Bundle!

We can’t wait to see your horse looking show-ring fabulous with those LeMieux brushes and NAF essentials. Please send us a DM to claim your prize and let us know your colour choice (Mallow or Powder Blue)!

A massive thank you to everyone who entered and shared their favourite colours. It’s been lovely seeing so many New Forest riders getting ready for the 2026 season.

Didn’t win this time? You can still shop the full professional grooming range online or visit us in Ringwood to get your kit sorted before your next outing.

CTA: Tap the link in our bio to shop the LeMieux collection!

✨ GIVEAWAY ALERT! ✨ Get your horse ring-ready for the 2026 season with our biggest Aivly giveaway WORTH £175! We’ve cura...
14/04/2026

✨ GIVEAWAY ALERT! ✨ Get your horse ring-ready for the 2026 season with our biggest Aivly giveaway WORTH £175!

We’ve curated a massive 12-item bundle featuring the very best from LeMieux and NAF to give your horse that professional finish.

The lucky winner will receive:Elite Pro Grooming Bag (Choose Mallow or Powder Blue!)LeMieux Flexi Scrubbing Brush & Curry CombWizard Brush Trio & Tangle TidyHeavy Duty Hoof Pick & Washing GloveNAF Shine & Care Essentials (including Hoof Moist, Silky Mane & Tail, and Show Off Serum)Aivly Sponge & LeMieux Drinks Bottle (choose your colour!)

To enter:

1️⃣ Like this post ❤️

2️⃣ Follow

3️⃣ Tag a friend who loves a clean horse with the colour you would choose! (Each tag is a new entry)

Entries close on the 20th at midnight. The winner will be announced right here on our page! UK entries only. Good luck!

Tap the link in our bio to browse the full LeMieux range online!

We have a winner! 🚨 Huge congratulations to Heidi Chamberlain, the lucky winner of our LeMieux Arika Camo-Tek Fly Rug & ...
12/04/2026

We have a winner! 🚨 Huge congratulations to Heidi Chamberlain, the lucky winner of our LeMieux Arika Camo-Tek Fly Rug & Mask giveaway!

Heidi, your horse is going to be the most stylish (and least bothered!) on the yard this season. We can’t wait to see that fly-disrupting tech in action.

Missed out this time? Don’t worry! We have more exciting giveaways coming soon, so keep your eyes peeled on our page.

Tap the link in our bio to see our latest arrivals!

05/04/2026

Better move fast—our Ariat Western boots and denim are disappearing from the rails! 💨

There’s a reason this collection is a favourite here in the New Forest. From the unbeatable comfort of Ariat’s Western boots to the durable, high-quality finish of their performance denim, these pieces are built for life in the saddle and the yard.

If you’ve had your eye on a new pair of boots or need denim that can actually keep up with your day, come and see us in Ringwood to grab yours before they’re gone.

Iconic Western Boots: Engineered for all-day comfort and stability.

Ariat Denim: The perfect fit that stays comfortable, ride after ride.

In-Store Experience: Visit us to see the range in person and find your perfect size.

Call to Action: Pop into the store in Ringwood to try them on or shop the full range online at aivly.co.uk. Don’t wait too long—once they’re gone, they’re gone!

🚨 FLASH SALE ALERT: Up to 70% Off Rugs + A LeMieux Giveaway!Time to gear up for fly season! To celebrate our massive Fla...
03/04/2026

🚨 FLASH SALE ALERT: Up to 70% Off Rugs + A LeMieux Giveaway!

Time to gear up for fly season! To celebrate our massive Flash Rug Clearance, we are giving one lucky winner this LeMieux Arika Camo-Tek Fly Rug & Mask set.

Why we love this rug:

Fly-Disrupting Tech: The camo print is designed to confuse insects’ vision.

Ultimate Comfort: Breathable mesh with an independent lower skirt for total freedom of movement.

Maximum Protection: Includes a full belly wrap and 70% UV protection.

The Flash Sale Details:

Save up to 70% on a massive selection of rugs!

📅 Starts: This Friday

🕛 Ends: Midnight Monday

📍 Where: online at aivly.co.uk.

CTA: Tap the link in our bio to enter the giveaway and shop the clearance before it’s gone!

Don’t get caught short on your horse essentials this Easter! 🥕🐴We’re keeping our usual hours for most of the bank holida...
03/04/2026

Don’t get caught short on your horse essentials this Easter! 🥕🐴

We’re keeping our usual hours for most of the bank holiday weekend so you can stay stocked up on feed, bedding, and seasonal essentials. Please note we will be closed on Easter Sunday, so be sure to swing by before then!

Our Easter Hours:
🕒 Good Friday: 9:30–17:00
🕒 Saturday: 9:30–17:00
🕒 Easter Sunday: CLOSED
🕒 Easter Monday: 9:30–17:00

Whether you’re heading out for a New Forest hack or spending time at the yard, we hope you have a wonderful break. See you in-store soon!

We have a winner! 🌸✨A huge thank you to everyone who entered our WeatherBeeta giveaway. We’ve loved seeing all your comm...
31/03/2026

We have a winner! 🌸✨

A huge thank you to everyone who entered our WeatherBeeta giveaway. We’ve loved seeing all your comments and floral emojis over the last few days!

We are so excited to announce that the lucky winner of the Limited Edition ComFiTec Fly Sheet Combo and matching Stretch Fly Mask is...

🎉 lindywinship 🎉

Congratulations, Lindy! Your horse is going to be all set for summer with that 75%+ UV protection and “Bug Eye” lift fly mask.

To claim your prize: Please send an email to our team at [email protected] and we will get everything organised for you!

Hard luck to everyone else, but stay tuned—we have plenty more expert advice, seasonal arrivals, and community highlights coming your way soon. You can always browse the latest WeatherBeeta collections in-store here in Ringwood.

Address

Crow Lane
Ringwood
BH243EA

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm
Saturday 9:30am - 4:30pm

Telephone

01425 472 341

Website

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