Mr. Masey's Emporium of Beards

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Mr. Masey's Emporium of Beards Award winning, handmade, small batch grooming and beauty products. Vegan and cruelty-free Mr. In the end Mr.

Masey searched in vain for lotions and potions for his beautiful, but bushy, beard. He needed something to condition the skin beneath the bristles and to stop the itching, something to wash the beard and condition it to a glossy finish and something stiff to make it look like it's been twizzled to within and inch of it's life. Masey couldn't find what he was looking for, so he made it all himself. Now there is a range of products for the hirsute amongst us that will do all the jobs needed to maintain a healthy fizzogg; Beard Wash, Beard Conditioning Serum, Beard Oil, Shave Oil, Moustache Wax and lots more products on the way too.

When Mr Masey started making moustache wax in 2014, the pine resin came from Brazil.A few months in, he found out the in...
10/10/2026

When Mr Masey started making moustache wax in 2014, the pine resin came from Brazil.

A few months in, he found out the industry there was exploiting the workers and the environment. So the search was on for somewhere else.

Portugal had been the main exporter of pine resin for almost 200 years, until the market moved to Brazil. He tracked down the last producer left there, still family run and still doing it ethically.

Doing it the right way took a bit of digging.

October is when you find out whether the beard was a summer thing or a proper decision.If it’s staying, it’s in for a ha...
09/10/2026

October is when you find out whether the beard was a summer thing or a proper decision.

If it’s staying, it’s in for a hard few months. Cold wind outside, radiators on full inside.

The routine doesn’t need to be clever. Wash it properly. Oil it straight after the shower when it’s still a bit damp. Comb it through.

That’s all there is to it. We’d make it sound more complicated if we could.

A good beard starts with a clean slate. Our solid shampoo bar is soap-free, SLS-free, and beard-friendly.
04/09/2026

A good beard starts with a clean slate. Our solid shampoo bar is soap-free, SLS-free, and beard-friendly.

You won’t find us in supermarkets. There’s a reason for that.We’re small by choice. Quality doesn’t scale.
29/08/2026

You won’t find us in supermarkets. There’s a reason for that.
We’re small by choice. Quality doesn’t scale.

The beard doesn’t take a summer holiday. Fortunately, neither do we.You’ll find everything you need to keep things in or...
28/08/2026

The beard doesn’t take a summer holiday. Fortunately, neither do we.
You’ll find everything you need to keep things in order on our only shop.

The difference between a beard that looks intentional and one that just exists is usually a balm.Empire Beard Balm is ma...
08/08/2026

The difference between a beard that looks intentional and one that just exists is usually a balm.
Empire Beard Balm is made with organic shea butter, rosehip oil and vitamin E, with coriander, ylang ylang and cinnamon essential oils giving it a warm, spiced scent that sits quietly rather than announces itself. It conditions properly and gives a light hold — enough to keep things in shape without your beard feeling like it’s been product-ed within an inch of its life. Warm it between your palms, work it through from the neck up and you’re done.

The moustache wax and the beard and shave oils all share cedarwood, mandarin and lime in various combinations. That was ...
31/07/2026

The moustache wax and the beard and shave oils all share cedarwood, mandarin and lime in various combinations. That was a deliberate decision. You can layer them without smelling like you’ve wandered into the fragrance department by accident.

Hot weather is the real test of a moustache wax. Lesser products melt by midday. We use pine resin as the main ingredien...
17/07/2026

Hot weather is the real test of a moustache wax. Lesser products melt by midday. We use pine resin as the main ingredient, NOT BEESWAX, to give just the right hold. Unlike beeswax, it doesn’t melt in the sun which means your ‘tache will remain in place all day long. Pine Resin and Carnauba Wax is used instead of Beeswax because Beeswax is for bees, and let’s face it they are having a pretty bad time of it themselves without us taking stuff away from them for our Moustaches.

Mr Masey’s Brilliant Beard Oil is handmade in small batches, using therapeutic grade mandarin and sweet orange oils, whi...
10/07/2026

Mr Masey’s Brilliant Beard Oil is handmade in small batches, using therapeutic grade mandarin and sweet orange oils, which will make you smell zesty!

Citrus, clean and easy to wear. It conditions properly, absorbs without any greasiness and leaves, nothing on collars or pillowcases.

Address

35a East Street
Shoreham-By-Sea
BN435ZD

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 4pm

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