Sunshine Lane

Sunshine Lane Discover a world of kindness, positivity & self-care at Sunshine Lane. Stationery & gifts with heart It's all about spreading the self-love.

Everything you see at Sunshine Lane is created by Emma Fox (that's me!) - an illustrator and content creator based in Shropshire, England. And I've got a mission: to sprinkle some self-care and a whole lot of joy into your everyday life. I'm all about crafting stationery and goodies that'll put a smile on your face and nudge you towards some self-care. On my YouTube channel I give you a sneak pee

k behind the scenes of what it's like to be a creative business owner and take you on my journey as I create a life I love. For even more Sunshine, I also run a community over on Patreon where we swap tips, have each other's backs and get to access exclusive content and rewards.

Some products don't just happen overnight. They take time, a lot of phone-notes, and a little bit of studio magic.This c...
01/06/2026

Some products don't just happen overnight. They take time, a lot of phone-notes, and a little bit of studio magic.

This collection started all the way back in July 2023 when we launched our bestselling Pocket Hearts. The response from retailers was amazing, and we spent a late night at a trade show in 2024 writing a massive wish-list of future pocket gift ideas on my phone. But life got busy, and that list stayed in my notes!

Fast forward to October 2024: we got our studio laser cutter to make display stands. I hated seeing the wood offcuts go to waste, but I didn't know what to do with them yet. I just started saving them for an unknown future project.

The big "Aha!" moment came in 2025. We had just launched our greeting card ranges, and it hit me: why not create a hybrid? A card and a gift in one, utilising our own studio wood waste.

It took months of refining - ditching the rustic "neutral" wood look for our signature pop of colour, pitching to retailers at Dragons Speed Dating, swapping to durable silver chains, and adding a QR code on the back so customers know exactly how to repurpose their token.

Now, 26 designs are officially packed and ready for the world.

📍 Retailers: Come and see the Keepsake Collection (and our Gift of the Year winning Anxiety Toolkits!) at PG Live, 2-3 June, Stand 606 (Upper Balcony).

🎁 We’re offering 10% off all show orders, and if you can't make it, drop us a DM and we'll send a catalogue and samples straight to your shop!

1 in 7 adults are neurodivergent - meaning their brains process information differently (like ADHD, Autism, or Dyslexia)...
28/05/2026

1 in 7 adults are neurodivergent - meaning their brains process information differently (like ADHD, Autism, or Dyslexia). Yet, finding a card that truly 'gets it' can be hard.

Our 'Wired for Wonderful' range is here to change that. We believe everyone deserves to feel seen and celebrated.

Retailers: Ensure your shop is a space where every customer feels represented. Come and see the full range at

📍 Stand 606 (Upper Balcony)
🗓️ 2-3 June
🎁 10% off show orders!

Is it a card? Is it a gift? It’s BOTH! We are so excited to debut the Keepsake Collection at PG Live next week!26 design...
27/05/2026

Is it a card? Is it a gift? It’s BOTH!

We are so excited to debut the Keepsake Collection at PG Live next week!

26 designs. 26 hand-painted tokens. 100% sustainable studio offcuts. From milestone birthdays to 'just because' moments, these little tokens are designed to be kept and cherished forever (check out the QR code on the back for repurposing inspo!)

📍 Find us: Stand 606, Upper Balcony
🗓️ When: 2-3 June
💰 Bonus: 10% off show orders!

See you on the balcony! 🥂

This week’s vlog is officially LIVE, and it is a total rollercoaster. We go from the absolute reality of small business ...
20/05/2026

This week’s vlog is officially LIVE, and it is a total rollercoaster. We go from the absolute reality of small business life (spoiler: I pulled my back during a photoshoot 😅) to the glitz and glamour of the Gift of the Year Awards!

I am so incredibly proud to share that our Anxiety Toolkits won in the Health, Wellbeing, and Accessible Gifts category. This business has been such a journey, and I’m so happy to have you all along for the ride. Thank you for making this win possible. ❤️

Grab a cuppa get comfy, and watch the full London adventure at the link in my bio! 🔗

Can you believe it’s been a whole year? 🥹✨This time last summer, we were nervously prepping for our very first live. We...
18/05/2026

Can you believe it’s been a whole year? 🥹✨

This time last summer, we were nervously prepping for our very first live. We’d done trade shows before, but stepping into the heart of the greeting card industry felt like a whole new world!

