Soft Brick Company Ltd.

Soft Brick Company Ltd. The UK's number 1 Indoor Play Manufacturer, now featuring APE-X Agility equipment! The Indoor Soft Play Experts!

Our imaginative Indoor Soft Play products and impressive Adventure Play areas enhance the earning potential for any site and location. Our dedicated team are here to ensure that, value safety and quality are paramount, and expectations are always exceeded. With over 30 years experience of indoor play, we aim to supply the safest, highest quality indoor play products in the industry. We encourage interaction, child safety, and play value throughout our product range, ensuring the most complete package on the market. With the industry leading online shop now up and running we are dedicated to customer service and aim to meet and exceed all our customers needs. Visit www.softbrick.co.uk for more information and to browse our online shop.

🎉 OLD DOWN COUNTRY PARK – NOW OPEN! 🎉How cute is this play area?! Designed specifically for Old Down Estate, a premium, ...
17/09/2026

🎉 OLD DOWN COUNTRY PARK – NOW OPEN! 🎉

How cute is this play area?!

Designed specifically for Old Down Estate, a premium, high-end family attraction and wedding estate, only the VERY best of Soft Play would do!

And this one is packed with those extra-special Soft Brick touches…

The play area brings the real animals of Old Down to life through the play equipment itself!

From Macaw Parrots to Highland Cows and Alpacas, each one has been lovingly recreated in PVC and foam, creating a truly unique play experience that is completely connected to its surroundings. And then there’s Kevin the Peacock, immortalised forever on a Swing Pad! And honestly… how gorgeous is he?!

This is what you get with a Soft Brick play area - the extra-special touches, the attention to detail, the beautiful finish and the bespoke theming that turns a play area into a storytelling experience.

✨ Premium play without the premium price tag.

Quality that lasts.

Design solutions that make sense.

Bespoke theming that creates something genuinely unique.

All brought together to create stunning, high-performing play that children want to explore again and again.

Because this isn’t just play…
It’s an investment.
It’s a reason for families to visit.
A reason for children to keep coming back.
And a way to maximise the performance of your space.

Because quality matters, and quality doesn’t just look AMAZING… it saves you money in the long run too!

Want to create something truly amazing?
📩 [email protected]
📞 01925 837733

All Soft Play isn’t the same!

15/09/2026

🔥 COMING SOON – DRAGONZONE! 🐉

It’s going to be TOTALLY FIRE! 🔥🔥

Get ready to enter a magical world of knights, castles, dragons and adventure, featuring TWO separate Soft Play Areas packed full of incredible play experiences!
🐉 A magical Dragon Tube Slide
🌊 A Twin Lane Wavy Waterfall Slide
🌀 Dizzy Disc Spinner
🏰 Dome Lookouts
⚽ Ballpool Splash
✨ And MUCH, MUCH more!

Every corner of this incredible attraction has been designed to immerse little adventurers in a world of knights, castles, dragons and magical quests, making the absolute most of the space.
This one is going to be totally ROARSOME! 🐲🔥

💭 Got a BIG idea for your own play space?
Whether you're looking to create a magical themed attraction, add exciting new features or completely transform an existing play area, our team can help bring your ideas to life!

📞 Get in touch today to book your FREE 30-minute play consultation and let's create something absolutely LEGENDARY together!
🐉 Stop DRAGON your feet… let's get your project started!

10/09/2026

🚨 THE COUNTDOWN IS ON! 🚨
Less than 2 weeks to go… and everyone at Soft Brick HQ is getting a little bit giddy!

So, it’s time to meet your Soft Brick IAAPA 2026 show team!

Six of our finest, bringing together a whopping 125+ years of combined industry experience!

That’s a LOT of play knowledge in one place!

Between them, this team knows pretty much everything there is to know about design, engineering, manufacturing, theming, innovation and, of course, creating amazing play experiences.

Whether you’re starting from scratch, looking to maximise an existing space, planning your next big attraction or simply want to see what’s new…There really is no better team to talk to about your project.

📍 Stand S2941 – ExCeL London
📅 22–24 September

We’ve got SO much to show you… and even more to tell you!

Want to speak to the best in the business?
Come and find us at Stand S2941.
Or, even better… book a meeting with the team on the stand and make sure we have plenty of time to talk through your project.

We can’t wait to see you! 🙌

Not all Soft Play is the same.

