29/07/2026
Twice this week Iāve heard someone say, āSupermarket flowers are just as good as florist flowers.ā
And honestly, if youāre picking up a bunch while doing the weekly shop, they absolutely have their place. Theyāre convenient, affordable and great for everyday flowers.
But I thought Iād share what youāre actually paying for when you choose an independent florist.
Before a single bouquet leaves my studio, every stem is conditioned, cleaned and prepared to help maximise its vase life. Many of the flowers we receive arrive much earlier in their natural blooming stage, meaning they continue to open and develop in your home over the following days. Rather than buying flowers that are already at their peak, youāre able to enjoy watching them bloom and change, often giving you longer-lasting enjoyment.
Floristry is about so much more than simply putting flowers together. I spend time choosing flowers that complement one another, balancing colour, texture and shape so each bouquet feels thoughtful and unique.
More importantly, flowers are personal. Whether itās someoneās favourite rose, the scent that reminds them of their gran, or making sure we source a particular colour for a birthday, wedding or final farewell, every bouquet is created with that individual in mind. Thatās something a shelf simply canāt do.
So this isnāt about saying supermarket flowers are bad. They absolutely have a place.
Itās about recognising that when you buy from a florist, youāre not just buying flowers. Youāre investing in knowledge, craftsmanship, care, and someone who genuinely wants every bouquet to tell a story.
Sometimes the difference isnāt the flowers themselvesāitās everything that happens before they ever reach the vase. š¤