24/08/2022
WOMEN CRUSHING WEDNESDAY: Week 39 of celebrating women and their success stories that inspire us.✨
This week we are looking at the amazing Mariam Naficy. ✨ She is a Wife, Mother and a successful Entrepreneur. Who says you can’t have it all eh?
In her late 20’s, Mariam created the first ever major US online retailer of cosmetics called Eve.com. In 2000, Eve.com was sold for a reported $110 million to Idealab. She then moved to The Body Shop to serve as VP and GM, launching their first ever e-commerce business in 2004. The following year, she was then promoted to Global Head, whilst maintaining her role as GM. Under her management, the overall company saw a 6% increase in sales. 💖 BOSS!
In 2008, Mariam founded Minted.com, an online stationery store. The company began by offering familiar retail brands online, with a small section for crowdsourced, competitively chosen designs.
Mariam’s goal and the core value of Minted.com is to build a meritocracy: a system that gives power to the most talented designers. Mariam noted that one of her sources of motivation in starting Minted.com was institutional issues regarding women in technology and to provide a space that gives equal opportunity to designers of all backgrounds.
Minted offer customised wedding invitations, holiday cards, and home decor. In 2019, Pitchbook said Minted's valuation was $733 million.
Mariam joined Victoria’s Secret & Co. Board of directors in 2022. ✨
Interesting facts:
✨ Mariam worked as an investment banker at Goldman Sachs early in her career.
✨ While in business school, Mariam published The Fast Track: The Insider's Guide to Winning Jobs in Management Consulting, Investment Banking, & Securities Trading,which has sold 50,000 copies.
✨ Previously, Mariam was on the boards of Yelp and Polyvore and currently, on that of Every Mother Counts.