South Carrick LC – NOW OPEN! 🎉Wow… Just WOW! 🤩These photos really do speak for themselves.The thought, detail and attent...
09/09/2026

South Carrick LC – NOW OPEN! 🎉

Wow… Just WOW! 🤩

These photos really do speak for themselves.

The thought, detail and attention to every single element is simply stunning. Combine that with the most superior, premium play products available, and you know you’re on a Soft Brick site!

Soft Brick sites just look better, feel better and are built to last.

South Carrick Leisure Centre is a perfect example. The design is absolutely brilliant, utilising every corner of the space to maximise the play frame and cram it with activities, challenges and play value.

And while the finished product looks incredible, there’s a huge amount of engineering behind it too. Engineering is what makes a great play area truly exceptional, and this project is a masterclass in millimetre-perfect design, specification and installation.

Because quality matters.

Longevity matters.

And choosing a premium product that is built to perform for years to come matters.

Our customers often say to us:
“You know you are in a Soft Brick play area.”
And honestly? We LOVE that. ❤️

We’re incredibly proud of the reputation we’ve built and our ambition to keep leading the way, pushing boundaries and differentiating ourselves from the pack.

We don’t just want to create play areas. We want to create destinations, spaces that are different, memorable, exciting and built to be enjoyed again and again.

Want to create a play destination that gets noticed and remembered?
Want to give families a reason to choose you?

Get in touch today!
📧 [email protected]
📞 01925 837733

Not all soft play is the same.

03/09/2026

Coming Soon – South Carrick Leisure Centre! 🎉

This incredible project is now nearing completion, and the first photos back from site look absolutely STUNNING!!

Literally filling the room on all four sides, this amazing play area has been carefully designed around the windows, allowing the play space to interact with and make the most of the epic Scottish scenery beyond. It is a true design and engineering masterpiece... and we think it looks pretty gorgeous too!

Quality, experience and safety are so important when picking a Soft Play provider, and we know no one does it quite like Soft Brick! There’s a reason we are the number one Soft Play supplier, and this build just proves it.

This whole play area is absolutely crammed with exciting play features and activities, carefully designed to maximise every inch of the available space, encourage repeat visits and increase dwell time. And of course, no Soft Brick design would be complete without some totally bespoke theming! ✨

The design celebrates the local area, with nods to South Carrick's heritage and history, as well as local sports teams, landmarks and wildlife. We really wanted to create something truly special and completely unique for South Carrick Leisure Centre — and we know the families who visit are going to LOVE it! ❤️

Finished photos coming VERY soon!

Want to see how we could help you create something amazing and totally bespoke for your space?
📞 Book your FREE 30-minute design consultation today!
☎️ 01925 837733
📧 [email protected]

Otley Garden Centre is NOW OPEN!🎉We’re incredibly proud to unveil our THIRD Soft Play installation for Yorkshire Garden ...
27/08/2026

Otley Garden Centre is NOW OPEN!🎉

We’re incredibly proud to unveil our THIRD Soft Play installation for Yorkshire Garden Centres - and this one is just stunning!

Perfectly combining quality, creativity and amazing design with their branding, the whole play area tells the story of their characters and habitats throughout the play area.

Seamlessly incorporating a brand into Soft Play is one of our specialities - and we think nobody does it better!

The result is a truly fabulous play experience packed with unique products and features, including our brand new printed slide theming, adding even more colour, character and WOW factor! The results really are spectacular…there is even a treehouse look out which is particularly gorgeous!

From the smallest details to the overall design, every element has been carefully considered to create a play area that is not only incredible to look at, but exciting, engaging and built to stand out.

✨ Remember, not all Soft Play is the same.

Like what you see and want to know more about what we would create for your space?
📞 01925 837733
📧 [email protected]

Or book your FREE, no-obligation 30-minute consultation with our Sales & Design Team - let’s start creating something amazing!

🚨 SOFT BRICK ARE HEADING TO IAAPA EXPO EUROPE 2026! 🚨And this year… we’re bringing something VERY exciting with us! From...
24/08/2026

🚨 SOFT BRICK ARE HEADING TO IAAPA EXPO EUROPE 2026! 🚨

And this year… we’re bringing something VERY exciting with us!

From 22-24 September 2026, the global attractions industry comes together at ExCeL London for IAAPA Expo Europe, and we’re incredibly excited to be part of it!

With 800+ exhibitors, thousands of industry professionals and some of the biggest names in leisure and attractions, it’s THE place to discover what’s next for the industry.

