15/09/2026
There's a reason I don't make hundreds of the same earrings.
And yes, it would probably be a much more efficient way to run a jewellery business.
But Created By Lau has never been about efficiency.
I love experimenting. Resin one day, polymer clay the next. Tassels, textiles, real flowers, colour, glitter... sometimes an idea works beautifully and sometimes it absolutely does not.
That's part of making things by hand.
After more than 20 years working in fashion retail buying, I'd seen plenty of products designed to appeal to as many people as possible.
When I started Created By Lau, I wanted to do the opposite.
Small batches. One offs. Pieces with personality. Jewellery you don't see on everyone else.
It means some designs might only ever exist once. Others get a tiny run. And when they're gone they're usually gone.
Probably not the most efficient business model.
But definitely a much more interesting one!
If you had to choose: one of a kind or small batch, which are you picking?
