Swimsara Tan-Through Swimwear

21/05/2026

Spring so far…

Our new collection Lustre launched last month and Savage Blossom has definitely come through as the favourite pattern — I had a feeling about that one, so it’s been really nice to see you all love it too.

I’m also working on something new with .lingerie … a bespoke swimsuit for the Saudi market. I’m really excited about this one and can’t wait to share with you what we’ve designed!

And as always, my favourite part is seeing your photos and reading your reviews. I genuinely love seeing how you wear each piece — it’s what it’s all about.

Which piece have you gone for so far?

Paula x

21/05/2026

Hello to all the new followers and hello again to those who’ve been here for a while.

A bit of a founder post because I know I’ve not been the most consistent recently.

For those that know my journey, I’m a full-time working mum and SWIMSARA has always been my side hustle as well as my creative outlet. Sometimes I’m not on here as much as I know I should be.

I love building this brand, designing collections and speaking to customers, but constantly trying to create content that “performs” can honestly feel a bit draining 🥱🤯

So I’ve decided I’m going to stop overthinking it and just post what I fancy it when I can — so expect more of what’s happening behind the scenes, things I’m working on, things going right, things going wrong and less of what I think I should be posting (and less of chat GPT ha)!

Hopefully this is more interesting to follow, if not at least it will be more fun for me!

Anyway let me know what you think!

Paula x

11/05/2026

Wow… it’s been a while since I’ve posted since LUSTRE launched 💫

Life has been busy, but there’s still been lots happening behind the scenes. One thing I’ve really noticed recently is the shift from online sales into wholesale interest — more on that soon…

But for now, just a reminder that SWIMSARA is here and summer is coming ☀️

So if you want to get ahead of the game, use code SUMMERSCOMING20 at the checkout for 20% off anything from the LUSTRE collection (ends Friday midday)

Paula x

01/04/2026

WIN WIN WIN ☀️✨

To celebrate the launch of LUSTRE — Kissed by the Sun 💫, we’re giving you the chance to win a £150 SWIMSARA swimwear bundle.

Designed for sun-soaked skin, effortless confidence, and pieces you’ll wear your way — again and again.

To enter:
• Follow on Instagram or Facebook
• Like 👍🏽 this post
• Tag two friends in the comments

✨ Share this post to your timeline or stories for an extra entry.

Entries close Friday 3rd April at 6pm.

Good luck 🤍
The winner will be contacted via DM shortly after closing.
Full T&Cs via our website or by email on request.

30/03/2026

OUR LOOK BOOK is ready 🥹💫

Which one is your favourite? Comment below and you will have the chance to win your chosen set when Lustre launches on 01.04!! Check out our post this Wednesday to find out how to enter ✨

Don’t forget if you pre order now you get 20% your order before launch plus an exclusive free gift as a thank you 🎁

Head over to our website now to shop https://www.swimsara.com/collections/the-lustre-collection

25/03/2026

1 week to go until Lustre officially launches 💫🙌

After months in the making, it’s so satisfying finally seeing everything come to life… and it’s even more satisfying knowing you’re already buying and pre-ordering.

Thank you so much!! 🙏

I can’t wait to see you in the new designs and also hear what you think of the new collection. Everything I design is based on your feedback, what you like, what doesn’t work, the fact you need support without wires, what colours you’d like and also what patterns you want!

Lustre is the answer to this. Lustre delivers ✨

There’s still a week left before the pre-launch offer ends, so if you’ve been thinking about Lustre, now’s the time.

You’ll get 20% off plus a little gift from me - head to NEW on our website www.swimsara.com

Paula x

wearing the Aurelia 3 way Bandeau Swimsuit in Azure Mirage 💫

23/03/2026

No wires. Still supported 💫

One of my favourite details in the new LUSTRE collection - an adjustable toggle that gives you support, shape and comfort — without the restriction of underwire.

LUSTRE launches 01.04 ✨
Pre-orders now open (order now for 20% off plus a free gift from me)

Paula x

https://www.swimsara.com/collections/the-lustre-collection

19/03/2026

Stop buying more swimwear… do this instead

I’ve reached a point where I don’t want more in my wardrobe…
I want pieces that do more.

Swimwear that you can wear differently depending on how you feel that day. Pieces that adapt to your body, your shape, your style — not the other way around.

That’s exactly what I’ve designed into LUSTRE.

You can wear it multiple ways.
Mix and match prints.
Create completely different looks without needing more.

Because confidence doesn’t come from having loads of options…
it comes from knowing what you’re wearing works.

LUSTRE launches 1st April and I won’t be overproducing it.

Pre-Order is now open, get 20% off and a gift from me if you order before the launch.

With love & gratitude,

Paula x

Discover the Lustre Collection by SWIMSARA — luxury tan through swimwear designed to reduce tan lines. Featuring sculpting swimsuits and bikinis in bold prints inspired by sun, sand and sea.

06/03/2026

LUSTRE has been quietly in the making for months.

It started with sketches and mood boards…then samples arriving… fittings, tweaks, fabric testing, and the photo-shoot that finally brought everything together.

Creating a collection is always a journey, but this one felt especially personal. I wanted LUSTRE to feel more considered. More versatile. Still confident — but a little more understated.

Every piece still carries what SWIMSARA is known for — our tan-through fabric that allows you to enjoy the sun without harsh tan lines. But this collection feels more refined. More self-assured.

This reel shows a little of the journey from concept to launch.

We officially launch 1st April ✨

If you’d like early access, join the waiting list for 20% off and a free gift before we open to everyone else 👇
https://forms.gle/PQzPpWhUYohJXV77A

Paula x

03/03/2026

Animal print will always have a place in my wardrobe.

But for this collection, I wanted it to feel softer. More wearable. More timeless.

Desert Tiger is one of the new LUSTRE prints ✨

The cut-outs are placed carefully for shape.
The fabric is breathable and supportive.

And it’s made in our signature tan-through fabric — so you can enjoy the sun without harsh tan lines.

LUSTRE launches 1st April.

Join the waitlist for 20% off and a little gift from me when we open.

Paula x

https://forms.gle/sLaCxiyjDVR7cbBJ9