And we’re not turning up empty-handed…
✨ We’ll be showcasing some amazing NEW and innovative features
🚀 Fresh ideas designed to take play to the next level
🎯 Exciting new ways to increase play value and engagement
🎨 Our latest thinking in design, theming and immersive play
👀 And a few surprises we’re not quite ready to reveal yet!

If you’re looking for inspiration, planning your next attraction, or simply want to see what’s NEW in the world of Soft Play, make sure you come and find us in the South Exhibit Halls S3-S23 — S2941

We can’t wait to show you what we’ve been working on!
📍 IAAPA Expo Europe 2026
📅 22-24 September
📌 ExCeL London
Come and see us. Come and get inspired. Come and discover what’s next.

Because not all Soft Play is the same.

Don’t just take our word for it!! We’ve completed multiple projects for Keys Group over the years, so it’s always fant...
20/08/2026

Don’t just take our word for it!!

We’ve completed multiple projects for Keys Group over the years, so it’s always fantastic to hear such lovely feedback from a returning customer! ❤️

Here’s what they had to say about their latest experience working with Soft Brick:

“We had a fantastic experience with Soft Brick Company. The team was professional, responsive, and supportive throughout the entire process. Communication was always clear, and they consistently went above and beyond to ensure everything ran smoothly.

Their attention to detail, commitment to quality, and genuine focus on customer satisfaction really stood out. Everyone I dealt with was friendly, knowledgeable, and willing to help, which made the whole experience stress-free and enjoyable.

I’m extremely pleased with the outcome and truly appreciate all of the hard work and support provided by the team. I would highly recommend Soft Brick Company to anyone.

Thank you to everyone involved for a great experience! 😊”

Professional. Responsive. Supportive. Friendly. Knowledgeable
Just five of the words we love to hear from our customers!

Want to see what our amazing team can do for your next project?

📞 01925 837733
📧 [email protected]

Get in touch today!

Little Rascals Refurbishment! Originally designed and installed by Soft Brick over 20 years ago, Little Rascals is proo...
18/08/2026

Little Rascals Refurbishment!

Originally designed and installed by Soft Brick over 20 years ago, Little Rascals is proof that quality play kit really does stand the test of time!

For this refurbishment, we helped transform an underperforming Sports Court/Go-Kart Track into a brand-new Role Play Village, creating a whole new reason for younger visitors to play, explore and return.

Perfect for pre-schoolers and younger users, role play is fantastic for encouraging imaginative play, creativity and social interaction, while also making great commercial sense for operators.

For this project, we introduced:
🩺 Role Play Vets
🛒 Role Play Shop
🚒 Role Play Fire Station
🛣️ Role Play Road
➕ An extension to the existing Soft Play provision

It’s a great example of how repurposing underutilised space can breathe new life into an attraction without starting completely from scratch.

And it’s also a reminder that quality matters. Investing in a high-quality installation from the outset can save £££s further down the line. With high-specification materials, exceptional manufacturing and quality throughout, our play equipment is built for play longevity, lasting well beyond the expected lifespan of many other play areas.

Choice of play supplier really does matter. Not all Soft Play is the same.

Want to see how we could repurpose underutilised space in your venue?
Get in touch today:
📞 01925 837733
📧 [email protected]

10/08/2026

✨ Showcasing our beautiful Pastel Range! ✨

How gorgeous is this?
We know that super themed play areas aren’t for everyone, that’s why we have a Pastel Range! Designed with subtle colours, subtle theme, and perfect to blend in, Pastel Play is thoughtful and minimal in appearance, yet maximises play value, space and ROI.

This stunning range proves that Soft Play can be every bit as stylish as it is fun. Designed to complement any space, every play area can be tailored with your own choice of colours, layouts and features to perfectly match your brand and environment.

Perfect for:
🌸 Nurseries
🎓 Schools
🏊 Leisure Centres
☕ Cafés
🏨 Hotels
🏡 Visitor Attractions..and so much more!

Whether you're creating a calming play corner or a standout family destination, we can help you design a play space that children will love and parents will remember.

Looking to create your own play space?
Book your FREE 30-minute Play Consultation today and discover how we can create a stunning, high-impact attraction that keeps families coming back time and time again.

📧 [email protected]
📞 01925 837733

Address

Unit 2-4, Causeway Park, Central Road
Warrington
WA46RF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441925837733

Website

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