Swipe through to see some of our favourite memories from 2025 - from the amazing retailers who supported us (shoutout to everyone who used their Gold, Silver, and Sunshine tickets! 🎫) to a “mum-point-winning” celebrity encounter! 🤳

A year later, we’re returning with a .giftoftheyear.awards win under our belts and so much fresh inspiration. We’ve been working tirelessly behind the scenes and can’t wait to show you what’s new.

📍 Visit us at Stand 606 on 2-3 June! We can’t wait to see you there.

17/05/2026

Meet our award-winning anxiety toolkits 🏆

Our thoughtfully designed, pocket-sized card decks are crafted to be your discreet and powerful companion in managing anxiety.

We currently have two versions - our original anxiety toolkit and a teen edition

We’ve had such great feedback from customers who have used the toolkit and I’m so proud that it’s been recognised as the Best Gift in Health, Wellbeing and Accessible Gifts at the .giftoftheyear.awards

My hope is that this is just the start, and it helps us get these toolkits into the hands of people who can genuinely benefit from them.

Empower yourself with the tools to navigate anxiety and find your calm, one card at a time.

WE WON! 🏆✨We are absolutely over the moon to announce that our Anxiety Toolkits have won Gift of the Year 2026 in the He...
15/05/2026

WE WON! 🏆✨

We are absolutely over the moon to announce that our Anxiety Toolkits have won Gift of the Year 2026 in the Health, Wellbeing and Accessible Gifts category!

I’m going to share more about how we’re feeling once it’s had a bit more time to sink in! But just know that this award means the absolute world to us because it recognises our mission: creating tangible tools that have a real impact on people’s everyday lives and help them feel seen and understood.

A huge thank you to the judges at .giftoftheyear.awards and to YOU, our wonderful community, for supporting our business along the way 💖 And a massive thank you to for hosting us at the awards last night - it was such a great evening!

🛒 Shop our award-winning toolkits via the link in our bio!

It’s my birthday! 🎂🎈Usually, I’m the one receiving gifts, but this year (especially since it’s a big week!), I wanted to...
11/05/2026

It’s my birthday! 🎂🎈

Usually, I’m the one receiving gifts, but this year (especially since it’s a big week!), I wanted to celebrate by giving you a little something special.

I’m kicking off my birthday week - which also happens to be National Stationery Week! 🖊️✨ - with a 🎉 15% OFF SITEWIDE 🎉 sale all week long!

The discount will automatically apply at checkout.

But that’s not all! To help you make the most of National Stationery Week, I’ve curated a special collection: “The Calm & Clarity Edit.”

I’ve pulled together 5 of our bestselling tools specifically designed to help you externalise anxiety, beat mental overwhelm, and find your focus (Swipe to see what’s inside! ➡️).

Whether you’re grabbing a piece from The Edit or stocking up on your favorites, now is the perfect time to build your emotional resilience toolkit and treat yourself 🌿

Grab your 15% discount and browse The Edit via the link in our bio! The sale is live NOW and runs until Sunday. 🛒

07/05/2026

You shall go to the ball! ✨ 💌

I had a real-life Cinderella moment opening this beautiful invitation to the .giftoftheyear.awards next week. It’s even more special because I’ve been invited by to join them at their table for the evening - I’m still pinching myself!

The invitation itself is a work of art, designed by the wonderful Stacey McNeill of . Stacey is such an inspiration, so this invite is definitely going in the keepsake box!

We’re heading there to celebrate our Anxiety Toolkits being finalists in the Health, Wellbeing and Accessible Gifts category. Whether we win or not, to be recognised by the industry we love so much truly means the world.

I can’t wait to spend the night surrounded by so much creativity and talent.

Now... what on earth am I going to wear?! 👗🥂

Sunny days and “pic-mics” 🧺☀️Yesterday the sun finally decided to come out to say hello, so we packed up and headed out ...
03/05/2026

Sunny days and “pic-mics” 🧺☀️

Yesterday the sun finally decided to come out to say hello, so we packed up and headed out for a picnic. My little girl was so excited and she insisted on carrying the picnic blanket the entire way!

She calls them “pic-mics” 🥰 It was such a simple afternoon, but watching her excitement over a blanket and some snacks reminded me how much connection lives in those tiny moments.

I designed this “Sunny Days & Happy Hearts” print to capture that exact feeling of simple joys.

Check out the full collection in the shop! 🐑🐥✨

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