22/07/2026
This year has definitely been one of our most challenging... but also one of our most rewarding.
Some of those challenges have been tough, others have been incredibly positive, but every one of them has taught me something. Looking back, I can honestly say I've learnt more this year than I have in a long time, both professionally and personally.
As Carabella continues to grow, we've been investing in new systems and processes that will help us scale. That means the team and I have been knee-deep in learning, adapting and finding better, more efficient ways of working.
The downside? I've found myself spending far more time in the business than on it.
There's always one more email to answer and one more project to finish, and before you know it, weeks have passed without getting out to catch up with clients, partners or fellow business owners.
This week I made a conscious decision to change that.
I've had some great conversations with other business owners and partners, and hearing that others are facing similar challenges is reassuring, but more importantly, those conversations have sparked new ideas and opportunities that you simply don't get sitting at a desk.
It also reminded me of the part of my role that I love most, and dare I say I'm pretty good at, which is listening to people and understanding where they're trying to take their business, what challenges they're facing and then thinking creatively about how we can help, those conversations are why I started Carabella in the first place.
I'm making a promise to myself to do more of that.
After all, systems help a business grow efficiently, but it's people and relationships that make it all worthwhile.
