Kelly Rideout Design

01/06/2026

Let’s chat about something that’s been on my mind a lot lately. 🧵✨

We all know AI is the biggest conversation right now. To be completely honest, I am really not a fan of AI when it comes to art or design. Seeing machines use other creators’ hard work to generate images just doesn’t sit right with me.

As someone who creates every single piece of my work by hand, my heart sank a little this week. I saw an ad for an AI course teaching people how to generate a design collection for Spoonflower. The actual tagline? “No creative skills needed.” 💔

It fills me with dread to think about marketplaces like Spoonflower getting flooded with AI-generated work. It feels like a tsunami is coming that could easily drown out original artists and surface pattern designers who pour their souls into their craft. I really hope buyers will always choose the heart and soul of original, human artwork.

That being said, I don’t think AI is all bad. I think it does have a helpful place in our daily admin and workflow tasks! For example, the new “Layer Clean Up” tool in Photoshop has been a lifesaver. I always label my layers so art directors, agents, and product developers can find exactly what they need. Having a tool suggest names and clean up my workspace saves so much time.

But there is a huge difference between using a tool to speed up your workflow and using a tool to replace the artist entirely.

It’s happening right now, and I’d love to hear your thoughts. Do you think platforms like Spoonflower need to step in and protect original artists? Are you worried about your designs getting buried, or are you finding ways to make AI work for you? Let’s talk in the comments! 👇👇👇



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29/05/2026

From scrapbook mood boards to premium repeating surface patterns. ✨

Every collection in my library begins with deep seasonal trend research and intentional colour curation.To bring authentic stories to life, I hand-draw every single botanical icon multiple times. This preserves that perfectly imperfect, soulful essence that makes a product stand out on retail shelves. Next, I layer on my custom-built pattern texture overlays. This adds signature rich depth and maximalist dimension to both standalone wall art and matching hero and coordinating repeat patterns.

🎨 Now Open for Art Licensing & Bespoke CollectionsArt Directors, Agents, and Brands—let’s tell your brand story together. My commercial pattern library is ready to view, and I am currently booking new design collaborations.

Let's discuss your next project, view more patterns
https://kellyrideout.co.uk/kelly-rideout-floral-maximalist-surface-pattern-designer

26/05/2026

26/05/2026

Fruity and fun tea towels, perfect as a display tea towel or we use them as an impromptu picnic table. Perfect for a picnic in the park with friends or family.

Beautifully handmade in London with Ric Rak edging and delightful colours, the design currenlty include Market Fresh and Floral Stencil

May SALE 15% OFF automatically applied to your basket at checkout. Happy shopping!

https://kellyrideout.co.uk/shop-the-curious-peony-home/tea-towel.

18/05/2026

Beautiful refreshing yellows for spring and summer. These hand drawn tulips are mixed with bold stripe repeating patterns.

While florals trace all the way back to ancient Egypt and Mesopotamia to symbolize sacred nature, stripes evolved from maritime history and medieval fabrics.By the 18th century, designers began blending the two—fusing organic, blossoming florals with structured, geometric stripes. I took inspiration from this timeless fusion for my latest hand-drawn repeating pattern!

Swipe to see the design as wallpaper, fabric and home decor.

Let me know in the comments: are you more drawn to the classic stripes or the organic florals? 👇



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17/05/2026

Travelling for Mediterranean florals and the in the moment feelings for the new collection I am@working on (and a holiday 😎.

The hot sun, the salty smells and the breeze on leaves. I love to capture nature in situ where I can to get the textures and natural colours.

I try to find beautiful places to walk, and get close to tropical florals. Looking for the large and small blooms of popular and rarer plants. Noticing the tiny pops of colour on delicate flowers. Structures of leaves and gradients of leaf greens and sea blues.

So many ideas to capture in the coming weeks for the new tropical blooms collections. I will be updating as the work progresses. Thank you for following along, it is great to have you here..

14/05/2026

Floral awakening - as spring summer is here the conversation of flowers begins to flow. My favourite time of year as the garden is full of energy and buds are waiting to pop open.

These hand drawn designs are new to the Floral Awakening Collection - This design is Floral Meadow in multiple colourways and sizes. Lilac, off white, midnight, mustard yellow. (Mint Glaze is also included but not show here).

Designs available on my shop in fabric, wallpaper and home decor.

Licensing of high resolution (300 dpi) repeating patterns with clear files are ready for production through my pattern library for licensing. Contact me for more information or to discuss a creative project. You don’t need to complete a brief before a discussion, some of the best collaboration comes from writing a brief for a project together. I am always happy to have a conversation about your project. We could end up making some amazing art and products together! 🌸

11/05/2026

Joyful yellow primrose block print seamless pattern, so versatile it looks great on wallpaper, fabric and home decor.

Just launched on Spoonflower ID 22196893 in multiple colourways and sizes. See my shop, link in bio (if you need any help, just let me know :)

Currently 25% off fabric and 30% off wallpapers on Spoonflower

I hope you like it as much as I loved creating the prints. 🌼

27/04/2026

Sometimes a day can just be different from what you expect.. today was just that

A little hand drawn illustration I started as a nod to spring and all its beauty. Perfect for a card illustration, book insert or a poster.

I have been working on a special project at the moment for the last few weeks so I will be late starting with but looking forward to getting started tomorrow. There is some beautiful work being created I can see coming through. Amazing to see such a community coming together and gorgeous talent 🌸