Swimsara Tan-Through Swimwear

01/04/2026

WIN WIN WIN ☀️✨

To celebrate the launch of LUSTRE — Kissed by the Sun 💫, we’re giving you the chance to win a £150 SWIMSARA swimwear bundle.

Designed for sun-soaked skin, effortless confidence, and pieces you’ll wear your way — again and again.

To enter:
• Follow on Instagram or Facebook
• Like 👍🏽 this post
• Tag two friends in the comments

✨ Share this post to your timeline or stories for an extra entry.

Entries close Friday 3rd April at 6pm.

Good luck 🤍
The winner will be contacted via DM shortly after closing.
Full T&Cs via our website or by email on request.

30/03/2026

OUR LOOK BOOK is ready 🥹💫

Which one is your favourite? Comment below and you will have the chance to win your chosen set when Lustre launches on 01.04!! Check out our post this Wednesday to find out how to enter ✨

Don’t forget if you pre order now you get 20% your order before launch plus an exclusive free gift as a thank you 🎁

Head over to our website now to shop https://www.swimsara.com/collections/the-lustre-collection

25/03/2026

1 week to go until Lustre officially launches 💫🙌

After months in the making, it’s so satisfying finally seeing everything come to life… and it’s even more satisfying knowing you’re already buying and pre-ordering.

Thank you so much!! 🙏

I can’t wait to see you in the new designs and also hear what you think of the new collection. Everything I design is based on your feedback, what you like, what doesn’t work, the fact you need support without wires, what colours you’d like and also what patterns you want!

Lustre is the answer to this. Lustre delivers ✨

There’s still a week left before the pre-launch offer ends, so if you’ve been thinking about Lustre, now’s the time.

You’ll get 20% off plus a little gift from me - head to NEW on our website www.swimsara.com

Paula x

wearing the Aurelia 3 way Bandeau Swimsuit in Azure Mirage 💫

23/03/2026

No wires. Still supported 💫

One of my favourite details in the new LUSTRE collection - an adjustable toggle that gives you support, shape and comfort — without the restriction of underwire.

LUSTRE launches 01.04 ✨
Pre-orders now open (order now for 20% off plus a free gift from me)

Paula x

https://www.swimsara.com/collections/the-lustre-collection

19/03/2026

Stop buying more swimwear… do this instead

I’ve reached a point where I don’t want more in my wardrobe…
I want pieces that do more.

Swimwear that you can wear differently depending on how you feel that day. Pieces that adapt to your body, your shape, your style — not the other way around.

That’s exactly what I’ve designed into LUSTRE.

You can wear it multiple ways.
Mix and match prints.
Create completely different looks without needing more.

Because confidence doesn’t come from having loads of options…
it comes from knowing what you’re wearing works.

LUSTRE launches 1st April and I won’t be overproducing it.

Pre-Order is now open, get 20% off and a gift from me if you order before the launch.

With love & gratitude,

Paula x

Discover the Lustre Collection by SWIMSARA — luxury tan through swimwear designed to reduce tan lines. Featuring sculpting swimsuits and bikinis in bold prints inspired by sun, sand and sea.

06/03/2026

LUSTRE has been quietly in the making for months.

It started with sketches and mood boards…then samples arriving… fittings, tweaks, fabric testing, and the photo-shoot that finally brought everything together.

Creating a collection is always a journey, but this one felt especially personal. I wanted LUSTRE to feel more considered. More versatile. Still confident — but a little more understated.

Every piece still carries what SWIMSARA is known for — our tan-through fabric that allows you to enjoy the sun without harsh tan lines. But this collection feels more refined. More self-assured.

This reel shows a little of the journey from concept to launch.

We officially launch 1st April ✨

If you’d like early access, join the waiting list for 20% off and a free gift before we open to everyone else 👇
https://forms.gle/PQzPpWhUYohJXV77A

Paula x

03/03/2026

Animal print will always have a place in my wardrobe.

But for this collection, I wanted it to feel softer. More wearable. More timeless.

Desert Tiger is one of the new LUSTRE prints ✨

The cut-outs are placed carefully for shape.
The fabric is breathable and supportive.

And it’s made in our signature tan-through fabric — so you can enjoy the sun without harsh tan lines.

LUSTRE launches 1st April.

Join the waitlist for 20% off and a little gift from me when we open.

Paula x

https://forms.gle/sLaCxiyjDVR7cbBJ9

01/03/2026

The Countdown is on….

It’s been a very busy few months behind the scenes at SWIMSARA.

Final samples signed off.
The photoshoot captured.
Every detail refined.

Creating LUSTRE has felt different for me. It’s more personal than any collection I’ve done before.

More considered.
More versatile.
Still sexy — but in a more understated way.

As I edge past 45, I’ve realised confidence feels different. It’s quieter. Stronger. Less about proving anything.

That’s exactly what LUSTRE embodies.

It’s still flattering. Still designed to give you that even, sun-kissed glow without harsh tan lines. Still made for women who love the sun. But it feels more refined. More self-assured.

We launch on 1st April.

If you’d like 20% off and a little gift from me, join the waitlist before we open to the public.

Link below 👇
https://forms.gle/UNa4qekoYHKT5guUA

I genuinely hope you find something you love.

Paula x

31/01/2026

The Final Glow of this ERA

We’re into the final day of our January Sale, and before this chapter closes, I wanted to offer you something extra.

For a short time only, enjoy an additional 10% off all sale items with the code:

FINALERA10

While stocks lasts, ends midnight tonight.

Shop SWIMSARA’s End of Line Sale. Limited edition tan-through swimwear in small batch quantities — once it’s gone, it’s gone.

26/01/2026

When 𝑳𝒖𝒔𝒕𝒓𝒆 comes to life….✨

Your favourite voted fabric pattern modelled perfectly on the beautiful .s.model

This is just a sample, there is more to come…..

Join our waiting list to unlock early access and an exclusive launch offer, link in bio.

𝑳𝒖𝒔𝒕𝒓𝒆 launches 01.04.26

23/01/2026

Last of an Era Sale - up to 60% off*

January feels like a pause — a moment between what’s been loved and what’s coming next.

Right now, we’re clearing the final pieces from previous SWIMSARA collections. Bold prints, confident silhouettes, and swimwear that’s been part of our journey so far.

Once these pieces are gone, they won’t be restocked. This chapter closes at the end of January.

So if you’ve had your eye on something, now is the moment to make it yours — click the link below and head to our sale (no code needed)

https://www.swimsara.com/collections/end-of-line-sale

Shop the last of this era before it’s gone 💫

*in stock items only, no pre-orders. Limited sizes and stock. Ends 31st January 2026

Shop SWIMSARA’s End of Line Sale. Limited edition tan-through swimwear in small batch quantities — once it’s gone, it’s gone.

20/01/2026

The sneak peek continues….👀

Introducing our new fabrics for our Lustre Collection.

Which one’s your favourite?