Pickering's bikes

Pickering's bikes Book here: https://pickeringsbikes.co.uk/booking-from/
Shop and workshop in Woodville, near Ashby de la Zouch, Swadlincote and Burton-on-Trent.
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We sell high quality bikes, parts and accessories, and service, repair and restore your bikes.

Sunday miles for a good cause ๐ŸšฒYesterday I completed the St Giles Hospice  charity ride, starting from Whittington. By t...
01/10/2026

Sunday miles for a good cause ๐Ÿšฒ

Yesterday I completed the St Giles Hospice charity ride, starting from Whittington. By the time I'd ridden there and back as well, it came to 75 miles all in, and pretty windy in places if I'm honest.

I've followed this charity for years now and this'll be about my 10th time doing the ride.
Always brilliantly organised, good food stops along the way, and a proper spread at the end too. Plus, all for for a fantastic cause.

I had tired legs for a few days ๐Ÿ˜…, but always well worth it!

Well, a bit of a shock phone call this morning to discover we've been shortlisted for the East Staffordshire and South D...
28/09/2026

Well, a bit of a shock phone call this morning to discover we've been shortlisted for the East Staffordshire and South Derbyshire business awards.

We've never entered any kind of awards before but we're proud of what we've achieved so we decided to share our story.

What a wonderful feeling that we've been recognised and shortlisted against so many other fantastic businesses.

We better swap the cycling jerseys for bow ties for the award evening!

South Derbyshire Business Advice Service

28/09/2026

Most bikes are built for an "average" rider. Nobody's actually average.

This wall is where we fix that.

Frames, wheels, tyres, seats, everything that goes into building a bike properly matched to your body, your riding, and what you actually need it to do, whether that's chasing comfort on long days out, tackling a physical challenge, or just wanting a bike that finally feels like yours.

Off-the-shelf is fine until it isn't. This is what happens when it isn't.
Got something specific in mind?

Come and have a look, or drop us a message and let's start talking about how a custom build could be the answer.

27/09/2026

Who's excited to see our BRAND NEW custom build wall?

Everything you need to create your dream bike, all on one wall!

Keep your eyes peeled tomorrow morning ๐Ÿ‘€

Every wheel we build starts the same way, not with a spec sheet, but with a question: what's this actually going to be p...
24/09/2026

Every wheel we build starts the same way, not with a spec sheet, but with a question: what's this actually going to be put through?

This one was for a customer taking on Land's End to John o'Groats. Tent, kit, nearly a thousand miles of UK roads. An off-the-shelf wheel wasn't strong enough, so we built a set that was.

What's the biggest challenge you've ever taken your bike on, or the one you're still planning to do one day?

Tell us below, we love hearing them. ๐Ÿ‘‡

World Car Free Day ๐ŸšฒMost of the best days I've had, were days I never needed the car at all.Weekend rides, the odd tour,...
22/09/2026

World Car Free Day ๐Ÿšฒ

Most of the best days I've had, were days I never needed the car at all.

Weekend rides, the odd tour, even just pottering to the cafรฉ and back. No traffic, no parking, no rushing. Just get on and go.

Today's World Car Free Day, and I'm not here to tell anyone what to do with their car. Just a nice reminder that some of the best miles you'll ever do won't need one.

What's the longest car-free day you've ever had on a bike? Commute, tour, big adventure, small one, we want to hear it...

20/09/2026

What a beautiful weekend it was for cycling, who took some great photos? ๐Ÿ“ธ ๐Ÿ‘‡

Hi to new followers, and a familiar wave to loyal customers and friends ๐Ÿ‘‹We're Tom and Dave - father and son, and both e...
16/09/2026

Hi to new followers, and a familiar wave to loyal customers and friends ๐Ÿ‘‹

We're Tom and Dave - father and son, and both engineers, which explains a lot about how particular we are with a bike on the stand.

Tom's the one usually elbow-deep in a repair or a service, solving problems and customising bikes to perfectly suit their rider.
Dave's happiest building wheels, eying up new lines to stock or off out on a gravel bike somewhere miles from a road.

We started this whole thing out of the garage years ago - the first job we ever did paid us in b**r ๐Ÿ˜‚๐Ÿบ

From there it was a market stall in Ashby, then eight years in a little shop in Measham, and now we're in Woodville with a bit more room - more space for servicing, more parts on the shelf, more bikes and accessories in stock so you're not waiting weeks for anything you need.

Our goal's never changed though - get people cycling, whatever they ride, whatever their budget, whatever their ability. That's it. That's the whole business plan, really.

Not businessmen, not salesmen.
Bike-lovers, engineers, problem solvers.

So call in and meet us, give our page a follow if you haven't already and let us know what's stopping you from getting out on 2 wheels ๐Ÿ‘‡

VOTING HAS CLOSED AND COUNTING IS COMPLETE!!!NUMBER 8 - with a slight colour change - more blue than purple.A second des...
15/09/2026

VOTING HAS CLOSED AND COUNTING IS COMPLETE!!!
NUMBER 8 - with a slight colour change - more blue than purple.
A second design is in the pipeline too.
Thanks everyone who has voted on Facebook and Instagram, and those who have voted in person and given ideas for changes and alternatives.
If you are keen on making a pre-order it will greatly help us to ensure we order the right range of sizes. For RRCC kit owners, the sizing is about the same (arms are not as tight though).

14/09/2026

Every bike that comes through our doors is different. So are you. ๐Ÿšฒ

We don't believe in one-size-fits-all servicing. Before we touch a single bolt, we sit down with your bike and really look at it - how you ride, what you need, what's been niggling at you. There's a few things we'll always check and resolve, but our real job is making your bike feel like yours again.

๐Ÿ“ Book in with us today, link in bio.

Address

Unit 12A, Viking Business Centre, Woodville
Swadlincote
DE117EH

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 8:30am - 6pm
Friday 10am - 5:30pm
Saturday 10am - 3pm

Telephone

+447458304859

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